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In Application process

In Application process

Alongside your written application, you will also need to submit a video pitch.

Your pitch must be:

  • submitted in video format. It can be filmed on any computer or mobile device.

  • You can either pitch straight to screen and physically show your product or service or you can hand in an electronic presentation (e.g. PowerPoint) with your voice over added.

  • The submission must be a maximum of 5 minutes long.

  • It should be sent, with your written application, to by no later than 5.00 pm 28th May  2021.

Column 1 of the table below shows what criteria the judges will be marking against and the highest scoring candidates will be successful on gaining a place on the project.   Column 2 of the table contains guidance on things to include in your pitch and what the judges will be looking for from a good candidate.  Each application will be judged on the business proposition & idea, your potential as a participant on the project and whether the project is the right option for you.

The judging panel will not have the opportunity to speak to you, so your application form and video pitch must be as strong as you can make them.

Scoring criteria

Area 1: Business proposition 

  1. The product/service is well defined.
  2. The business idea has potential for commercial viability.
  3. There is a clear and convincing plan of action to develop the business.
  4. The business is innovative and may be worthy of additional support.

What to include in your video submission

  • Describe the business idea succinctly & show or provide some images of your service/product if you have any.
  • Explain what demand there is for your service. Talk about your research into your market and give a clear idea of who your customers are and how you intend to reach them.
  • Talk about what consideration you have given to pricing your product/service.
  • Talk about your technical ability to do this business and/ or if you will be working with other experts.

Area 2: Applicant Potential

  1. The applicant could develop this into a business.
  2. The applicant demonstrated evidence of personal qualities to succeed.
  3. The video pitch was well prepared, delivered and explained the business idea succinctly.
  4. The video pitch was well prepared, delivered and explained the business idea succinctly.

What to include in your video submission

You might have a great idea, but the judges also want to see your personal drive and passion for this business.  Make sure your video submission gets your personality across.  Judges will want to know about:

  • Your personal motivations for being in business.
  • Your determination and drive to run and sustain a business.
  • Why you have chosen to start a business here and now. 

Area 3: Appropriateness of the biSU project

  1. The biSU project is an appropriate vehicle for supporting the applicant.

What to include in your video submission

In this section the judges are assessing whether the biSU project is the best option for you right now so:

  • Be very clear on the ways in which you will benefit from undertaking the biSU project.
  • Outline what you intend to spend the £3,000 grant on (this is for business costs only, not living wages).

Ensure you submit your written application and electronic pitch by the deadline:  5.00 pm on 28th May 2021.

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