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Self-employment workshops

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be inspired run 4 separate 3 hour workshops covering specific aspects of freelancing, commissioning or contracting. We bring in top industry experts to work with student groups to ensure that you are trading (or will trade) legally and in a sustainable manner. Some students do these workshops as part of their award, for example film students, and others join individually out of their own identified need/interest. The workshops currently on offer are:

Financial and Tax Management (much more fun than it sounds)

This session covers everything you need to know to make your finances work for you!

  • how to work out your real living costs
  • what you need to earn per hour you wish to work,
  • business planning
  • Tax allowance expenditure
  • How to work out tax and national insurance
  • Making provisions for tax and minimising how much you pay

Marketing Myself and Winning Clients

Articulating 'Brand Me' and in particular 'Why Me?' to potential clients will help them understand much more easily how you can add value to their business. This session will explore how to think like your customer in order to win work from them.

  • Brand Me – my freelance brand.
  • Why me? Why would a potential client hire me?
  • Articulating Brand Me
  • Identifying clients you want to be working with • Who is my competition?
  • Creating my marketing materials
  • Who’s in my network?
  • How do I leverage and grow my network?
  • Writing winning emails
  • Turning contacts into customers
  • Why freelancing is like dating

The goal of the session is to provide you with the tools and the confidence to grow your networks and win new clients from which you can build a sustainable freelance career.

How to be a Great Freelancer/undertake commissioning/contracting

This session will teach you how to build your successful freelance psyche by maintaining a balance of:

  • Skills – what skills and mindset does a freelancer need?
  • Finances – How do I value myself?
  • Desires – how do I find and date clients to win business?

You will leave with a framework which you can use to work ‘on’ your freelancing and build a successful and sustainable freelance career.

Understanding my Value: "Show Me the Money"

Understanding your value in the marketplace can be challenging for all freelancers, and especially so when you are starting out and trying to build traction with your career. This session is a deep dive into understanding your value and your secret sauce.

  • What do I need to live on?
  • How many paid days per year?
  • How do I value myself?
  • What is my rate?
  • Overpricing and underpricing
  • Should I work for low or no pay?
  • How do I put my prices up?

You will leave with tools and strategies in how to value yourself and an understanding of how you add value to their clients.

All of these workshops are free and open to all students at Staffs, regardless of your year of study or Award. Interested? Just give us a buzz for the next available dates.

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