Esports (Event Business Management)

BA (Hons)

Location

University of Staffordshire London

Start dates available

  • September 2027
University of Staffordshire Courses

This degree is for anyone who wants to work in esports. You'll specialise in the business behind the events that bring the industry to life.

This degree is for anyone who wants to work in esports, not just play it. You'll specialise in the business behind the events that bring the industry to life.

Based at our London campus at Here East in Queen Elizabeth Olympic Park, you're right next door to major event venues, so you'll be learning in a place that hosts the kind of large-scale events you'll be studying. The course gives you the knowledge and skills to plan, manage and deliver world-class esports events.

You'll pick up hands-on, industry-relevant skills and set yourself up for a career in esports event management, or in plenty of other related fields, from tournament and venue operations to marketing, sponsorship and business strategy.

On successful completion of study, we will issue the following award: BA (Hons) Esports (Event Business Management)

Duration

University of Staffordshire undergraduate courses are usually 3 years for full-time study.

Courses which offer other study options have longer durations:

  • Full-time with a placement year, 4 years
  • Full-time with a foundation year, 4 years
  • Part-time, 4-9 years

Course content

This course explores how business, events, marketing and production come together in esports. Through practical projects and flexible assignments, you'll focus on the areas that interest you most, from organising tournaments to understanding the industry's business side, while building a professional portfolio for the career you want.

The first year of the BA (Hons) Esports degree provides a broad introduction to the esports industry, with core modules shared across all pathway routes. This gives you the opportunity to explore the different roles, disciplines and opportunities within esports before specialising from your second year. You’ll develop an understanding of the wider esports ecosystem while gaining practical experience across areas such as competitive gaming, tournament operations, production, broadcasting, marketing, events and business.

The first year of the BA (Hons) Esports degree provides a broad introduction to the esports industry, with core modules shared across all pathway routes. This gives you the opportunity to explore the different roles, disciplines and opportunities within esports before specialising from your second year. You’ll develop an understanding of the wider esports ecosystem while gaining practical experience across areas such as competitive gaming, tournament operations, production, broadcasting, marketing, events and business.

Pathway modules including Esports Business Intelligence and Sport Management & Governance ground your learning in event business management. They give you the practical and analytical skills the industry needs, along with a clear view of how esports shapes the world around it.

In your final year, you’ll deepen your understanding of the industry’s wider business and social responsibilities through modules such as Corporate Social Responsibility. You’ll also complete a Final Year Project, giving you the opportunity to explore an area of esports that interests you while applying your research, critical thinking and analytical skills to a substantial independent project.

You'll get strong support throughout, especially in your first year, with regular sessions to help you plan ahead and get the most from your course. Guest speakers, live industry briefs, and opportunities for volunteering, placements or short courses add real-world insight and experience as you progress.

Modules

The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.

Year 1 compulsory modules
Year 1 compulsory modules
Digital Marketing & Content Curation 30 credits
Esports In Context 30 credits
Live Broadcasting Technologies 30 credits
Resourcing And Operations 30 credits
Year 2 compulsory modules
Year 2 compulsory modules
Community Management 30 credits
Esports Business Intelligence 30 credits
Event Planning & Strategy 30 credits
Research Methods In Esports 30 credits
Year 3 compulsory modules
Year 3 compulsory modules
Corporate Social Responsibility 30 credits
Final Year Project 60 credits
Sport Management And Governance 30 credits

Entry requirements

What do I need?

UCAS

112-120 UCAS points

A Levels

BBC

BTEC

DMM

Work out your estimated grades using the UCAS calculator

Other UK qualifications

  • Access to HE Diploma - Pass Access with a minimum of 80 UCAS tariff points. Applicants to Staffs who are taking the Access to HE Diploma receive a reduced tariff point offer as part of our access and participation plan activity
  • UAL Level 3 Extended Diploma - grade of Merit overall
  • OCR Cambridge Technical Extended Diploma - grade DMM
  • T Levels - Eligible T Level applications will be asked to achieve a minimum overall grade of P (A*-C) or Higher Pass as a condition of offer

We welcome applications from students studying a range of international and UK qualifications, including Advanced Skills Baccalaureate Wales, Scottish Highers/Advanced Highers and the Irish Leaving Certificate. Offers will normally be made in line with our standard entry requirements and may include specific grade requirements in relevant subjects.

Careers

This course prepares you for a range of career paths, both in esports and beyond. You'll get real-world experience through live industry briefs, guest lectures and practical projects that reflect what actually happens in the industry. Whether you're interested in event management, marketing or the business side of esports, the course helps you build the skills employers are looking for.

From day one, you'll be supported to develop a personalised career plan, with access to academic mentors, career services and volunteering opportunities. You'll also build a professional portfolio that showcases your achievements and helps you stand out when applying for jobs or further study.

By the end of the course, you'll be equipped with:

  • Transferable skills in teamwork, communication and critical thinking

  • Hands-on experience planning, running and delivering live esports events

  • Industry insight from professionals and real-world projects

  • An understanding of the ethical and social issues shaping esports and its wider impact

  • The confidence and experience to launch your career in esports or beyond

Students on this programme have the opportunity to enhance their studies with a placement year, gain valuable work experience, and take part in international activities—potentially supported by the Turing funding.

Teaching and assessment

Teaching

You’ll learn in a flexible and supportive environment that’s built around your needs and interests, with personalised teaching and plenty of hands-on experience. The course connects esports with areas like events, hospitality, sport and tourism, giving you a broad understanding of how the industry works. As you progress, you’ll take more specialised modules, hear from guest speakers and work on real-world projects that prepare you for university or a career.

Assessment

We use a mix of creative and practical ways to assess your progress, so it’s not just about writing essays!

You’ll get to:

  • Work on real industry briefs and pitch ideas to professionals

  • Create video essays, content and practical projects

  • Take part in teamwork challenges and personalised tasks based on your interests

  • Receive regular feedback to help you improve as you go

This approach helps you build skills that employers really value and shows how your work connects to the real world, and not just the classroom.

Learning support

In addition to the excellent support you will receive from your course teaching team, our central Academic Skills team provides group and one-to-one help to support your learning in a number of areas. These include study skills (including reading, note-taking and presentation skills); written English (including punctuation and grammatical accuracy); academic writing (including how to reference); research skills; critical thinking and understanding arguments; and revision, assessment and examination skills (including time management).

Additional support

Our Student Inclusion Services support students with additional needs such as sensory impairment, or learning difficulties such as dyslexia.

Fees

For the course starting on 20 September 2027 the tuition fees are:

Tuition fees for BA (Hons)-Full-time, Staffordshire University London
Study option
Full-time

UK and Channel Island students: This tuition fee is agreed subject to UK government policy and parliamentary regulation. If the UK government passes appropriate legislation, the fee for subsequent years of study may increase in each academic year. But this increase will not exceed the rate of inflation as measured by RPIX**. Any change in fees will apply to both new and continuing students. The University will notify students of any change as early as possible. Further information about fee changes would be posted on the University’s website once this becomes available.

**RPIX is a measure of inflation equivalent to all the items in the Retail Price Index (RPI) excluding mortgage interest payments.

Accommodation and living costs
Accommodation and living costs

Accommodation and living costs are not included in our fees.

Sources of financial support

If you receive funding from Student Finance you may be eligible to apply for additional benefits. Details can be obtained by visiting: www.gov.uk

Scholarships and additional funding

As an undergraduate student at Staffordshire, you may be eligible for additional financial support through one of our scholarships and bursaries. You can visit our funding page to find out more and check your eligibility.

Apply now to Esports (Event Business Management)

Location Award Study option Start date Apply Link
Staffordshire University London BA (Hons) Full-time, Staffordshire University London 20 September 2027 Apply now

Rules and regulations

If you are offered a place at University of Staffordshire, your offer will be subject to our rules, regulations and enrolment conditions, which may vary from time to time.

Students of University of Staffordshire enter into a contract with us and are bound by these rules and regulations, which are subject to change. For more information, please see: University Policies and Regulations.

University of the year

Academic Employability Awards 2026, Graduate Futures Institute

for overall student positivity

National Student Survey 2026

for Social Inclusion

The Times and Sunday Times Good University Guide 2026

for First Generation Students

The Mail University Guide 2026

in the UK for Games Education

Rookies Games Design and Development 2023, 2025

TIGA Best Games Institution 2024, 2025

of Research Impact is ‘Outstanding’ or ‘Very Considerable’

Research Excellence Framework 2021

of Research is “Internationally Excellent” or “World Leading”

Research Excellence Framework 2021