New heritage trail markers guide the way through Stoke-on-Trent’s ceramics legacy

Stoke-on-Trent is marking its centenary with new heritage trail markers celebrating the city’s world-famous ceramics history

Heritage trail markers
Eight heritage trail markers have been designed and developed by Professor Neil Brownsword

By illuminating the architectural, artistic, and technological endeavours that define our past, the markers encourage individuals and communities to recognise the cultural value embedded in these places.

Neil Brownsword, Professor of Ceramics

Designed and developed by Professor Neil Brownsword of University of Staffordshire, the markers aim to reconnect people with parts of the city’s industrial past and cultural landmarks that have often been forgotten – to deepen connections to Stoke-on-Trent’s history.

Steel plinths with bronze casts of ceramic pieces will be added at key locations along the Living Heritage City Trail, guiding residents and visitors along the route.

The trail can also be explored using the digital app launched earlier this year.

The marker sites will be:

  • Church Street, Stoke – the starting point of the trail, near the gates to the former Spode Works site.
  • Kingsway, Stoke – looking over the site of what was the Glebe Street Works.
  • University of Staffordshire, College Road, Shelton – opposite the Cadman Building, which houses the Charles Vyse Science and Industry frieze.
  • Cauldon Park, College Road, Shelton – close to the old Cauldon Pottery Works and key industrial transport routes.
  • Lawrence Street, Shelton – near former factory sites and early pottery communities.
  • Fletcher Street, Shelton – close to the Washington, Cleveland and Atlas Works.
  • City Central Library, Hanley – opposite what was once the Broad Street Works and the White House (now the Mitchell Arts Centre and Tesco)
  • Potteries Museum & Art Gallery, Hanley – the trail’s end point, celebrating the city’s world-renowned ceramics collections and design legacy.

Neil Brownsword, Professor of Ceramics at University of Staffordshire, said: “The markers along the trail draw attention to former factories, once-prominent potters now faded into obscurity, and the industrial hubs where essential materials shaped the landscape we know today.

“These bronze facsimiles act as gateways to digital histories that reveal the significance of each site. By illuminating the architectural, artistic, and technological endeavours that define our past, the markers encourage individuals and communities to recognise the cultural value embedded in these places.

“They aim to spark positive transformation - in support of Stoke-on-Trent being celebrated for its cultural richness and historical depth. In signalling these sites, it is hoped they will inspire pride and stewardship, ensuring that such heritage is conserved for generations to come.”

The Living Heritage City Trail is funded by the UK Shared Prosperity Fund and supported by Arts Council England. The new markers enhance the trail by providing physical highlights along the walking and digital route, helping visitors discover the people, places and pottery that shaped Stoke-on-Trent.

Council Leader Jane Ashworth said: "These new markers will guide the way through our city’s rich ceramics story, connecting people with the history and heritage that make Stoke-on-Trent unique. The Living Heritage City Trail is a fantastic way for residents and visitors to explore our world-famous pottery legacy."

The first markers will appear soon, inviting everyone to explore the trail and follow the city’s journey from its industrial roots to its global reputation in ceramics.

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