Heritage trail launched to showcase Stoke-on-Trent's ceramics legacy

A series of heritage trail markers, created by University of Staffordshire's Professor Neil Brownsword, has officially launched

A close up image of one of the trail makers featuring a bust of Josiah Spode
10 trail markers have been installed between Stoke and Hanley

These bronze facsimiles act as gateways to digital histories that reveal the significance of each site. By illuminating the architectural, artistic, and technological endeavours that define our past, the markers encourage individuals and communities to recognise the cultural value embedded in these places.

Neil Brownsword, Professor of Ceramics at University of Staffordshire

Installed between Stoke and Hanley as part of the Living Heritage City Trail, the 10 wayfinding markers were created to build on the momentum of the city’s Centenary last year.

Steel plinths featuring bronze casts of ceramic pieces have been installed at key locations along the trail, guiding residents and visitors through Stoke-on-Trent ceramics history.

The markers were launched at an event at Spode Works this week where guests heard more about the project. Visitors were also able to pick up trail maps and walk part of the route.

Speaking at the event, Lord Mayor of Stoke-on-Trent, Cllr Steve Watkins, said: “Projects like this remind us how much history surrounds us in everyday life - often in places we walk past without a second thought.

“I hope the trail encourages people to explore the city and discover something new about the heritage on their own doorstep.”

The markers were designed and developed by Professor of Ceramics Neil Brownsword to reconnect people with parts of the city’s industrial past and cultural history that are often overlooked.

He said: “The markers along the trail draw attention to former factories, once-prominent potters now faded into obscurity, and the industrial hubs where essential materials shaped the landscape we know today.

“These bronze facsimiles act as gateways to digital histories that reveal the significance of each site. By illuminating the architectural, artistic, and technological endeavours that define our past, the markers encourage individuals and communities to recognise the cultural value embedded in these places.

“They aim to spark positive transformation - in support of Stoke-on-Trent being celebrated for its cultural richness and historical depth. In signalling these sites, it is hoped they will inspire pride and stewardship, ensuring that such heritage is conserved for generations to come.”

Councillor Jane Ashworth, leader of the city council, added: “These new markers help bring our heritage to life and reconnect people with the history and places that shaped our city.

“The Living Heritage City Trail gives residents and visitors a new way to explore Stoke-on-Trent’s ceramics legacy and discover parts of our history that might otherwise go unnoticed.”

The trail begins near the Spode Works site in Stoke and continues through to Hanley. It can also be explored using the digital app launched earlier this year.

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