Carol Southall

Responsibilities

Senior Lecturer in Tourism and Event Management

Course Leader – Tourism and Event Management and FdA Visitor Attraction and Resort Management

International Programme Advisor – British University Vietnam (BUV)

External Examiner for University of the Highlands and Islands – Tourism and Hospitality Management (2015 – Present)

External Examiner for University of the West of Scotland – Tourism and Events Management (2015 – Present)

Member of Senior Advisory Board – Harrington Park Press

About Me

A former Operations and Training Manager in the tourism industry, I am currently studying for a PhD focusing on the relationship between cultural awareness and visitor satisfaction in tourism. I have worked as a Tour Guide and Tour Driver for over 25 years for one of the UK’s leading award winning coach tour operators, accompanying trips to destinations as diverse as Singapore, Australia and Italy. Industry experience also includes seasons as a Resort Representative in France, Switzerland and Yugoslavia as well as a period of hospitality and PR industry employment in Sydney, Australia. Additionally, I have events industry experience, involving planning and managing travel events and roadshows, as well as coordinating UK band tours.

Research interests include Culture, LGBT Tourism and Family Tourism and I have authored a number of chapters and articles in these fields. Research projects include an Environmental Impact Assessment for Lichfield Cathedral, a retail tourism project and article for Which magazine and Smartour (Erasmus+) project for Sustainable Tourism Management. I am also a member of the Senior Advisory Board for Harrington Park Press.

Awards

Winner – Excellence in Learning and Teaching Award – Stone Food and Drink Festival Team - 2017

Nominated for ‘Lecturer I would get out of bed for’ in 2017

Nominated for Personal Tutor of the Year in 2014, 2015 and 2016

Nominated for Positive Impact and Best Teaching Support in 2013

Nominated for Developing Student Employability in 2012

Qualifications

PhD (currently studying) The Relationship between Cultural Awareness and Visitor Satisfaction in Tourism – University of Wolverhampton

MA Tourism Management – University of Wolverhampton

HND Tourism Management (combined with French and German) - University of West London (Was ECHE)
  
Certificate in Education (CertEd) – Manchester Metropolitan University

Professional Memberships and Activities

Tourism Management Institute – corporate member

Association for Event Management Education – corporate member

Association for Tourism in Higher Education - corporate member


 

Expertise

LGBT Tourism

Culture and tourism

Family Tourism

Enterprise and Commercial Activities

Working with a range of local and regional industry partners including Alton Towers, Dorothy Clive Garden, Middleport Pottery, Hanley Park and Biddulph Grange Garden, to enhance student employability.

Research Interests

The relationship between cultural awareness and visitor satisfaction in tourism.

LGBT Tourism.

Family Tourism.

Customer experience/service.

eSports Events and Tourism.

Selected Publications

  • Southall, C. (2017) Business Pages COMMENT: "Doing business overseas exposes us to different cultures and new ideas" in The Sentinel (May 2017), Stoke-on-Trent

  • Southall, C. (2017) Business Pages COMMENT: “Staffordshire University lecturer Carol Southall on culture, lobby and business survival” in The Sentinel (April 2017), Stoke-on-Trent

  • Southall, C. (2017) Family Tourism in Williams, P. (Ed) Special Interest Tourism. Oxford: CABI. (Awaiting Publication)

  • Hughes, H. & Southall, C. (2012) Gay and Lesbian Families and Tourism in Schänzel, H., Yeoman, I. & Backer, E. (Eds) Family Tourism: Multidisciplinary Perspectives. Bristol: Channelview.

  • Southall, C. (2012) UK Family Tourism: Past, Present and Future Challenges in Schänzel, H., Yeoman, I. & Backer, E. (Eds) Family Tourism: Multidisciplinary Perspectives. Bristol: Channelview.

  • Southall, C. (2012) Wine Tourism in Robinson, P. (Ed) Key Concepts in Tourism. Abingdon: Routledge.

  • Southall, C. (2012) Family Tourism in Robinson, P. (Ed) Key Concepts in Tourism. Abingdon: Routledge.

  • Southall, C. (2012) LGBT Tourism in Robinson, P. (Ed) Key Concepts in Tourism. Abingdon: Routledge.

  • Phillips, L. & Southall, C. (2012) Sport Tourism in Robinson, P. (Ed) Key Concepts in Tourism. Abingdon: Routledge.

  • Phillips, L. & Southall, C. (2012) Adventure Tourism in Robinson, P. (Ed) Key Concepts in Tourism. Abingdon: Routledge.

  • Robinson, P. and Southall, C. (2011) Heritage Tourism in Robinson, P., Heitmann, S. & Dieke, P.U.C. (Eds) Research Themes in Tourism. Oxford: CABI.

  • Southall, C. & Fallon, P. (2011) LGBT Tourism in Robinson, P., Heitmann, S. & Dieke, P.U.C. (Eds) (Research Themes in Tourism. Oxford: CABI.

  • Southall, C. (2010) Family Tourism in Tourism Insights. London: Visit Britain.

  • Southall, C. (2009) Business Benefits of Cultural Awareness in Tourism Insights. London: Visit Britain.

  • Southall, C. (2009) Retail Tourism: Do People Travel just for Shopping? in Tourism Insights. London: Visit Britain.

  • Southall, C. (2009) Gay Tourism in Tourism Insights. London: Visit Britain.

 

Current Teaching

BA (Hons) Tourism Management

BA (Hons) Event Management

FdA Visitor Attraction and Resort Management

BA (Hons) eSports

Contact

Carol Southall
Business School (Enterprise, Marketing & Services)
Staffordshire University
Brindley Building
Leek Road
Stoke-on-Trent
ST4 2DF
t: +44 (0)1782 294269
m: 07970706112
e: c.southall@staffs.ac.uk
twitter: @cdesouthall