Carol Southall

About Me

I graduated in Business and Tourism with German and French from the University of West London (then Ealing College of Higher Education) in 1990. Two industry placements each of 5 months duration as a Resort Representative in France, Switzerland and former Yugoslavia, significantly enhanced my employability, as did completion of the ‘traditional’ European inter-rail and a two-month Greek island-hopping experience. As a result I then spent 5 years working for one of the UK’s leading coach tour operators, initially in reservations and as a tour guide, and later as an operations and contracts manager. After travelling around the World for a year, including a period working in the hospitality industry in Sydney, Australia, I then returned to industry to work as a training manager before progressing to a role as lecturer in Travel and Tourism in Further Education. In this role I eventually progressed to Course Team Leader for HND Tourism Management, as well as a coordinator role for student UK and overseas visits, organising and leading trips to destinations as diverse as London, Los Angeles, Reykjavik, Cape Town, Berlin and Toronto. Maintaining industry links was, and still is, an important part of my career progression and I continued to escort tours in the UK, Europe and the Far East and Australia. I spent 11 years both working in industry and as a full-time lecturer in travel and tourism before being offered a teaching role in higher education at the University of Wolverhampton, where I also completed an MA in Tourism Management.  In the same year I attained my MA I also passed my PCV driving test, enabling me to work as a Tour driver, as well as a Tour manager, thus giving me the opportunity not only to escort UK and European coach tours, but also to drive them! As a result of this I was also invited to drive the Scottish leg of the Worldwide tour of a famous 1970s US singer/songwriter, with ‘access all areas’ to the backstage lifestyle of the performing artist. After 4 years spent as a Visiting Lecturer in Tourism and Hospitality Management at the University of Wolverhampton and Sheffield Hallam University, I am now employed as a full-time Lecturer in Tourism and Event Management at Staffordshire University.

Qualifications

MA in Tourism Management awarded by the University of Wolverhampton (2008)

Professional Memberships and Activities

I am a member of the ERRIN Tourism Working Group in Brussels. ERRIN (European Regions Research and Innovation Network) is the Brussels-based platform of regions strengthening regional research and innovation capacities by exchanging information, sharing best practice, supporting project development and policy shaping and profile raising. This involves identifying/introducing Commission units and officials working on tourism and establishing good relationships with them; establishing and pursuing mutually beneficial relations with other tourism networks such as Necstour; sharing best practice among European regions; accessing early intelligence in EU policy initiatives in tourism and funding programmes; exploring health, wellbeing and sport tourism; collaborating with other ERRIN WGs and influencing EU strategies and content of future calls for proposals.

I am also a member of AEME (the Association for Events Management Education) which aims to support and raise the profile of the discipline of event management through the sharing of best practice and research.

Expertise

My professional expertise focuses on tour operations management, LGBT and family tourism. I also specialise in quality management and control.

Enterprise and Commercial Activities

Current projects include development of trans-European tourism, events and partnerships. I am a member of the ERRIN (European Regions Research and Innovation Network) Tourism Working Group in Brussels.

Research Interests

Research interests include the relationship between cultural awareness and service quality perception in tourism, as well as LGBT and Family Tourism. Current projects include co-authoring a book chapter on the formation and perception of LGBT families and their participation in tourism, as well as authoring a chapter focusing on the development of the UK family holiday market. I have also co-authored two book chapters in Research Themes for Tourism (CABI), on the subject of Heritage Tourism and LGBT Tourism.

I am a member of CABR (the Centre for Applied Business Research) and a member of the ERRIN (European Regions Research and Innovation Network) Tourism Working Group in Brussels (see ‘Professional Membership and Activities’ for further information).

Selected Publications

Hughes, H. & Southall, C. (2012) Gay and Lesbian Family Travel in Schänzel, H., Yeoman, I. & Backer, E. (Eds) Family Tourism: Multidisciplinary Perspectives. Bristol: Channelview. (Awaiting publication)
Robinson, P. and Southall, C. (2011) Heritage Tourism in Robinson, P., Heitmann, S. & Dieke, P.U.C. (Eds) Research Themes in Tourism. Oxford: CABI.

Southall, C. (2009) Business Benefits of Cultural Awareness in Tourism Insights. London: Visit Britain.

Southall, C. (2009) Retail Tourism: Do People Travel just for Shopping? in Tourism Insights. London: Visit Britain.

Southall, C. (2009) Gay Tourism in Tourism Insights. London: Visit Britain.

Southall, C. (2010) Family Tourism in Tourism Insights. London: Visit Britain.

Southall, C. & Fallon, P. (2011) LGBT Tourism in Robinson, P., Heitmann, S. & Dieke, P.U.C. (Eds) (Research Themes in Tourism. Oxford: CABI.
Southall, C. (2012) The Historical Case of Family Travel in the UK in Schänzel, H., Yeoman, I. & Backer, E. (Eds) Family Tourism: Multidisciplinary Perspectives. Bristol: Channelview. (Awaiting publication) 

Current Teaching

Undergraduate modules: Tourist Destinations, Marketing Communications, International Tourism Marketing, Contemporary Issues in Tourism, Tourism Theories and Perspectives, Fundraising for Event Management, Tourism, Leisure and Culture and Business Tourism.

Postgraduate modules: I have taught and developed postgraduate modules in Sustainable Tourism Management and Managing People and Change.

Contact

Carol Southall
Business School (Enterprise, Marketing & Services)
Faculty of Business, Education and Law
Staffordshire University
Brindley Building
Leek Road
Stoke-on-Trent
ST4 2DF
t: +44 (0)1782 294269
e: c.southall@staffs.ac.uk