Dan Lewis

Job Title and Responsibilities

Course Leader, BA(Hons) Industrial Design: Product and Transport Design


About Me

Dan is the Course Leader for  Industrial Design: Product and Transport Design at Staffordshire University. Dan has years of industry experience developing products for some of the UK’s largest retailers. He has travelled extensively across Europe and the Far East to work with suppliers, ensuring the products he brings to market are best in class.

Dan has continued to develop the Industrial Design course to ensure that our graduates leave with skills that match the high expectations of employers. Dan has developed new and improved modules which incorporate teaching of the latest software and fully exploit the use of rapid prototyping and VR.

Dan’s PhD and research focus on Emotional Design which considers how products affect their users, what makes an individual buy one product over another, and our connection with the things we own. Dan’s research aims to expand the current knowledge of Emotional Design and develop a method or toolkit that helps embed Emotional Design considerations within the design process.




Bachelor of Arts, First Class Honours, Product Design
PGChpe (Post Graduate Certificate of Higher and Professional Education)

Fellow Higher Education Academy



Emotional Design, New Product Development, Manufacturing & Materials, 3D Visualisation, Commercial Knowledge, Ideation, Visualisation, Sketching, Rapid Prototyping.


Dan Lewis
School of Creative Arts and Engineering
Staffordshire University
Flaxman Building
College Road
t: +44 (0)1782 295753
e: Dan.Lewis@staffs.ac.uk
twitter: @danlewisdesign