Advertising, Film and Music Video Production

BA (Hons)

Key facts


Stoke-on-Trent Campus

Mode of attendance: Full-time
Duration: 3 years full-time
UCAS code: WN66
Academic year: 17 September 2018 – 14 June 2019
September 2019 – June 2020 (dates to be confirmed)


This BA degree is for people who want to work with clients to produce commercials, music videos and branded content.

If you love music videos, TV adverts and promotional videos, this hands-on film production course will equip you with the skills and expertise necessary to succeed in the commercial film production industry.

You’ll learn about ideas generation, proposal writing, pitching, budget control and client management. Essential in today’s fast-paced world, you’ll also learn how to produce creative films to a predetermined client brief and a specific deadline. And you’ll find out what’s needed to fulfil the target audience’s expectations.

With accreditation from Creative Skillset and the British Kinematograph, Sound and Television Society (BKSTS) - and membership of the National Association for Higher Education in the Moving Image (NAHEMI) - our Advertising, Film and Music Video Production degree will prepare you for a career in creative film production.

On successful completion of study, we will issue the following award: BA (Hons) Advertising, Film and Music Video Production

Professional body accreditation

This course is recognised by Creative Skillset, Sector Skills Council and carries the Creative Skillset Tick for the purposes of indicating courses best suited to prepare for a Creative Industries career.

Accredited by the British Kinematograph Sound and Television Society (BKSTS).

Course content

In Year 1 and Year 2, you’ll learn about the professional production process in detail. You’ll work on commercials, corporate projects and music promos. You’ll also develop your communication skills and learn to work in the technical and creative roles of film production.

In your final year, you’ll complete up to three major productions for real clients. You’ll work on live projects with local and national organisations as well as charities, advertising agencies and competitions.


This module map provides an indicative list of the modules that make up your course. It may be subject to change. Each module is worth a specified number of credits: you take a combination of compulsory and optional modules, enabling you to cover key subject knowledge while developing your own interest. You must take modules worth a total of 120 credits at each level of the course. The number of optional modules you can take depends on the number of compulsory modules at a given level, you may have more choice in later parts of the course.

Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. You can always find the most up-to-date information about your modules and who is teaching them in our module catalogue. We aim to ensure that all optional modules run as scheduled. If for any reason an optional module cannot be run we will advise you as soon as possible and help you choose an alternative module.

Before you can register on some optional modules, you may be required to have undertaken prerequisite modules. Some module combinations may not be allowed.

Year 1

Semester 1
Module title
Crew: Production Process Compulsory
Studying Film & Media Production Compulsory
Semester 2
Module title
Crew: Film/Programme Production Compulsory
Independent Skills Development Compulsory

Year 2

Semester 1
Module title
Individual: Preproduction & Film/Programme Production Compulsory
Creativity for Sound & Moving Image Compulsory
Professional Film Practice Compulsory
Semester 2
Module title
Developing Sound & Moving Images Compulsory
Creativity for Sound & Moving Image Compulsory
Professional Film Practice Compulsory

Year 3

Semester 1
Module title
Negotiated Project For Advertising, Film and Music Video Production Compulsory
Research, Analysis and Communication Assignment Compulsory
Semester 2
Module title
Individual Negotiated Film/Project Compulsory
Design Futures for Advertising, Film and Music Video Production Compulsory

Teaching staff

You will be taught by an expert teaching team whose expertise and knowledge are closely matched to the content of the modules on the course. The team includes senior academics and professional practitioners with industry experience. Postgraduate research students who have undertaken teaching training may also contribute to the teaching of seminars under the supervision of the module leader. Our teaching is research-informed and 72% of our full-time staff are Fellows of the Higher Education Academy.