Key facts


Stoke-on-Trent Campus

Mode of attendance: Full-time
Duration: 3 years, 4 years (with a foundation year) full-time
UCAS code: N820, N821 (with a foundation year)
Academic year: 17 September 2018 – 7 June 2019


Study Events Management at a top five university (Guardian League Tables 2018) and get a guaranteed work placement and overseas trip included.

* The BA (Hons) Events Management with a foundation year course is subject to validation.

Event management is an exciting industry. You will need skills in creativity, team working and project planning to be successful. Our degree offers plenty of hands-on opportunities to develop these skills whilst organising a range of events as part of the course.

You’ll engage with the tourism and events industry throughout your studies. We work with a number of leading events organisations, offering you valuable work experience during your course. You'll also develop live event briefs for local and regional organisations. This provides experience in managing social media for events – a great opportunity to enhance your CV.

An overseas residential study tour is a highlight of the course. We have also previously visited the London Olympic Games and International Confex, the World Travel Market and Travel Technology Europe in London.

On successful completion of study, we will issue the following award: BA (Hons) Events Management

Professional body accreditation


  • Members of the Association for Event Management Education (AEME)

Course content

During the course, you will learn through a combination of lectures, field trips, practical workshops, online debates and guest lectures. You'll engage with the tourism and events industry through a co-ordinated visit programme which includes a range of visitor attractions, hotels and events across the UK and overseas. You’ll learn how to plan, manage and run arts, cultural, sporting, entertainment, business and trade events, exhibitions and conferences.

A highlight of the course is our overseas residential study tour to a destination such as Barcelona or Iceland, which takes place in Year 2. We have relationships with a wide range of leading events organisations, which will help you to find valuable work experience. There is also the option of completing a placement year in industry before you start your third year.

In your third year, you’ll get to plan, develop and manage a live event, following your engagement with the events industry throughout your course. Past events have included a successful combination of arts, music and cultural events. The experience that you'll gain on this course will equip you with the skills to thrive in the growing and dynamic event industry.

There is also the option to undertake a Foundation Year before progressing onto the 3 year programme of study. This is designed to encourage non-standard entrants who may not meet the entry requirements to access the study of Events Management. The Foundation Year addresses not only the foundations of events management and business studies but also enables you to develop and enhance the skills needed to succeed in higher education. Following successful completion of the Foundation Year, students then progress onto the next 3 levels of study.


This module map provides an indicative list of the modules that make up your course. Each module is worth a specified number of credits. You must take modules worth a total of 120 credits at each level of the course.

Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. You can always find the most up-to-date information about your modules and who is teaching them in our module catalogue.

Foundation Year

Semester 1
Module title
Business Simulation Project Compulsory
Maths for Managers Compulsory
Management in Practice Compulsory
Semester 2
Module title
Preparing to Manage Compulsory
Communication Skills for Managers Compulsory
Management in Practice Compulsory

Year 1

Semester 1
Module title
The Business of Events Compulsory
Resourcing for Events Compulsory
Management Accounting Compulsory
The Professional Toolkit Compulsory
Semester 2
Module title
Human Capital Management Compulsory
Experiential Marketing Compulsory
Law for Managers Compulsory
The Professional Toolkit Compulsory

Year 2

Semester 1
Module title
Consumer Behaviour Compulsory
Business Creation and Innovation Compulsory
Digital Marketing Strategy and Planning Compulsory
Advanced Professional Toolkit Compulsory
Semester 2
Module title
Developing Collaborative Relationships Compulsory
Festival and Music Event Management Compulsory
Social Media and Content Strategy Compulsory
Esports and Sports Management Compulsory

Year 3

Semester 1
Module title
Customer Experience (CX) Strategy Compulsory
Event Planning and Strategy Compulsory
Conference and Tradeshow Management Compulsory
Knowledge Exchange Project Compulsory
Semester 2
Module title
Customer Experience (CX) Strategy Compulsory
Change and Transformation Compulsory
Measuring Success Compulsory
Knowledge and Exchange Project Compulsory

Teaching staff

You will be taught by an expert teaching team whose expertise and knowledge are closely matched to the content of the modules on the course. The team includes senior academics and professional practitioners with industry experience. Postgraduate research students who have undertaken teaching training may also contribute to the teaching of seminars under the supervision of the module leader. Our teaching is research-informed and 72% of our full-time staff are Fellows of the Higher Education Academy.