Paul Dobson

Job Title and Responsibilities

Senior Lecturer in Digital and Strategic Marketing
Fast-Track/Accelerated Learning Award Leader
MSc Digital Marketing Toolkit - Module Leader
MSc Content Curation - Module Leader 
ILT to DISTED College in Penang, Malaysia

About Me

Senior Lecturer and Consultant at Staffordshire University Business School for over seven years, specialising in digital and strategic marketing. This includes Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), Growth Hacking, Inbound and Outbound Marketing, and social media marketing.

While at Staffordshire University he has also been a key member in setting up the Marketing for Marketers Group, the MSc in Digital Marketing Management and the Doctorate in Business Administration (DBA). He has also been the Regional Chair of the Chartered Institute of Marketers (CIM).

Paul is successful in supporting businesses in Digital Marketing; examples include: taking a hotel/restaurant from page three of Google to the top of the first page for key search terms, enabling a restaurant to be fully booked mid-week, receiving a 600% return on investment (ROI) for paid advertising, and substantially increasing a charity's online donations.

Prior to lecturing, Paul was a Founder and CEO of Aim for Excellence, Ltd, a team of consultants that specialised in growth and turn-around for commercial, government and non-profit organisations in various countries. This includes leading lean/business process re-engineering (BPR) projects for international logistics companies, training 1000s in performance management, project management to PRINCE2 standards, process management, BPR, and European Foundation for Quality Management (EFQM) assessments, etc. This also included working with major consultancies in the UK, France, Germany and the USA. He is a PRINCE2 Project Management Practitioner.

Paul is a Trustee of Approach Staffordshire, and supports the local charities 6 Towns Radio (6TR) and North Staffs TV.


BSc (Hons), DIT, DMS, MSc, MA, MBA, Postgraduate Certificate in Higher and Professional Education, FHEA, FCMI, MAM

Professional Memberships and Activities

Fellow of the Higher Education Academy (HEA), Fellow of the Chartered Management Institute, Member of the Academy of Marketing.

Presented various Digital Marketing topics at key events for the Chartered Institute of Marketing (CIM), BeInspired, Marketing 4 Marketers, Chamber of Commerce, etc.

Presented on Social Enterprise Marketing at the Manchester Metropolitan University Postgraduate Research Conference 2017.

Presented using Innovative Technology and Learning at the Association of Business Schools (ABS).


Digital Marketing, Inbound Marketing, Social Media Marketing, Growth Hacking, Conversion Rate Optimisation, Strategic Marketing, Social Enterprise Marketing.

Enterprise and Commercial Activities

  • University consultancy work includes supporting businesses with international market penetration, innovation, new product/service development, business start-up, growth and turn-around.

  • Actively involved in supporting charities and social enterprises in developing and improving their marketing.

  • Member of the Staffordshire Marketing Group – Marketing 4 Marketers

Research Interests

Social Enterprise Marketing including charities, non-profits, etc.


Presented papers at Association of Business Schools (ABS) and Higher Education Academy (HEA) conferences on using technology to improve education and learning.

Presented paper at the 9th Manchester Metropolitan University Postgraduate Research (PGR) Conference on Social Enterprise Marketing.

Current Teaching

  • MSc Digital Marketing Management

  • MBA

  • BA (Hons) Business Management (2 Year Fast Track)

  • BA (Hons) Business Management (One Year Part time Progression route)

  • BA (Hons) Business Management

  • BA (Hons) Business and Human Resource Management

  • BA (Hons) Business and Marketing Management

  • BA (Hons) Business Management & Enterprise

  • BA (Hons) International Business Management

  • BA (Hons) Business Management with Foundation Year


Paul Dobson
Staffordshire University Business School
Brindley Building
t: +44 (0)1782 294093 (direct)
twitter: @PaulDobsonUK