Paul Dobson

Job Title and Responsibilities

Senior Lecturer in Digital and Strategic Marketing
Fast-Track / Accelerated Learning Course Leader
Digital Marketing Toolkit Module Leader
PA to DISTED College in Penang 

About Me

Lecturer and Consultant at Staffs Uni Business school for over seven years, specialising in marketing and also covering entrepreneurship, business start-up/growth and turn-around.

Prior to lecturing, Paul has over 25 years’ experience in various consultancies, including major consultancies, in the UK, France, Germany and USA.   This includes training 10,000’s in performance management, project management to PRINCE2 standards, process management, Business Process Re-engineering (BPR), and EFQM Quality Management. He is a PRINCE2 Project Management Practitioner.

Paul is a Trustee of Approach Staffordshire, and supports the local charities 6 Towns Radio and North Staffs TV.

Qualifications

BSc(Hons), DIT, DMS, MSc, MA, MBA, PGCHPE, FHEA, FCMI, MAM 

Professional Memberships and Activities

Fellow of the HEA, Fellow of the Chartered Management Institute, Member of the Academy of Marketing.
Presented various Digital Marketing topics at Chartered Institute of Marketing (CIM), BeInspired, Marketing 4 Marketers, Chamber of Commerce etc 
Presented Social Enterprise Marketing at the MMU PostGraduate Research Conference 2017
Presented using Innovative Technology and Learning at the Association of Business Schools.


 

Expertise

Digital Marketing, Social Media Marketing, Growth Hacking, Conversion Rate Optimisation.  Strategic Marketing, Social Enterprise Marketing.

Enterprise and Commercial Activities

  • University consultancy work includes supporting businesses with international market penetration, innovation, new product/service development, business start-up, growth and turn-around.

  • Actively involved in supporting Social Enterprises in developing and improving their marketing.

  • Member of the Staffordshire Marketing Group – Marketing 4 Marketers

Research Interests

Social Enterprise Marketing including charities , non-profits etc..

Publications

Presented papers at Association of Business Schools (ABS) and HEA conferences, in using technology to improve education and learning.
Presented paper at the 9th MMU PGR Conference on Social Enterprise Marketing.

Current Teaching

Undergraduate

  • BA (Hons) Business Management (2 Year Fast Track)

  • BA (Hons) Business Management (One Year Part time Progression route)

  • BA (Hons) Business Management

  • BA (Hons) Business and Human Resource Management

  • BA (Hons) Business and Marketing Management

  • BA (Hons) Business Management & Enterprise

  • BA (Hons) International Business Management

  • BA (Hons) Business Management with Foundation Year

Postgraduate

  • MSc Digital Marketing Management

  • MBA

Contact

Paul Dobson
Staffordshire University Business School
Brindley Building
Stoke-on-Trent
Staffordshire
ST4 2DF
t: +44 (0)1782 294093
e: paul.dobson@staffs.ac.uk
twitter: @PaulDobsonUK