Rachel Heeley

Head of Creative Industries

Digital, Tech, Innovation & Business

My career combines academic leadership, creative practice and industry experience. I graduated with a First-Class Honours degree in Fashion and Textiles from the University of Northampton in 2004. Following recognition at Graduate Fashion Week, I established my own fashion label, developing experience in design, production, marketing and retail.

I subsequently worked in events management before joining Gray's School of Art at Robert Gordon University in 2009, where I lectured in Fashion and Textiles and held course leadership responsibilities. I completed an MSc in Fashion Management with Distinction at Robert Gordon University in 2016. In 2017, I developed and launched BA (Hons) Fashion at Staffordshire University, leading the programme from initial concept through validation and subsequent curriculum redevelopment. The course achieved accreditation through The Textile Institute and membership of the Graduate Fashion Foundation. It also achieved significant national recognition, reaching 3rd in the UK for Fashion & Textiles in The Guardian University Guide 2020 and consistently placing within the top 10.

My professional and academic experience continues to inform my approach to creative education, particularly the importance of connecting academic learning with industry practice, enterprise and graduate employability. Academic Leadership and External Engagement I was awarded Senior Fellowship of the Higher Education Academy (SFHEA) in 2019 in recognition of my leadership and contribution to teaching and learning. I have subsequently supported colleagues in achieving professional recognition through mentoring and fellowship assessment activities.

I am currently an External Examiner for BA Contemporary Fashion Design at Liverpool Hope University and have previously held external examining appointments at the University of Hertfordshire and Glasgow Caledonian University. I have also contributed to external validation and periodic review panels across the higher education sector, including activity involving Ravensbourne University London and Liverpool John Moores University. These roles provide opportunities to contribute to academic standards, curriculum development and quality enhancement while learning from different institutional approaches to creative education.

Research

I am currently undertaking a PhD at the University of Birmingham, exploring the impact of coping strategies on dyslexic undergraduate students studying on coursework-based degree programmes.

As someone with dyslexia, I bring lived experience to my research and a personal commitment to understanding how educational environments can better recognise and support different ways of thinking and learning. My research interests include inclusive curriculum and assessment design, dyslexia in higher education, interdisciplinary creative practice and student success. I am particularly interested in how research and educational leadership can work together to create more inclusive, accessible and engaging learning experiences.

Academic qualifications

PhD Education, University of Birmingham (2026–present; doctoral studies commenced at Coventry University in 2022). Working Title: Exploring the Impact of Coping Strategies on Dyslexic Undergraduate Students in Coursework-Based Degree Programmes.

MSc Fashion Management - Robert Gordon University - Distinction - 2016 Dissertation Title: The Evolution of the Fashion Image as seen through Digital Media.

PGCE Post compulsory - University Central Lancashire - 2008

BA (Hons) Fashion Design - Northampton University - First Class - 2004

Expertise

  • Academic leadership and organisational transformation
  • Curriculum development, innovation and quality enhancement
  • Interdisciplinary creative industries education
  • Inclusive curriculum and assessment design Fashion and textiles education
  • Industry engagement, enterprise and graduate employability
  • Collaborative leadership and academic team development
  • Academic portfolio development and strategic planning

Research interests

  • Dyslexia and neurodiversity in higher education
  • Coping strategies and the experiences of dyslexic undergraduate students
  • Inclusive assessment and coursework-based learning
  • Student success, progression and educational equity Interdisciplinary collaboration in creative and design practice
  • The relationship between curriculum design, employability and graduate outcomes

Teaching

I supervise Masters students on MA/MSc Arts and Creative Technologies (by negotiated study).

Publications

Conference Papers
  • Heeley, R. The Evolution of the Fashion Image as seen through Digital Media. FCVC2018 , Zagreb, Croatia July 2018.
  • Chimiak, T. and Heeley, R. The perception of interdisciplinary learning, through undergraduate student’s exploration of fashion film. FCVC2018, Zagreb, Croatia July 2018.​
  • Heeley, R. The benefits of interdisciplinary working, to enhance graduate attributes. Staffordshire University Conference, Stoke-on-Trent, England May 2017.​
  • Fairburn, S. Heeley, R. and Pengelly, J. Crossing over, into and back: Design disciplines and identities. E&PDE, Denmark September 2016.
  • Hardingham, L. and Heeley, R. Body of nursing as seen through the NHS nurse’s uniform. Futurescan3, Scotland November 2015.
Conference Exhibition
  • Hardingham, L. Et al. Alex x 6. Enhancing Nursing through Educational Research (ENTER) Conference, Aberdeen, Scotland November 2014.
Notable Personal Press
  • Sustainability Magazine How Sustainable is your Wardrobe? 2021
  • Stylist Magazine Shop this Week's Style. 2021
  • BBC Radio Stoke How to Wear the 2021 Fashion Trends. 2021.
  • ​BBC Radio Stoke How will the Fashion Industry be affected by Covid-19. 2020.
  • ​BBC Radio Stoke The clothing size debate – Why is there no standard size? 2018.
  • The Statesman, India Not just academic skills. 2017.
  • ​The Scotsman, Scotland Is it Michelle or Kate? Actually, the Queen wins in the fashion stakes. 2011.
  • ​​The Times "Spot the Next Galliano". 2004
  • ​​WGSN Spotted at GFW feature. 2004
  • ​​The Hairdressers Journal Catwalk hair feature. 2004
  • ​​Elle Magazine L'Oréal Use of Colour feature. 2004
  • Drapers Record / TopShop / GFW promotional materials. 2004
for Career Prospects

Whatuni Student Choice Awards 2025

for Social Inclusion

The Times and Sunday Times Good University Guide 2026

for First Generation Students

The Mail University Guide 2026

in the UK for Games Education

Rookies Games Design and Development 2023, 2025

TIGA Best Games Institution 2024, 2025

of Research is “Internationally Excellent” or “World Leading”

Research Excellence Framework 2021

of Research Impact is ‘Outstanding’ or ‘Very Considerable’

Research Excellence Framework 2021