Key facts

* This course is subject to validation
Location:

Stoke-on-Trent campus

Mode of attendance: Full-time
Duration: 4 years (MSci) full-time
UCAS code: N501 (MSci)
Academic year: 17 September 2018 – 7 June 2019

Introduction

Our Digital Marketing Management degree, combining marketing management principles with cutting-edge techniques, will get you ready to hit the ground running.

* The MSci Digital Marketing Management course is subject to validation.

The rapid growth in demand for digital marketing skills is unprecedented. According to the Digital Marketing Institute, it's estimated that by 2020 there  will be 150,000 jobs in digital marketing. So if you’re looking for a career where demand exceeds supply, and your skills can command an excellent salary, take a look at our course.

Our course is based on sound marketing management principles, combined with cutting-edge techniques, to prepare you for this fast-paced world. We recognise that keeping pace with industry is key to your success. For that reason, we also offer a full suite of Google exams from The Digital Garage. These cover 23 topics, such as AdWords, search engine optimisation, pay-per-click and social media advertising. This course really will get you ready to hit the ground running.

On successful completion of study, we will issue one the following awards dependent on your chosen pathway: BSc (Hons) Digital Marketing Management, MSci Digital Marketing Management

Course content

Taught by academics that have worked all over the world in public and private sector organisations, you’ll be studying in our newly refurbished Business School with state-of-the-art learning spaces. You will feel like you are in the corporate world with conference rooms, break-out zones and our new ‘collaboratory’ work space, which is great for group work and discussions.

During the course, you’ll develop your knowledge of web analytics, mobile technologies, social media and content creation. We will teach you how to analyse the effectiveness of different platforms which will give you an insight into how data can be used in successful marketing strategies. We will also explore the powerful tool of consumer insight, and how you can use consumer behaviour to give your campaigns maximum impact.

In your third year, you’ll have the opportunity to gain valuable experience by working with a business to develop and implement a digital marketing campaign. This will provide an excellent way to build your CV.

Your fourth year is an advanced course of study aimed at creating well rounded, digital experts ready for the world of work. The masters award will explore contemporary approaches and theories in the areas of digital marketing, both academically and professionally.

Modules

This module map provides an indicative list of the modules that make up your course. Each module is worth a specified number of credits. You must take modules worth a total of 120 credits at each level of the course.

Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. You can always find the most up-to-date information about your modules and who is teaching them in our module catalogue.

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Year 1

Semester 1
Module title
Business Agility Compulsory
Digital Indentity Compulsory
Creating and Implementing Marketing Campaigns Compulsory
Entrepreneurial Marketing Compulsory
Semester 2
Module title
Management Accounting Compulsory
Law for Managers Compulsory
The Professional Toolkit Compulsory

Year 2

Semester 1
Module title
Consumer Behaviour Compulsory
Business Creation and Innovation Compulsory
Developing Collaborative Relationships Compulsory
Big Data Compulsory
Semester 2
Module title
Digital Marketing Strategy and Planning Compulsory
The Digital Toolkit Compulsory
Social Media and Content Planning Compulsory
Work Placement Project Compulsory

Year 3

Semester 1
Module title
Customer Experience Strategy (CX) Compulsory
Corporate Brand and Reputation Compulsory
Digital Acquisition, Conversion and Retention Compulsory
Semester 2
Module title
Business Ethics Compulsory
Measuring Success Compulsory
Knowledge Exchange Project Compulsory

Year 4

Semester 1
Module title
Global Digital Direction Compulsory
User Testing (UX) Compulsory
Content Curation and Development Compulsory
Semester 2
Module title
Advertising in a Converged Age Compulsory
Knowledge Exchange Project Compulsory

Teaching staff

You will be taught by an expert teaching team whose expertise and knowledge are closely matched to the content of the modules on the course. The team includes senior academics and professional practitioners with industry experience. Postgraduate research students who have undertaken teaching training may also contribute to the teaching of seminars under the supervision of the module leader. Our teaching is research-informed and 72% of our full-time staff are Fellows of the Higher Education Academy.

Your tutors are experienced practitioners who will bring real-life experiences to your learning using the most up-to-date skills and technologies.