Key facts

Location:

Stoke-on-Trent campus

Mode of attendance: Full-time
Duration: 3 years, 4 years with a foundation year full-time
UCAS code: S100, S101 (with a foundation year)
Academic year: 17 September 2018 – 7 June 2019

Introduction

This course is brand new for September 2018. Focusing on the business side of esports, this is a unique course taught from what is considered to be one of the largest and best games universities in the UK.

The BA (Hons) Esports focuses on the business of esports. You will learn how to host small and large scale events for single player and multi-player teams, create business plans to develop teams, create online communities and promote your events through digital marketing. You will also get the opportunity to explore the culture of esports, its audience and fan base and different game genres that make up the most popular in current times.

Staffordshire University is considered to be one of the largest and best games universities in the UK. In 2016 we were the best place in the UK to study games design and development by ALPHR – the online branch of PC Pro. We also have a long history of event management courses with feedback via NSS and SVS indicating a high level of student satisfaction.

The success in these two areas will see a unique partnership between games and events to create a truly outstanding experience in the UK market. 

Our academics come from a variety of backgrounds, including marketing, games design, interactive media technology, event management and esports practitioners.

  • Join one of our six competitive societies: League of Legends, DOTA2, Hearthstone, Counter Strike, Overwatch and Super Smash Bros and compete in events in the UK and overseas.
  • Take part in UK and International varsities.
  • Visit esports events in the UK and take part in an International residential.
  • Study digital marketing and take Google Garage Exams as part of the course.
  • Plan, develop and implement an esports event. In the first year the event will be a single player event, in year two this progresses to a team player event and in the third year the event will be a large scale, commercial venue event with team players and a prize fund.
  • You will be taught in a dedicated Esports Lab and Pro Gamer training facility with all the latest industry standard software and hardware.

On successful completion of study, we will issue the following award: BA (Hons) Esports

Course content

In Year 1, you'll be introduced to esports cultures and learn about streaming techniques and layouts. You will learn about the business of competitive gaming, event marketing and work towards organising your first esports event.

In Year 2 you’ll continue your studies of event management to develop and deliver a team-based esports event.  You will learn about the technical set up that’s required to deliver these events, along with Public Relations to promote the event and the process of casting and hosting your own event.

In the final year you will become totally immersed in esports events and develop a large scale commercial event from start to finish. You will also learn about games community management and the legal issues involved with esports before finally creating business plans for your own esports company.

Modules

This module map provides an indicative list of the modules that make up your course. Each module is worth a specified number of credits. You must take modules worth a total of 120 credits at each level of the course.

Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. You can always find the most up-to-date information about your modules and who is teaching them in our module catalogue.

Foundation Year

Semester 1
Module title
Business Simulation Project Compulsory
Numeracy for Managers Compulsory
Management in Practice Compulsory
Semester 2
Module title
Contemporary Issues in Esports Compulsory
Communication Skills for Managers Compulsory
Management in Practice Compulsory

Year 1

Semester 1
Module title
Resourcing Esports Events Compulsory
Esports Ecosystems Compulsory
Competitive Gaming Culture Compulsory
Semester 2
Module title
Esports Events Experience Compulsory
Streaming Layouts and Set-up Compulsory

Year 2

Semester 1
Module title
Event Planning and Strategy Compulsory
Driving Digital Traffic Compulsory
Semester 2
Module title
Multiplayer Esports Events Compulsory
Casting and Hosting Compulsory
Content Creation Compulsory

Year 3

Semester 1
Module title
Esports Expo Compulsory
Building Teams Compulsory
Esports and the Law Compulsory
Semester 2
Module title
Esports Expo Compulsory
Community Management Compulsory
Big Data Compulsory

Teaching staff

You will be taught by an expert teaching team whose expertise and knowledge are closely matched to the content of the modules on the course. The team includes senior academics and professional practitioners with industry experience. Postgraduate research students who have undertaken teaching training may also contribute to the teaching of seminars under the supervision of the module leader. Our teaching is research-informed and 72% of our full-time staff are Fellows of the Higher Education Academy.

Your tutors are experienced practitioners who will bring real-life experiences to your learning using the most up-to-date skills and technologies.