Key facts


Stoke-on-Trent Campus

Mode of attendance: Full-time
Duration: 3 years full-time
UCAS code: W211
Academic year: 17 September 2018 – 14 June 2019
September 2019 – June 2020 (dates to be confirmed)


Our Graphic Design degree reflects the diverse nature of contemporary visual communication.

Our Graphic Design degree reflects the diverse nature of contemporary visual communication. It’s ideal if you are passionate about creative thinking, problem solving, design and experimenting through digital and traditional media.

Our team of specialist and award-winning lecturers have strong links with industry, and many are successful practitioners in their field.

You will benefit from a range of specialist visiting lecturers from industry and also have the opportunity to enter high profile national competitions such as D&AD, Roses and Penguin Books etc. Students are encouraged to gain placements with national design agencies such as Elmwood, Coley Porter Bell and The Chase. There will also be live brief projects for national companies such as Moonpig and Alton Towers.

On successful completion of study, we will issue the following award: BA (Hons) Graphic Design

Course content

This course has an emphasis on creative visual thinking and craft. You’ll become a versatile practitioner, experimenting creatively and generating strong ideas for a wide range of projects.

We’ll challenge you to think differently; even experienced designers are constantly developing their skills. In the world of design there are always new trends, technologies and ideas.

You will explore both the traditional core disciplines of graphic design and the possibilities of new technology. Areas covered include typography, image making, information design, photography and art direction; experimental formats, branding and packaging; 3D crafts, web design and moving image.

To prepare you for the professional environment, we’ll help you develop a solid understanding of studio processes, such as pitching ideas and interpreting creative briefs. You’ll learn through a programme of projects, lectures, seminars, workshops and studio practice.

You’ll have access to individual desk space, tutorial and group designated zones and central iMac/digital technologies. Our workshop facilities include wood, metal, plastics, ceramics, textiles, screen printing, letterpress and experimental print, photography, animation, digital suites/labs and laser-cutting.


This module map provides an indicative list of the modules that make up your course. Each module is worth a specified number of credits: you take a combination of compulsory and optional modules, enabling you to cover key subject knowledge while developing your own interest. You must take modules worth a total of 120 credits at each level of the course. The number of optional modules you can take depends on the number of compulsory modules at a given level, you may have more choice in later parts of the course. 

Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. You can always find the most up-to-date information about your modules and who is teaching them in our module catalogue. We aim to ensure that all optional modules run as scheduled. If for any reason an optional module cannot be run we will advise you as soon as possible and help you choose an alternative module.

Before you can register on some optional modules, you may be required to have undertaken prerequisite modules. Some module combinations may not be allowed.

Year 1

Semester 1
Module title
Visual Communication Compulsory
Type and Image Compulsory
Semester 2
Module title
Visual Application Compulsory
Ideas Generation Compulsory

Year 2

Semester 1
Module title
Visual Exploration Compulsory
Branding and Packaging Optional
Experimental Formats Optional
Semester 2
Module title
Visual Application II Compulsory
Professional Practice Compulsory

Year 3

Semester 1
Module title
Negotiated Programme I Compulsory
Research, Analysis and Communication Assignment Compulsory
Creative Practice in Context Compulsory
Semester 2
Module title
Negotiated Programme II Compulsory
Creative Practice in Context Compulsory

Teaching staff

You will be taught by an expert teaching team whose expertise and knowledge are closely matched to the content of the modules on the course. The team includes senior academics and professional practitioners with industry experience. Postgraduate research students who have undertaken teaching training may also contribute to the teaching of seminars under the supervision of the module leader. Our teaching is research-informed and 72% of our full-time staff are Fellows of the Higher Education Academy.