Key facts


Stoke-on-Trent Campus

Mode of attendance: Full-time
Duration: 3 years, 4 years (with a foundation year) full-time
UCAS code: N1NN, N1NQ (with a foundation year)
Academic year: 17 September 2018 – 7 June 2019


This course is perfect for people who want to study the wider aspects of business management but have an interest in pursuing a career in marketing. You will be able to study specialist marketing modules to develop a deeper understanding of this discipline.

* The BA (Hons) Marketing Management with a foundation year course is subject to validation.

This course will prepare you for a wide range of careers in marketing and business. It’s ideal if you’re interested in marketing but want to retain a general management focus. It also acts as a strong basis for further professional study with the Chartered Institute of Marketing (CIM).

Marketing is at the heart of any successful business, providing the link between the customer and strategic decision makers. Our course is designed to deliver an in-depth understanding of marketing in an international business setting, enabling you to effectively manage the differing needs of a diverse range of organisations. Our academics have experience in marketing and management within major organisations. They’ve held positions of seniority in a range of disciplines – from marketing and human resource management, to finance and operations. Many are members of the Chartered Institute of Marketing and the Institute of Direct and Digital Marketing.

On successful completion of study, we will issue the following award dependent on your chosen pathway: BA (Hons) Marketing Management

Course content

Our Business Management (Marketing) degree will give you a firm understanding of the structure of business organisations and the global business environment. We’ll show you how to motivate people in the workplace, and you’ll discover how to influence customers to purchase products and services.

The course is practice-led. In your first year, you'll develop your marketing skills whilst learning about key business disciplines, such as finance and human resource management. We’ll equip you with good analytical, reporting and presentation skills – essential qualities for the workplace.

As you progress through Years 2 and 3, you’ll be able to explore areas of marketing in further detail, including developing brand identities, digital marketing and global marketing strategies. There’s also the chance to undertake an optional work placement year; our strong industry links will help you to secure a placement.

You’ll study in our newly refurbished Business School with state-of-the-art learning spaces. With conference rooms, break-out zones and our new ‘collaboratory’, great for creative scrums and idea generation.

There is also the option to undertake a Foundation Year before progressing onto the 3 year programme of study. This is designed to encourage non-standard entrants who may not meet the entry requirements. The Foundation Year addresses not only the foundations of business studies but also enables you to develop and enhance the skills needed to succeed in higher education. Following successful completion of the Foundation Year, students then progress onto the next 3 levels of study.


This module map provides an indicative list of the modules that make up your course. Each module is worth a specified number of credits. You must take modules worth a total of 120 credits at each level of the course.

Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. You can always find the most up-to-date information about your modules and who is teaching them in our module catalogue.

Foundation Year

Semester 1
Module title
Business Simulation Project Compulsory
Maths for Managers Compulsory
Management in Practice Compulsory
Semester 2
Module title
Preparing to Manage Compulsory
Communication Skills for Managers Compulsory
Management in Practice Compulsory

Year 1

Semester 1
Module title
Business Agility Compulsory
Digital Identity Compulsory
Management Accounting Compulsory
The Professional Toolkit Compulsory
Semester 2
Module title
Creating and Implementing Marketing Campaigns Compulsory
Entrepreneurial Marketing Compulsory
Law for Managers Compulsory
The Professional Toolkit Compulsory

Year 2

Semester 1
Module title
Consumer Behaviour Compulsory
Business Creation and Innovation Compulsory
Digital Marketing Strategy and Planning Compulsory
The Digital Toolkit Compulsory
Semester 2
Module title
Developing Collaborative Relationships Compulsory
Big Data Compulsory
Social Media and Content Planning Compulsory
Work Placement Project Compulsory

Year 3

Semester 1
Module title
Customer Experience (CX) Strategy Compulsory
Corporate Brand and Reputation Compulsory
Business Ethics Compulsory
Knowledge and Exchange Project Compulsory
Semester 2
Module title
Customer Experience (CX) Strategy Compulsory
Digital Acquisition, Conversion and Retention Compulsory
Measuring Success Compulsory
Knowledge Exchange Project Compulsory

Teaching staff

You will be taught by an expert teaching team whose expertise and knowledge are closely matched to the content of the modules on the course. The team includes senior academics and professional practitioners with industry experience. Postgraduate research students who have undertaken teaching training may also contribute to the teaching of seminars under the supervision of the module leader. Our teaching is research-informed and 72% of our full-time staff are Fellows of the Higher Education Academy.