Key facts


Stoke-on-Trent Campus

Mode of attendance: Full-time / Placement
Duration: 3 years full-time; 4 years placement
UCAS code: W235, W23A (with a placement year)
Academic year: 17 September 2018 – 14 June 2019
September 2019 – June 2020 (dates to be confirmed)


If you have a real passion for fashion, this degree will give you the creative, technical, academic and professional skills needed to take the fashion world by storm.

Fashion is an ever-changing industry that needs professionals who can respond to its challenges. On this course, you’ll gain the skills to analyse existing ideas and express yourself through unique, creative fashion designs that delight, shock and inspire.

On graduating, you’ll already be ahead of the competition. Whether you intend to continue onto further study or straight into employment, be assured you will have all the skills and knowledge that you’ll need to take the next step.

To enhance your CV, You also have the option of choosing a one-year placement in industry (Sandwich).

Key features

  • 100% Coursework (No exams)
  • Small group sizes, ensuring you get enough contact hours with staff
  • Your own designated studio space alongside well-equipped workshops
  • Flexibility to negotiate modules to reflect your specialisms
  • Collaborative working with areas such as photography, film and journalism
  • Expand your technical skills to include digital fabric printing, laser cutting, wood, metal, ceramics, plaster and plastics
  • Access to the unique Betty Smithers Design Collection

On successful completion of study, we will issue the following award: BA (Hons) Fashion

Work placements

If you choose to complete one of our sandwich courses with a work placement between the second and final years of the course, our placement staff will work with you to identify a suitable location for your work placement. Please also note that you are responsible for any costs incurred in travelling to and from your work placement, and for any accommodation costs.

Course content

You’ll master the practical and technical skills used in fashion design, covering areas such as pattern cutting and computer aided design. You’ll also gain a solid understanding of design theory, exploring the history of fashion, fashion business and the wider cultural context of fashion.

Negotiated Studies modules will encourage you to further pursue your personal career ambitions in your chosen specialism.

Technical workshops including digital fabric printing, laser cutting, wood, metal, ceramics, plaster and plastics, will ensure your creative vision is not restricted.

Most excitingly, you’ll work on live industry projects for real companies – gaining work experience and boosting your portfolio.


This module map provides an indicative list of the modules that make up your course. Each module is worth a specified number of credits: you take a combination of compulsory and optional modules, enabling you to cover key subject knowledge while developing your own interest. You must take modules worth a total of 120 credits at each level of the course. The number of optional modules you can take depends on the number of compulsory modules at a given level, you may have more choice in later parts of the course. 

Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. You can always find the most up-to-date information about your modules and who is teaching them in our module catalogue. We aim to ensure that all optional modules run as scheduled. If for any reason an optional module cannot be run we will advise you as soon as possible and help you choose an alternative module.

Before you can register on some optional modules, you may be required to have undertaken prerequisite modules. Some module combinations may not be allowed.

Year 1

Semester 1
Module title
Fashion in Context Compulsory
Visualisation Compulsory
Technical Processes of Fashion Compulsory
Semester 2
Module title
Fashion Hot Topics Compulsory
History and Theory of Fashion Compulsory

Year 2

Semester 1
Module title
Fashion Industry Ready Compulsory
Fashion Business Compulsory
Pattern Cutting Compulsory
Semester 2
Module title
Fashion Negotiated Study Compulsory
Life After Staffs Compulsory

Year 3

Semester 1
Module title
Professional Fashion Practice Compulsory
Research, Analysis and Communication Assignment Compulsory
Underpinning your Fashion FMP Compulsory
Semester 2
Module title
Portfolio and Promotion Compulsory
Realising your Fashion FMP Compulsory

Teaching staff

You will be taught by an expert teaching team whose expertise and knowledge are closely matched to the content of the modules on the course. The team includes senior academics and professional practitioners with industry experience. Postgraduate research students who have undertaken teaching training may also contribute to the teaching of seminars under the supervision of the module leader. Our teaching is research-informed and 72% of our full-time staff are Fellows of the Higher Education Academy.