Protecting Privacy on Data Transmission over the Internet

This privacy policy explains how we will treat your personal information. By using our website you consent to the collection and use of your information in accordance with this policy. The processing of personal information is regulated in the UK by the Data Protection Act 1998. You have a right to ask for a copy of the information we hold on you and to have information corrected if it is inaccurate. Please contact our Information Protection and Security Manager for further information. There is a statutory fee of £10 payable upon request.

What information is collected?

  • Personal information given to us by you via on-line application form or requests for information will be used to provide you with information, goods or services you have requested such as prospectuses.
    The details you provide will not be used for marketing purposes unless you have been informed of this and have been given the opportunity to opt-out of having your details used for this purpose.
  • Logging into our website on your machine IP address is collected automatically by the server.
  • Sometimes we may ask you to provide some limited further personal information about yourself to enable you to participate in services such as our alumni register or an e-payment facility. This information may include your name, title, address, telephone number and email address and may be stored manually or electronically.
  • Some web pages involve placing small amounts of information on your device, for example, computer or mobile phone. These include small files known as cookies. They cannot be used to identify you personally. For more information, please see our cookie register (PDF, file size: 31.01KB) .
  • Student Data Protection Statement 2014/15 (PDF, file size: 180.09KB)
  • Student Data Protection Statement 2015/16 (PDF, file size: 89.2KB)
  • Student Data Protection Statement 2016/17 (PDF, file size: 240.97KB)  
  • The Privacy Statement for 2017/18 is currently subject to approval and will be published shortly
  • International Student Privacy Statement (PDF, file size: 73.86KB)

What do we do with the information?

  • Any personal information that you provide to us will only be used for the purpose at the point when we request it and may be passed to appropriate employees of the University for that purpose. We will not sell, license or trade your personal information to others. We do not provide your personal information to direct marketing companies or other such organisations unless we have explicitly asked your permission to do so.
  • We may use your personal information for our own marketing purposes as laid down in the University's registration under the Data Protection Act 1998.
  • Using the logging data we may analyse demographic and other information to help us improve the efficiency and effectiveness of our website. Any analysis will be used for statistical purposes only and will not be capable of identifying you as an individual user.

Prospective Student Data Capture

We would like to track your engagement with our service by entering your data into the Higher Education Access Tracker (HEAT -, a monitoring and evaluation service for UK universities. Use of this service will also allow us to evaluate the impact of our programmes through your HE choices after year 13.

All data will be kept securely by Staffordshire University and by HEAT (which is managed by the University of Kent) in accordance with the Data Protection Act 1998, and remain anonymous in any reports.  For research and monitoring purposes only, this data may also be shared with the Higher Education Funding Council for England (HEFCE), Department for Education, Higher Education Statistics Agency or the University and Colleges Admissions Service (UCAS) to help evaluate the effectiveness of this activity as part of the government policy to widen participation in higher education and to develop future policy. The project and its partners will not use individual student records in a way that would affect them individually. We will not release data to anyone who is unauthorised.  Information will be retained in accordance with our records retention policy.


Information Protection & Security Manager
Staffordshire University
Stoke on Trent
t: +44 (0)1782 294365