Brad Charlton-Wells, BrickLab Academy
Brad, who is currently studying BA (Hons) Visitor Attraction and Resort Management is also building his own creative business, BrickLab Academy, alongside his studies.
BrickLab Academy is a creative platform delivering hands-on LEGO® workshops, bespoke model design and community-led projects across the UK. The business combines creativity with strong operational planning, covering areas such as capacity management, staffing, pricing strategy, health and safety compliance, safeguarding and customer journey design.
Brad reflects on how his business has grown in parallel with his academic journey at the University of Staffordshire. He delivers workshops nationwide, collaborates with venues and community partners, and is developing opportunities for international expansion.