Business Management

Global Business Issues

How do global business issues shape the way organisations operate in an international environment?You will explore key global business issues and develop an understanding of how economic, cultural, political and environmental factors influence organisations operating across international markets. You will apply business concepts to real-world examples while building essential academic and employability skills to support your progression into higher-level business study.

Module code: BUSM30004

Business In Practice

What does business look like in practice, and how do real organisations make decisions?You will engage in hands-on business challenges that simulate real-world practice. You will work as an aspiring Business Manager to solve practical business problems, pitch ideas, and reflect on your learning while developing the professional skills needed for success in business and management study.

Module code: BUSM30003

Driving Business Performance

How can you measure and understand how well an organisation is performing? Discover how businesses measure success and make smarter decisions. This module shows you how to interpret data, track performance, and plan effectively without needing a finance background. You’ll explore KPIs, dashboards, and practical analytics, gaining skills to understand any organisation’s performance and make informed decisions.

Module code: BUSM30005

The Enterprise And Social Innovation Project

How can enterprise and social innovation ideas be developed to address real-world challenges?You will develop and present an enterprise or social innovation project that responds to a real-world problem. You will work collaboratively to generate ideas, plan solutions, and communicate your project effectively while building essential enterprise, teamwork and reflective skills to support your progression in business studies.

Module code: BUSM30006

Academic Agility, Digital Literacy And Entrepreneurial Thinking

How do academic skills turn into real business impact?In this module, you’ll explore how research, writing, digital media, and creative thinking are used in real-world business and entrepreneurial settings. Using examples from Staffordshire and Stoke-on-Trent, you’ll learn how to communicate business ideas effectively, analyse local market opportunities, and apply academic theories to develop innovative business concepts. You’ll also reflect on your own learning and professional development to support your progression through university and to your dream career! This module supports your progression towards a business-related career by strengthening your research, communication, and entrepreneurial skills.

Module code: BUSM40012

Foundations Of Business Management

This module introduces you to the core principles of business and management and how organisations operate in today’s dynamic environment. You will explore the role of managers, key management theories and how different business functions work together to support organisational success. Through real-world examples, collaborative activities and applied tasks, you will develop academic confidence, digital skills and professional awareness. The module provides a strong foundation for further study across business-related degrees and supports your early development as a confident, reflective and employable student.

Module code: BUSM40010

Accounting And Financial Literacy

Accounting and Financial Literacy is designed to help you confidently understand and use financial information in business contexts. You will learn how to read financial statements, interpret performance and communicate financial insights, developing essential skills for future managerial and professional roles.

Module code: BUSM40013

Markets, Consumers And Marketing Decision-Making

Why do businesses succeed in some markets but struggle in others?This module explores how markets, consumers and marketing decisions are connected. You will examine how economic conditions shape demand, how consumers make purchasing decisions, and how organisations use this insight to design products, set prices and manage customer experiences.By analysing real products and services, you will develop practical skills in understanding consumer behaviour, interpreting market information and communicating insight — essential foundations for further study and careers in business, marketing, tourism and events.

Module code: BUSM40011

Strategic Management And Digital Innovation

This module introduces students to the principles of strategic management and digital innovation, exploring how organisations formulate strategy, manage technology, and develop innovative products and services in dynamic and global business environments. Students will analyse strategic options, customer behaviour and innovation processes, applying theory and evidence to contemporary business challenges.

Module code: BUSM50035

New Venture Creation, Innovation And Storytelling

In this module, you will explore new venture creation within a business and management context, focusing on innovation, opportunity development and effective communication. You will work collaboratively to develop and pitch a viable business concept, applying analytical tools, market insight and entrepreneurial thinking to real-world challenges. Through practical workshops and applied learning, you will develop professional communication, teamwork, problem-solving and reflective skills that support employability and enterprise across a range of business careers.

Module code: BUSM50036

Organisational Behaviour And Data Driven Operations

In today’s fast moving business environment, sustainable competitive advantage requires a sophisticated synthesis of human capital insights and data-driven strategy. This module bridges the gap between psychological theory and commercial intelligence, positioning Organisational Behaviour as a critical driver of business performance. By treating data as the key in exploring how modern enterprises capture and leverage behavioural metrics to decode consumer preferences, optimise corporate communication, and mitigate risk.

Module code: BUSM50034

The Business Of Doing Good

What does it mean to build a brand that is truly global, ethical and sustainable?In this module, you will examine how international brands navigate cultural differences, sustainability expectations and responsible business challenges. You will examine real cases of global branding, apply ethical and sustainability frameworks to guide decision-making, and develop the skills to evaluate and improve responsible business practices. This module strengthens your global awareness, critical thinking and professional insight, preparing you for roles in marketing, brand management, CSR and international business.

Module code: BUSM50037

Applied Practitioner Research Project

This module provides you with the opportunity to design, deliver, and evaluate a practice-based project that enables meaningful knowledge exchange between the university and external organisations. Moving beyond traditional consultancy models, the module focuses on impact, professional identity, and applied research, enabling you to demonstrate how their disciplinary knowledge and skills can create value in real organisational contexts.

Module code: BUSM60036

Leading And Managing With A Social Conscience

In an era where change is inevitable for maintaining competitiveness and currency of practice, this module empowers you to bridge the gap between leadership theory and organisational transformation. You will move beyond simple management to explore the synergy between leadership and change, learning how to lead and manage change with confidence, integrity, impact and embedding social conscience.

Module code: BUSM60034

Contemporary Issues In Business

How do businesses respond to uncertainty, disruption, and global change? This module explores the contemporary issues shaping business today, from digital disruption and sustainability to global uncertainty and ethical leadership. You will develop the critical and strategic skills needed to analyse complex challenges and communicate professional recommendations relevant to your degree specialism.

Module code: BUSM60035

Academic Agility, Digital Literacy And Entrepreneurial Thinking

How do academic skills turn into real business impact?In this module, you’ll explore how research, writing, digital media, and creative thinking are used in real-world business and entrepreneurial settings. Using examples from Staffordshire and Stoke-on-Trent, you’ll learn how to communicate business ideas effectively, analyse local market opportunities, and apply academic theories to develop innovative business concepts. You’ll also reflect on your own learning and professional development to support your progression through university and to your dream career! This module supports your progression towards a business-related career by strengthening your research, communication, and entrepreneurial skills.

Module code: BUSM40012

Markets, Consumers And Marketing Decision-Making

Why do businesses succeed in some markets but struggle in others?This module explores how markets, consumers and marketing decisions are connected. You will examine how economic conditions shape demand, how consumers make purchasing decisions, and how organisations use this insight to design products, set prices and manage customer experiences.By analysing real products and services, you will develop practical skills in understanding consumer behaviour, interpreting market information and communicating insight — essential foundations for further study and careers in business, marketing, tourism and events.

Module code: BUSM40011

Foundations Of Business Management

This module introduces you to the core principles of business and management and how organisations operate in today’s dynamic environment. You will explore the role of managers, key management theories and how different business functions work together to support organisational success. Through real-world examples, collaborative activities and applied tasks, you will develop academic confidence, digital skills and professional awareness. The module provides a strong foundation for further study across business-related degrees and supports your early development as a confident, reflective and employable student.

Module code: BUSM40010

Accounting And Financial Literacy

Accounting and Financial Literacy is designed to help you confidently understand and use financial information in business contexts. You will learn how to read financial statements, interpret performance and communicate financial insights, developing essential skills for future managerial and professional roles.

Module code: BUSM40013

Strategic Management And Digital Innovation

This module introduces students to the principles of strategic management and digital innovation, exploring how organisations formulate strategy, manage technology, and develop innovative products and services in dynamic and global business environments. Students will analyse strategic options, customer behaviour and innovation processes, applying theory and evidence to contemporary business challenges.

Module code: BUSM50035

Organisational Behaviour And Data Driven Operations

In today’s fast moving business environment, sustainable competitive advantage requires a sophisticated synthesis of human capital insights and data-driven strategy. This module bridges the gap between psychological theory and commercial intelligence, positioning Organisational Behaviour as a critical driver of business performance. By treating data as the key in exploring how modern enterprises capture and leverage behavioural metrics to decode consumer preferences, optimise corporate communication, and mitigate risk.

Module code: BUSM50034

The Business Of Doing Good

What does it mean to build a brand that is truly global, ethical and sustainable?In this module, you will examine how international brands navigate cultural differences, sustainability expectations and responsible business challenges. You will examine real cases of global branding, apply ethical and sustainability frameworks to guide decision-making, and develop the skills to evaluate and improve responsible business practices. This module strengthens your global awareness, critical thinking and professional insight, preparing you for roles in marketing, brand management, CSR and international business.

Module code: BUSM50037

New Venture Creation, Innovation And Storytelling

In this module, you will explore new venture creation within a business and management context, focusing on innovation, opportunity development and effective communication. You will work collaboratively to develop and pitch a viable business concept, applying analytical tools, market insight and entrepreneurial thinking to real-world challenges. Through practical workshops and applied learning, you will develop professional communication, teamwork, problem-solving and reflective skills that support employability and enterprise across a range of business careers.

Module code: BUSM50036

Business Placement

Module code: MKTGP0043

Contemporary Issues In Business

How do businesses respond to uncertainty, disruption, and global change? This module explores the contemporary issues shaping business today, from digital disruption and sustainability to global uncertainty and ethical leadership. You will develop the critical and strategic skills needed to analyse complex challenges and communicate professional recommendations relevant to your degree specialism.

Module code: BUSM60035

Leading And Managing With A Social Conscience

In an era where change is inevitable for maintaining competitiveness and currency of practice, this module empowers you to bridge the gap between leadership theory and organisational transformation. You will move beyond simple management to explore the synergy between leadership and change, learning how to lead and manage change with confidence, integrity, impact and embedding social conscience.

Module code: BUSM60034

Applied Practitioner Research Project

This module provides you with the opportunity to design, deliver, and evaluate a practice-based project that enables meaningful knowledge exchange between the university and external organisations. Moving beyond traditional consultancy models, the module focuses on impact, professional identity, and applied research, enabling you to demonstrate how their disciplinary knowledge and skills can create value in real organisational contexts.

Module code: BUSM60036