Business, marketing and digital

Get the edge in your career or open the door to new opportunities through a master’s degree or professional programme at Staffordshire University Business School.

Our team of well qualified staff offer specialist knowledge and practical experience. As well as a rewarding experience, it’ll provide the foundation for a successful career.

Chartered courses

CIM Diploma / CIM Certificate in Professional Digital Marketing

Fully funded courses

Supported by the Staffordshire E-Skills & Entrepreneurship Gateway (SEGway) programmes, we offer a variety of continuous professional development courses and micro-credentials to individuals and SMEs alike, providing you meet the following criteria:

All applicants must be over 18

applicants must be either:
- be student or holder of an undergraduate degree and living in Staffordshire;
- OR work for a Staffordshire based SME (a business with 2-249 employees).

The SEGway courses are part funded by the European Social Fund.

Digital Transformation

This course is designed to develop the fundamental knowledge of Cloud, Infrastructure and App Development in Cloud Environments, Agile Practices and Continuous Delivery & the Internet of Things.

Introduction to Ethical Hacking

Ethical hacking is highly valuable for a business looking to secure and prevent security breaches. This course highlights the need for penetration testing and how it can help enterprises to identify the flaws within their own IT infrastructure.

Data Analytics

This course is designed to develop the fundamental knowledge of data analysis and how to use data to respond to changes and take advantage of new opportunities.

Artificial Intelligence Overview

In this 10-week course, learners will learn how to define and differentiate between Artificial Intelligence (AI) and Machine Learning (ML), the philosophies underpinning AI, and how to identify and use tools to build AI/ML modelling for real-world problem-solving.

Introduction to Python Programming

This course provides the fundamental knowledge and practical skills of the world's third most popular programming language: Python. A versatile and easy-to-use language, Python is in high demand and offers a future-proof skill for life.

Introduction to Consulting Skills for Work Experience

Consulting skills are a valuable tool in students’ and graduates’ work experience portfolios. Whether you go on to be an employee of a business, freelancer, or CEO of a registered business, the ability to provide new insights, elicit and gather information, solve problems, and come up with ideas is all invaluable in today's job market.

Business Building through Digital Simulations

You don't need to have a background in simulations or a strategy to succeed in this module. Join our 9-week course to equip yourself with all the knowledge and skills required to plan all basic activities and allocate relevant resources within an organisation.

Design Thinking for Digital Innovation

This CPD certified Design Thinking for Digital Innovation full-day course is designed to introduce learners to the 5-stage process, which aims to define problems and create and test new ideas in a customer-centric approach.

Digital and Technology Ventures

This 9-week course is designed for SME employees, students and graduates who are interested in starting a high-impact scalable start-up using digital or other technologies. This module is also relevant for people interested in launching new digital or technology innovations in their current organisations.

Digital Entrepreneurship Masterclass

Lockdowns and other recent social changes across the young populations demand a heavy shift toward the digital world. This exciting masterclass will expose you to the ever-changing business world and how you can participate in a significant way as an entrepreneur or an innovator utilising the latest digital technologies.

Entrepreneurial Marketing Masterclass

This CPD-certified masterclass will equip you with the marketing tools and skills needed to survive in this current fast-changing world. Whether you are a beginner, business owner or marketing professional looking to boost your skills, this entrepreneurial marketing masterclass is for you.

How to Start Up Your Own Business Masterclass

Would you like to discover first-hand how to build a business from scratch? This masterclass introduces learners to the essential tools and mindset required to succeed as an entrepreneur.

Innovation, Marketing and You

Participants of this short course will experience the life of an innovator. They will work within the secure environment of a university but will be encouraged to critically analyse the current markets to find new opportunities.

- Training and continuous professional development (CPD) courses