Strategic plan

Our strategic plan explains our vision of what we want to be and how we are making that vision a reality. The University of Staffordshire is a ‘catalyst for change’ – a force for social good that transforms the lives of people, who will transform our society and the places in which we live. We have a clear direction through our Strategic Plan - history has shown we work best as a University when we are ambitious, when we disrupt and innovate, when we work together on common priorities, and when we truly live our values.

Our values are to always be:

• ambitious and inspirational
• fair and inclusive
• curious and daring
• innovative and enterprising

We plan to achieve our goals by embedding our core strategies throughout all University activity and development: transforming places, transforming people, and transforming society.

Be the Catalyst for Change

 This isn’t a new mission – it has been in our DNA for over 100 years. We will be this catalyst for change – the beating heart of our University, in the centre of our communities and everything we do – through our four independent priorities:

• Next Generation Education
• Next Generation Experience
• Next Generation Engagement
• Next Generation Environment

These ‘Next Gen’ priorities will ensure we are different to what has come before, different from our competitors, leading the way in embracing technology and how we work and study.  

'Towards 2030 Strategy' video