The crest The owl perching on the pillar represents Athena, Goddess of Wisdom. The Stafford knot carved into the pillar is the traditional symbol of our home county: Staffordshire.
The shield The inverted ‘Y’ shape is a symbol of the historic institutions that have formed together to create Staffordshire University The open book represents knowledge, learning and education. The Stafford knot on the shield is the traditional symbol of our home county: Staffordshire. The swallows on either side of the shield represents the knowledge and students that Staffordshire University welcomes from all over the world.
The motto Sapere Aude literally translates as ‘dare to know’, representing our University value of being curious and daring.