Digital Marketing and AI Hub
Work alongside real businesses in a space built for digital innovation.
Each week, SMEs join us to network, collaborate and set live challenges for our marketing and business students. You’ll explore emerging trends, hear from guest speakers and apply AI tools in real-world contexts.
Business Simulations
Step into the decision-maker’s seat.
Through immersive simulations, you’ll run a company and take responsibility for strategy, finance, marketing, operations or HR. Test ideas. Respond to challenges. See the impact of your decisions in real time.
Playful Business Hub
This is where confidence grows. Through team challenges, business games and creative rituals, you’ll build trust, strategic thinking and collaboration skills. Create your own PLAYMOBIL Pro character as part of your leadership journey, or prototype ideas using 3D printing in our innovation zone.
It’s hands-on. It’s energetic. And it’s designed to help you find your voice.