First year:
You’ll explore how to target the right audience, generate marketing leads and use SEO techniques to build awareness. We’ll draw on live case studies as well. For your marketing assignment, you could be creating a YouTube video, showing your social media strategy for promoting a local attraction – complete with digital channel audits, personas and a content calendar.
You will also study five core law modules. These include contract and tort law, which are both aspects of civil law and cover legal agreements and civil liabilities. We also cover constitutional law – the rules and laws of the state.
And you will begin to develop your legal skills, including writing, referencing and research, which are crucial for any future legal career.
Second year:
You will learn about property law, EU law and the lawfulness of decisions taken by public bodies. We will also explore criminal law, including how the courts operate and key elements of criminal liability. You will develop your analytical and problem-solving skills by looking at complex case scenarios.
On the marketing side, you’ll look at models of consumer behaviour to understand their values, personality, lifestyles and decision-making when buying a product or service.
Third year:
We offer a wide range of optional modules. You could be investigating ethical issues faced by modern marketers and their impact on corporate reputation. Or you could focus on innovative change management.
In law, modules cover areas such as human rights, cyber law and AI, alternative dispute resolution, employment law, and family law. You can learn mooting in our digitally enabled mock courtrooms, where you’ll present a point of law and argue your case in front of a judge.
If you volunteer with our Legal Advice Service, you’ll offer free advice to the public under supervision. We also offer street law, where you could be doing presentations for school students or community groups on useful legal topics.