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Get a grip on the digital marketplace with our Digital Marketing Management MSc. This course will enable you to deal with digital marketing strategies and stay one step ahead in a fast-growing industry.
Climb the career ladder in the field of digital marketing, one of the fastest growing industries of the 21st century. With Staffordshire University, you will deal with modern world issues and the solutions offered up by contemporary digital marketing strategies. Through expert guidance, you will gain both technical and critical evaluation skills, and the ability to apply the most up-to-date digital techniques using new and emerging software.
This postgraduate course will offer you the opportunity to keep up-to-date with the capabilities of modern internet banners, paid ads, SEO techniques and digital analytics, also, you’ll cover the rising importance of social media campaigning within organisations.
Inspired by the thinking of the Institute of Direct and Digital Marketing (IDM) and Charted Institute of Marketing (CIM) we’ve designed a curriculum with a strong professional and practical ethos. Meaning we can focus on your employability and continued professional development.
On successful completion of study, we will issue the following award: MSc Digital Marketing Management
You can study full-time over one year or part-time over three years. During part-time study each semesters teaching will be spread over a 12-month period.
You can find your own relevant placement for the Work Based Project module, but if you need a helping hand we have fantastic connections in the industry, including:
The flexible nature of this course will allow you the opportunity to explore specific aspects of digital marketing. In your first semester you will study four modules based around an advanced knowledge of the foundations of digital marketing: Scanning the Digital Environment, Strategic Marketing Communications and Media Management, Global Digital Consumer Behaviour and Experience, and Management Control and Internal Audit.
After this you will tackle the content side of digital marketing and be given the knowledge to create a global digital marketing strategy. This will be taught in two modules: Content Curation and Development, and Global Strategic Digital Marketing Management. You will also take a Work Based Project Preparation module to set you up you for your final semester
There's more, you'll end your course with the Co-creation with Brand Communities and Masters Work Based Project modules. The project module will provide you with the opportunity to focus on an live issue that is relevant to your workplace or placement. This will culminate in you leaving with experience, as well as knowledge, to help forward your career.
Student Craig talks about his experience so far on the MSc Digital Marketing Management course.
The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.
This module explores a multitude of theories and approaches to organisational change. Going all the way back to the original work of Kurt Lewin, it facilitates a critical understanding of this crucial aspect of organisational life, management and leadership.
Module code: HRMG70057
Module code: MKTG70316
Module code: MKTG70302
In this hands-on module you will learn how to use digital marketing tools and techniques including: registering domain names and hosting websites, learning the basics of building a website, search engine optimisation (SEO), E-commerce, paid online advertising, social media marketing campaigns, and video marketing. You will gain the internationally recognised Google Digital Garage Certificate.
Module code: MKTG70350
An exciting opportunity to act as consultants to a real-life start-up business. This module will challenge you to synthesise your understanding of entrepreneurship theories and empirical research and the knowledge you will have gained from previous studies, other modules on the MBA programme and your previous work experience to develop a business plan which a local enterprise will use to guide them on their start-up journey.
Module code: ENTP70083
Module code: MKTG70297
Module code: MKTG70299
A review of the neoclassical theory of the firm. Team Production, agency theory, transaction costs and property rights, corporate governance. These theoretical approaches will be elaborated and developed in close conjunction with applied economic studies, for example, in "make or buy" strategies, contract compliance, contract incompleteness, etc.
Module code: ECON70104
Module code: MKTG70300
Module code: STRA70177
Module code: MKTG70303
Module code: MKTG70304
Module code: ORGB70395
You will usually have achieved a 2:2 in a marketing, digital or business related subject with evidence of successful attainment of marketing modules. Alternatively you may have professional qualifications and/or experience, please enquire.
Staffordshire University is offering virtual internships to help students gain vital work experience despite lockdown restrictions
For equivalent entry requirements in your home country, please see the information on our country pages.
Check our entry and English language requirements for your country
Business is not all about rushing around, mindfulness and thinking time is important to innovation. Use our Think Tank to come up with the next big thing – designed for entrepreneurs of the future.
A space dedicated to you. The room has all the tech you need to work in groups on assignments, project plan and talk through your ideas.
A cleverly designed room to allow you to work together in teams, communication is key in business and this space allows you to practice team dynamics in a safe space.
Home to dedicated business facilities including conference rooms and 'collaboratories' perfect for creative get-togethers.
Serving Starbucks coffee, our brand new business lounge is the perfect space for hot desking and networking.
After completing the Digital Marketing Management MSc you will be equipped to take on a variety of marketing management and leadership positions including:
Eager for more knowledge? Upon completion, you’ll be ideally placed for further academic study at PhD level.
Student Olivia discusses her experience so far on the MSc Digital Marketing Management course.
Wednesday 25 November 2020
Take a virtual tour of our campus and facilities, find out more about the courses you're interested in and connect with our lecturers and current students.
We know that everyone learns differently. So not only do we use traditional ways of teaching like lectures, we also use problem-based learning to help you apply your skills.
For this course, you'll:
Our teaching is supported through our Virtual Learning Environment called Blackboard. This means you can access a range of materials to support your lectures wherever you are.
We’ll also assign you a supervisor to support you throughout your research project.
There are two types of assessments: practice (also called formative) or formal (also called summative).
Practice assessments do not count towards your final mark. These are your chance to test your understanding – and learn how to improve for the real thing.
You’ll have formal assessments at the end of each module. These could include essays, exams, or portfolios.
Your course tutors will provide lots of support. But you can also take advantage of our Academic Skills team, who can help you with:
If you have additional needs like dyslexia or a sensory impairment, then our AccessAbility Services are here to help make sure nothing stands in your way.
We know that it’s important for you to be able to gauge your progress. So, your tutor will give you feedback on any practice assessments you do.
We usually give you feedback on formal assessments within 20 working days, but the format will vary for each module.
Student Lewis discusses his experience so far on the MSc Digital Marketing Management course.
Your study time will include scheduled classes, independent learning and assessments. It will vary depending on your module choices.
As well as timetabled sessions, we know it’s important for you to discover things on your own terms. This could involve:
We’ve invested in state-of-the-art facilities to help you make the most of your private study time. Whether you need a library, a computer, or a lab, you’ll find it at Staffordshire University.
For the course starting on 14 September 2020 the tuition fees are:
If you would like to know more about the fees listed and what this means to you then please get in touch with our Enquiries Team.
If you've previously completed a Staffordshire University undergraduate degree (excluding HND and foundation degrees) you may be entitled to a discount of up to 25% off your course fees for any subsequent postgraduate taught course (terms apply, see the alumni discount page for details). If you have any questions about how this relates to you, please contact firstname.lastname@example.org.
Accommodation and living costs are not included in our fees.
For more information on accommodation and living costs, please see: Accommodation
Providing you are studying towards a full Masters qualification you may be able to apply for a postgraduate loan of up to £11,222 to help with tuition fees, maintenance and other associated costs. Student loans are available for many of our postgraduate degrees and are provided by the Student Loans Company (SLC). The loan can cover a wide range of postgraduate study options; part-time, full-time and distance learning.
For more information and how to apply visit masters loan.
This comprehensive degree based on theory, research and real-time evidence-based practice was stated to be constantly evolving to keep up with the current trends of likes such as SEM, Brand Equity in the Social age and other trends that affect our daily roles working in the field of marketing. As an individual who was looking to improve my understanding of the current trends and tools to improve my career progression, I am highly satisfied of the structure of this course. This is due to both the high level of support and education provided.
I would highly recommend this degree if you wish to strengthen your position in the industry. This degree has far more to offer than I could have ever comprehended, I have learnt so much already and I am looking forward to learning more, through attending classes and my upcoming work-based project. I am extremely satisfied with level of professionalism and how well-defined the course has turned out to be. Even at master’s level the amount of support for students is amazing, I am looking forward to further learning and improving my skills in digital marketing.
If you are offered a place at Staffordshire University, your offer will be subject to our rules, regulations and enrolment conditions, which may vary from time to time.
Students of Staffordshire University enter into a contract with us and are bound by these rules and regulations, which are subject to change. For more information, please see: University Policies and Regulations.
19/09/2020 11:53:44 / Digital Marketing Management / Full-time / 23.0 / 29.0 / SSTK-11497 / Direct link
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