Digital Marketing Management

Study options



Key facts

Stoke-on-Trent campus
Study option:
13 Months
Start date:
25 September 2023

Research Excellence Framework 2021

100% of our business and management research impact is recognised as “very considerable” or “outstanding”

Make connections

Study under experienced staff with active business links

17th in the country for research impact

In business and management (Research Excellence Framework 2021)

Get a grip on the digital marketplace with our Digital Marketing Management MSc. This course will enable you to deal with digital marketing strategies and stay one step ahead in a fast-growing industry.

Climb the career ladder in the field of digital marketing, one of the fastest growing industries of the 21st century. With Staffordshire University, you will deal with modern world issues and the solutions offered up by contemporary digital marketing strategies. Through expert guidance, you will gain both technical and critical evaluation skills, and the ability to apply the most up-to-date digital techniques using new and emerging software.

This postgraduate course will offer you the opportunity to keep up-to-date with the capabilities of modern internet banners, paid ads, SEO techniques and digital analytics, also, you’ll cover the rising importance of social media campaigning within organisations.

Inspired by the thinking of the Institute of Direct and Digital Marketing (IDM) and Charted Institute of Marketing (CIM) we’ve designed a curriculum with a strong professional and practical ethos. Meaning we can focus on your employability and continued professional development.

On successful completion of study, we will issue the following award: MSc Digital Marketing Management

Part-time study

You can study full-time over one year or part-time over three years. During part-time study each semester's teaching will be spread over a 12-month period.

You can find your own relevant placement for the Work Based Project module, but if you need a helping hand we have fantastic connections in the industry, including:

  • Moddershall Oaks Spa
  • Titanic Brewery
  • Lucideon
  • National Health Service (NHS)

Course content

The flexible nature of this course will allow you the opportunity to explore specific aspects of digital marketing. In your first semester you will study four modules based around an advanced knowledge of the foundations of digital marketing: Scanning the Digital Environment, Strategic Marketing Communications and Media Management, Global Digital Consumer Behaviour and Experience, and Management Control and Internal Audit.

After this you will tackle the content side of digital marketing and be given the knowledge to create a global digital marketing strategy. This will be taught in two modules: Content Curation and Development, and Global Strategic Digital Marketing Management. You will also take a Work Based Project Preparation module to set you up you for your final semester

There's more, you'll end your course with the Co-creation with Brand Communities and Masters Work Based Project modules. The project module will provide you with the opportunity to focus on an live issue that is relevant to your workplace or placement. This will culminate in you leaving with experience, as well as knowledge, to help forward your career.

MSc Digital Marketing Management - Craig Holdcroft

MSc Digital Marketing Management - Craig Holdcroft


Student Craig talks about his experience so far on the MSc Digital Marketing Management course.

Sorry, this video requires the use of functional cookies which you have not consented to use. Change your cookie settings or watch the video on the provider's website


The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.

Entry requirements

You will usually have achieved a 2:2 in a marketing, digital or business related subject with evidence of successful attainment of marketing modules.  Alternatively you may have professional qualifications and/or experience, please enquire.

MSc Digital Marketing Management - Olivia Bethell

MSc Digital Marketing Management - Olivia Bethell


Student Olivia discusses her experience so far on the MSc Digital Marketing Management course.

Sorry, this video requires the use of functional cookies which you have not consented to use. Change your cookie settings or watch the video on the provider's website

For equivalent entry requirements in your home country, please see the information on our country pages.

Choose your country

Check our entry and English language requirements for your country.



Think Tank

Business is not all about rushing around, mindfulness and thinking time is important to innovation.  Use our Think Tank to come up with the next big thing – designed for entrepreneurs of the future.

Transition Room

A space dedicated to you. The room has all the tech you need to work in groups on assignments, project plan and talk through your ideas.


A cleverly designed room to allow you to work together in teams, communication is key in business and this space allows you to practice team dynamics in a safe space.


After completing the Digital Marketing Management MSc you will be equipped to take on a variety of marketing management and leadership positions including:

  • Digital Marketing Manager
  • Senior Marketing Executive
  • Campaign Manager
  • SEO Executive
  • PPC Executive
  • Social Media Manager
  • Brand Manager

Eager for more knowledge? Upon completion, you’ll be ideally placed for further academic study at PhD level. 

All students have access to Career Connect, our dedicated careers team.

MSc Digital Marketing Management - Lewis Copeland

MSc Digital Marketing Management - Lewis Copeland


Student Lewis discusses his experience so far on the MSc Digital Marketing Management course.

Sorry, this video requires the use of functional cookies which you have not consented to use. Change your cookie settings or watch the video on the provider's website

Teaching and assessment


We know that everyone learns differently. So not only do we use traditional ways of teaching like lectures, we also use problem-based learning to help you apply your skills.

For this course, you'll:

  • Work with others on group work
  • Delve deeper into subject areas in workshops
  • Be expected to study independently
  • Participate in industry and trade visits

Our teaching is supported through our Virtual Learning Environment called Blackboard. This means you can access a range of materials to support your lectures wherever you are.

We’ll also assign you a supervisor to support you throughout your research project.


There are two types of assessments: practice (also called formative) or formal (also called summative).

Practice assessments do not count towards your final mark. These are your chance to test your understanding – and learn how to improve for the real thing.

You’ll have formal assessments at the end of each module. These could include essays, exams, or portfolios.

Learning support

Your course tutors will provide lots of support. But you can also take advantage of our Academic Skills team, who can help you with:

  • Study skills (including reading, note-taking and presentation skills)
  • Written English (including punctuation, grammar)
  • Academic writing (including how to reference)
  • Research skills
  • Critical thinking
  • Revision, assessment and exam skills (including time management)

Additional support

If you have additional needs like dyslexia or a sensory impairment, then our Student Inclusion Services are here to help make sure nothing stands in your way.


We know that it’s important for you to be able to gauge your progress. So, your tutor will give you feedback on any practice assessments you do.

We usually give you feedback on formal assessments within 20 working days, but the format will vary for each module.

Professor Jon Fairburn talks about the impact of his research

Professor Jon Fairburn talks about the impact of his research


Professor Jon Fairburn, Professor of Sustainable Development, talks about the real-world impact and benefits of his research.

Sorry, this video requires the use of functional cookies which you have not consented to use. Change your cookie settings or watch the video on the provider's website

Your study time will include scheduled classes, independent learning and assessments. It will vary depending on your module choices.

Independent learning

As well as timetabled sessions, we know it’s important for you to discover things on your own terms. This could involve:

  • Creating live content for digital platforms
  • Working on projects, alone or in a group
  • Researching in the library
  • Preparing coursework
  • Reading journals, articles and books

We’ve invested in state-of-the-art facilities to help you make the most of your private study time. Whether you need a library, a computer, or a lab, you’ll find it at Staffordshire University.


Paul Dobson

Senior Lecturer

Senior Lecturer for over ten years, specialising in digital and strategic marketing. This includes Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), inbound and outbound Marketing, social media and influencer marketing.

Paul's profile

Dr Joe Hazzam


Joe is a lecturer in Digital Marketing in the School of Justice, Security and Sustainability. His research interests are international and digital marketing, particularly in the development of cross-cultural, digital and social media marketing.

Joe's profile

Professor Jon Fairburn


Professor Jon Fairburn is active in teaching, research, bid writing and public engagement. He has incorporated credited work experience into geography and tourism degrees as well as the MSc Digital Marketing Management.

Jon's profile

Vicky Roberts

Senior Lecturer

Vicky's background was originally banking and finance, where she worked in numerous roles throughout the UK, including corporate finance, securities, mortgage lending and international trade. Her interests have grown and developed over the yea…

Vicky's profile

Dr Muddasar Khwaja

Senior Lecturer

Dr. Muddasar is an academic with diverse corporate and teaching experience. His research interests include digital marketing and tourism marketing. He teaches undergraduate and postgraduate programmes and supervises postgraduate research students.

Muddasar's profile


For the course starting on 25 September 2023 the tuition fees are:

Tuition fees for MSc-Full-time
Study option UK / Channel Islands International
Full-time £8,490 per course £16,750 per course

If you would like to know more about the fees listed and what this means to you then please get in touch with our Enquiries Team.

Alumni discount

If you've previously completed a Staffordshire University undergraduate degree (excluding HND and foundation degrees) you may be entitled to a discount of up to 25% off your course fees for any subsequent postgraduate taught course (terms apply, see the alumni discount page for details). If you have any questions about how this relates to you, please contact

Business and Management REF 2021 Results


Business and Management research has been highly rated by peers and stakeholders in the HE sector.
Not included in tuition fees
Not included in the fees:

Any optional study trips

Travel to and from any work placements

Accommodation and living costs
Accommodation and living costs

Accommodation and living costs are not included in our fees. 

For more information on accommodation and living costs, please see: Accommodation

Sources of financial support

Providing you are studying towards a full Masters qualification you may be able to apply for a postgraduate loan of up to £11,570 to help with tuition fees, maintenance and other associated costs. Student loans are available for many of our postgraduate degrees and are provided by the Student Loans Company (SLC). The loan can cover a wide range of postgraduate study options; part-time, full-time and distance learning. 

For more information and how to apply visit masters loan.

Our students

I am highly satisfied of the structure of this course.

I’ve found the personal tutoring meeting as an invaluable part of the course. I’ve had the chance to discuss my future in academia with my course leader who has been able to give me like high-level understanding and practical advice on how to achieve my goals. Therefore, as an individual who was looking to improve my understanding of the current trends and tools to improve my career progression, I am highly satisfied of the structure of this course. This is due to both the high level of support and education provided. 

Eerik Beeton

Digital Marketing Management MSc Graduate

I would highly recommend this degree if you wish to strengthen your position in the industry.

I would highly recommend this degree if you wish to strengthen your position in the industry. This degree has far more to offer than I could have ever comprehended, I have learnt so much already and I am looking forward to learning more, through attending classes and my upcoming work-based project. I am extremely satisfied with level of professionalism and how well-defined the course has turned out to be. Even at master’s level the amount of support for students is amazing, I am looking forward to further learning and improving my skills in digital marketing.

Sohnia Butt

Digital Marketing Management MSc

The MSc in Digital Marketing is a fantastic course.

The MSc in Digital Marketing is a fantastic course. It provides you theoretical and practical knowledge of understanding and implementing digital marketing tools and techniques.The lectures are highly skilled and have first-hand experience in what they taught us, and the assessments will keep you up on your feet, but you will enjoy doing them.

Hirune Upeksha Rajaguru Senadipathige

Digital Marketing Management MSc


Location Award Study option Start date Apply Link
Stoke-on-Trent campus MSc Full-time 25 September 2023 Apply now

Rules and regulations

If you are offered a place at Staffordshire University, your offer will be subject to our rules, regulations and enrolment conditions, which may vary from time to time.

Students of Staffordshire University enter into a contract with us and are bound by these rules and regulations, which are subject to change. For more information, please see: University Policies and Regulations

UK University

StudentCrowd University Awards 2022

for Job Prospects

StudentCrowd University Awards 2022

for Student Satisfaction

Complete University Guide 2022

for Social Inclusion

The Times and The Sunday Times Good University Guide 2023

for Course Content

StudentCrowd University Awards 2022

of Research Impact is ‘Outstanding’ or ‘Very Considerable’

Research Excellence Framework 2021