Digital Marketing Management

Study options

Award

MSc

Key facts

Location:
Stoke-on-Trent campus
Study option:
Full-time
Duration:
13 Months
Start date:
20 September 2021

Live marketing projects

Work with relevant and contemporary live practices

Make connections

Study under experienced staff with active business links

Industry-relevant

Our curriculum is contemporary and up-to-date

Get a grip on the digital marketplace with our Digital Marketing Management MSc. This course will enable you to deal with digital marketing strategies and stay one step ahead in a fast-growing industry.

Climb the career ladder in the field of digital marketing, one of the fastest growing industries of the 21st century. With Staffordshire University, you will deal with modern world issues and the solutions offered up by contemporary digital marketing strategies. Through expert guidance, you will gain both technical and critical evaluation skills, and the ability to apply the most up-to-date digital techniques using new and emerging software.

This postgraduate course will offer you the opportunity to keep up-to-date with the capabilities of modern internet banners, paid ads, SEO techniques and digital analytics, also, you’ll cover the rising importance of social media campaigning within organisations.

Inspired by the thinking of the Institute of Direct and Digital Marketing (IDM) and Charted Institute of Marketing (CIM) we’ve designed a curriculum with a strong professional and practical ethos. Meaning we can focus on your employability and continued professional development.

On successful completion of study, we will issue the following award: MSc Digital Marketing Management

Part-time study

You can study full-time over one year or part-time over three years. During part-time study each semesters teaching will be spread over a 12-month period.

You can find your own relevant placement for the Work Based Project module, but if you need a helping hand we have fantastic connections in the industry, including:

  • Moddershall Oaks Spa
  • Titanic Brewery
  • Lucideon
  • National Health Service (NHS)

Course content

The flexible nature of this course will allow you the opportunity to explore specific aspects of digital marketing. In your first semester you will study four modules based around an advanced knowledge of the foundations of digital marketing: Scanning the Digital Environment, Strategic Marketing Communications and Media Management, Global Digital Consumer Behaviour and Experience, and Management Control and Internal Audit.

After this you will tackle the content side of digital marketing and be given the knowledge to create a global digital marketing strategy. This will be taught in two modules: Content Curation and Development, and Global Strategic Digital Marketing Management. You will also take a Work Based Project Preparation module to set you up you for your final semester

There's more, you'll end your course with the Co-creation with Brand Communities and Masters Work Based Project modules. The project module will provide you with the opportunity to focus on an live issue that is relevant to your workplace or placement. This will culminate in you leaving with experience, as well as knowledge, to help forward your career.

MSc Digital Marketing Management - Craig Holdcroft

MSc Digital Marketing Management - Craig Holdcroft

Video

Student Craig talks about his experience so far on the MSc Digital Marketing Management course.

Modules

The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.

Year 1 compulsory modules
Year 1 compulsory modules
Co-Creation With Brand Communities 15 credits
Content Curation And Development 15 credits
Digital Consumer Behaviour And Experience 15 credits
Global Strategic Digital Marketing Management 30 credits
Strategic Marketing Communications And Media Management 15 credits
The Digital Toolkit 15 credits
The Management Of A Digital Marketing Project 15 credits
Work Based Digital Project 45 credits
Show 5 optional modules

Entry requirements

You will usually have achieved a 2:2 in a marketing, digital or business related subject with evidence of successful attainment of marketing modules.  Alternatively you may have professional qualifications and/or experience, please enquire.

MSc Digital Marketing Management - Olivia Bethell

MSc Digital Marketing Management - Olivia Bethell

Video

Student Olivia discusses her experience so far on the MSc Digital Marketing Management course.

Facilities

Think Tank

Business is not all about rushing around, mindfulness and thinking time is important to innovation.  Use our Think Tank to come up with the next big thing – designed for entrepreneurs of the future.

Transition Room

A space dedicated to you. The room has all the tech you need to work in groups on assignments, project plan and talk through your ideas.

Collaboratory

A cleverly designed room to allow you to work together in teams, communication is key in business and this space allows you to practice team dynamics in a safe space.

Business Lounge

Serving Starbucks coffee, our brand new business lounge is the perfect space for hot desking and networking.

Careers

After completing the Digital Marketing Management MSc you will be equipped to take on a variety of marketing management and leadership positions including:

  • Digital Marketing Manager
  • Senior Marketing Executive
  • Campaign Manager
  • SEO Executive
  • PPC Executive
  • Social Media Manager
  • Brand Manager

Eager for more knowledge? Upon completion, you’ll be ideally placed for further academic study at PhD level. 

MSc Digital Marketing Management - Lewis Copeland

MSc Digital Marketing Management - Lewis Copeland

Video

Student Lewis discusses his experience so far on the MSc Digital Marketing Management course.

Teaching and assessment

Teaching

We know that everyone learns differently. So not only do we use traditional ways of teaching like lectures, we also use problem-based learning to help you apply your skills.

For this course, you'll:

  • Work with others on group work
  • Delve deeper into subject areas in workshops
  • Be expected to study independently
  • Participate in industry and trade visits

Our teaching is supported through our Virtual Learning Environment called Blackboard. This means you can access a range of materials to support your lectures wherever you are.

We’ll also assign you a supervisor to support you throughout your research project.

Assessment

There are two types of assessments: practice (also called formative) or formal (also called summative).

Practice assessments do not count towards your final mark. These are your chance to test your understanding – and learn how to improve for the real thing.

You’ll have formal assessments at the end of each module. These could include essays, exams, or portfolios.

Learning support

Your course tutors will provide lots of support. But you can also take advantage of our Academic Skills team, who can help you with:

  • Study skills (including reading, note-taking and presentation skills)
  • Written English (including punctuation, grammar)
  • Academic writing (including how to reference)
  • Research skills
  • Critical thinking
  • Revision, assessment and exam skills (including time management)

Additional support

If you have additional needs like dyslexia or a sensory impairment, then our Student Inclusion Services are here to help make sure nothing stands in your way.

Feedback

We know that it’s important for you to be able to gauge your progress. So, your tutor will give you feedback on any practice assessments you do.

We usually give you feedback on formal assessments within 20 working days, but the format will vary for each module.

Your study time will include scheduled classes, independent learning and assessments. It will vary depending on your module choices.

Independent learning

As well as timetabled sessions, we know it’s important for you to discover things on your own terms. This could involve:

  • Creating live content for digital platforms
  • Working on projects, alone or in a group
  • Researching in the library
  • Preparing coursework
  • Reading journals, articles and books

We’ve invested in state-of-the-art facilities to help you make the most of your private study time. Whether you need a library, a computer, or a lab, you’ll find it at Staffordshire University.

Staff

Vicky Roberts

Senior Lecturer

Vicky's background was originally banking and finance, where she worked in numerous roles throughout the UK, including corporate finance, securities, mortgage lending and international trade. Her interests have grown and developed over the yea…

Vicky's profile

Professor Jon Fairburn

Professor

Professor Jon Fairburn is active in teaching, research, bid writing and public engagement. He has incorporated credited work experience into geography and tourism degrees as well as the MSc Digital Marketing Management.

Jon's profile

Paul Dobson

Senior Lecturer

Senior Lecturer for over ten years, specialising in digital and strategic marketing. This includes Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), inbound and outbound Marketing, social media and influencer marketing.

Paul's profile

Fees

For the course starting on 20 September 2021 the tuition fees are:

Tuition fees for MSc-Full-time
Study option UK / Channel Islands
Full-time To be confirmed

If you would like to know more about the fees listed and what this means to you then please get in touch with our Enquiries Team.

Alumni discount

If you've previously completed a Staffordshire University undergraduate degree (excluding HND and foundation degrees) you may be entitled to a discount of up to 25% off your course fees for any subsequent postgraduate taught course (terms apply, see the alumni discount page for details). If you have any questions about how this relates to you, please contact feesandbursaries@staffs.ac.uk.

Not included in tuition fees
Not included in the fees:

Any optional study trips

Travel to and from any work placements

Accommodation and living costs
Accommodation and living costs

Accommodation and living costs are not included in our fees. 

For more information on accommodation and living costs, please see: Accommodation

Sources of financial support

Providing you are studying towards a full Masters qualification you may be able to apply for a postgraduate loan of up to £11,222 to help with tuition fees, maintenance and other associated costs. Student loans are available for many of our postgraduate degrees and are provided by the Student Loans Company (SLC). The loan can cover a wide range of postgraduate study options; part-time, full-time and distance learning. 

For more information and how to apply visit masters loan.

Our students

This comprehensive degree based on theory, research and real-time evidence-based practice was stated to be constantly evolving to keep up with the current trends of likes such as SEM, Brand Equity in the Social age and other trends that affect our daily roles working in the field of marketing.  As an individual who was looking to improve my understanding of the current trends and tools to improve my career progression, I am highly satisfied of the structure of this course. This is due to both the high level of support and education provided.

Eerik Beeton

MSc Digital Marketing Management

I would highly recommend this degree if you wish to strengthen your position in the industry. This degree has far more to offer than I could have ever comprehended, I have learnt so much already and I am looking forward to learning more, through attending classes and my upcoming work-based project. I am extremely satisfied with level of professionalism and how well-defined the course has turned out to be. Even at master’s level the amount of support for students is amazing, I am looking forward to further learning and improving my skills in digital marketing.

Sohnia Butt

MSc Digital Marketing Management

Apply

Location Award Study option Start date Apply Link
Stoke-on-Trent campus MSc Full-time 20 September 2021 Apply now

Rules and regulations

If you are offered a place at Staffordshire University, your offer will be subject to our rules, regulations and enrolment conditions, which may vary from time to time.

Students of Staffordshire University enter into a contract with us and are bound by these rules and regulations, which are subject to change. For more information, please see: University Policies and Regulations.

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Top 250 Young University

Times Higher Education Young University Rankings 2020

Top 15 for Teaching Quality

The Times and The Sunday Times Good University Guide 2021

Top 15 for Social Inclusion

The Times and The Sunday Times Good University Guide 2021

Midlands University of the Year

Midlands Business Awards 2020