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Paul Dobson

  • Job title: Senior Lecturer
  • Department: Staffordshire Business School

Background

Senior Lecturer and Consultant at Staffordshire University Business School for over seven years, specialising in digital and strategic marketing. This includes Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), Growth Hacking, Inbound and Outbound Marketing, and social media marketing.

While at Staffordshire University he has also been a key member in setting up the Marketing for Marketers Group, the MSc in Digital Marketing Management and the Doctorate in Business Administration (DBA). He has also been the Regional Chair of the Chartered Institute of Marketers (CIM).

Paul is successful in supporting businesses in Digital Marketing; examples include: taking a hotel/restaurant from page three of Google to the top of the first page for key search terms, enabling a restaurant to be fully booked mid-week, receiving a 600% return on investment (ROI) for paid advertising, and substantially increasing a charity's online donations.

Prior to lecturing, Paul was a Founder and CEO of Aim for Excellence, Ltd, a team of consultants that specialised in growth and turn-around for commercial, government and non-profit organisations in various countries. This includes leading lean/business process re-engineering (BPR) projects for international logistics companies, training 1000s in performance management, project management to PRINCE2 standards, process management, BPR, and European Foundation for Quality Management (EFQM) assessments, etc. This also included working with major consultancies in the UK, France, Germany and the USA. He is a PRINCE2 Project Management Practitioner.

Paul is a Trustee of The Mitchell Arts Centre, Approach Staffordshire, GingerBread Centre and supports the local charities 6 Towns Radio (6TR) and North Staffs TV.

Publications

Presented papers at Association of Business Schools (ABS) and Higher Education Academy (HEA) conferences on using technology to improve education and learning.

Presented paper at the 9th Manchester Metropolitan University Postgraduate Research (PGR) Conference on Social Enterprise Marketing.

Co-author of Contemporary Issues in Marketing: Principles and Practice (2019).