Craig Holdcroft

Lecturer In Business

Digital, Tech, Innovation & Business

Craig, alumni of Staffordshire University finished his MSc in Digital Marketing Management in 2020. Since then has had an interest in both academia and all areas of marketing. His most recent focus has been to develop business pathways in PPC and digital journeys, predominantly for SMEs which span the UK and Europe. This was achieved by opening his own digital marketing agency, offering both digital services and consultancy to small businesses. Alongside this, he holds memberships in both the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM). From industry to education Previous job roles Craig has held include the Head of Guerrilla Marketing (Foodhub), Senior Digital Marketing Manager for a restaurant franchise and External Sales Management / Key account management within the industry of electrical wholesaling. Furthermore, he has worked alongside internationally recognised brands Jacuzzi and Teuco as a service engineer and client liaison. Craig has an interest in digital disruptive products. These include technologies in augmented reality and virtual reality. During his time in the industry, he investigated how AR technologies could enhance the customer journey. Craig is teaching the MSc Digital Marketing Management and the Digital Business and Innovation and Project Management for the CMDA apprenticeship degrees respectively this year. 

Professional memberships and activities


Academic qualifications

MSc Digital Marketing Management

B.A (Hons) Business Management 


Digital Marketing, Business Consultancy and customer experience (CX)

Research interests

Digital customer behaviour.

Enterprise and commercial interests

Craig currently supports a selection of small businesses locally with digital strategy and online activities.


Deputy course leader in Business management - MOD Deputy course leader - CIM Deputy Course leader in Digital Marketing Management (Postgraduate)

in the UK for Quality Education

Sustainable Development Goal 4, Times Higher Education Impact Rankings 2023

for Career Prospects

Whatuni Student Choice Awards 2023

for Facilities

Whatuni Student Choice Awards 2023

for Social Inclusion

The Times and The Sunday Times Good University Guide 2023

of Research Impact is ‘Outstanding’ or ‘Very Considerable’

Research Excellence Framework 2021

of Research is “Internationally Excellent” or “World Leading”

Research Excellence Framework 2021

Four Star Rating

QS Star Ratings 2021