Dr Joe Hazzam

• Fellow AdvanceHE (FHEA) , Fellowship reference PR268842
• Certified Management & Business Educator
• Certified Chartered Manager, Chartered Management Institute

• PhD – International marketing capabilities in the digital age: the role of social media technologies and firm cultural intelligence, The British University in Dubai, UAE
• MBA in Business Marketing, American University of Technology, Lebanon
• PgCHPE, Staffordshire University, UK 
• BSc in Biochemistry, The Lebanese University, Lebanon

• Data analysis using SPSS and AMOS statistical packages
• Structural equation modelling and multi-group moderation analysis
• Search engine marketing including search engine optimisation and pay per click search and display google campaigns
• Social media campaigns including Facebook business manager and LinkedIn.
• Email campaigns using Mailchimp and constant contact.
• Website optimisation using WordPress content management system.
• Fuzzy qualitative comparative analysis (FsQCA)

• Digital and social media marketing capabilities
• Digital Marketing analytics 
• Social media marketing and customer engagement
• Student online engagement
• Website analytics 

• Designed and delivered more than 20 Social Media Strategy Masterclasses to more than 350 SMEs in Stoke-on-Trent & Staffordshire
• Designed and delivered the Digital Marketing Professional course supporting 38 entrepreneurs and marketing practitioners to develop and execute digital marketing strategies including SEO, PPC search and display campaigns, social media and email campaigns.
• Co-organise and invite industry leaders to the employer forums providing internship opportunities and career advice to the students.
• Develop and organise entrepreneurship and innovation competition for high school students in collaboration with industry leaders and entrepreneurs.

Undergraduate

• Marketing and Digital Communications
• Social Media and Content Planning
• Social Media Strategy
• Marketing in the Business Environment 
• Marketing Research

Postgraduate

• Management of a Digital Marketing Project
• Contemporary Digital Marketing Strategy
• Digital Marketing Analytics
• Quantitative Research Methods 

Ibrahim, B., Hazzam, J., Qalati, S.A. and Attia, A. (2025) ‘From perceived creativity and visual appeal to positive emotions: Instagram's Impact on Fast-Food Brand Evangelism’, International Journal of Hospitality Management . https://doi.org/10.1016/j.ijhm.2025.104140

Ibrahim, B., Hazzam, J., Ali Qalati, S., Aljarah, A. and Dobson, P. (2024) ‘Building a tribe on Instagram: How User-generated and Firm-created Content can drive brand evangelism and fidelity’, Journal of Marketing Communications, pp. 1-20. https://doi.org/10.1080/13527266.2024.2338788

Hazzam, J., Wilkins, S., Southall, C., & Ibrahim, B. (2024). The influence of LinkedIn group community on postgraduate student experience, satisfaction and grades. Computers & Education, 105052. https://doi.org/10.1016/j.compedu.2024.105052

Hazzam, J., Wilkins, S., Singh, B., & Ibrahim, B. (2024). The drivers and outcomes of postgraduate students' adoption and use of LinkedIn learning. Innovations in education and teaching international, https://doi.org/10.1080/14703297.2024.2346549 

Butt, M. M., Wilkins, S., Hazzam, J., & Marder, B. (2024). Rollover service contracts: The influences of perceived value, convenience, confusion and switching costs on consumer satisfaction and service loyalty, Journal of Strategic Marketing, https://doi.org/10.1080/0965254X.2024.2319831 

Wilkins, S., Ireland, J.J., Hazzam, J. and Megicks, P. (2024). Service contract type and consumer choice behavior: the contributory roles of perceived value, brand reputation and consumer incentives, Marketing Intelligence & Planning, https://doi.org/10.1108/MIP-01-2023-0028 

Ibrahim, B., Hazzam, J., Ali Qalati, S., Aljarah, A., & Dobson, P. (2024). Building a tribe on Instagram: User-generated and Firm-created Content can drive brand evangelism and fidelity. Journal of Marketing Communications, 1–20. https://doi.org/10.1080/13527266.2024.2338788 

Alkaabi, S., Hazzam, J., Wilkins, S., & Dan, S. (2024). The Influences of Ambidexterity, New Public Management and Innovation on the Public Service Quality of Government Organizations. Public Performance & Management Review, 1-28. https://doi.org/10.1080/15309576.2024.2367130 

Shaheen, R., Aljarah, A., Ibrahim, B., Hazzam, J., & Ghasemi, M. (2024). Make it real, make it useful! The impact of AR social experience on brand positivity and information sharing. British Food Journal. https://doi.org/10.1108/BFJ-12-2023-1118

Wilkins S., Hazzam J., Ireland J. & Kana R. (2023) International branch campuses: the influences of country of origin and campus environment on students’ institution choices and satisfaction, Journal of Higher Education Policy and Management, https://doi.org/10.1080/1360080X.2023.2272231

Hazzam J. & Wilkins S. (2023). The influences of lecturer charismatic leadership and technology use on student online engagement, learning performance, and satisfaction, Computers & Education, https://doi.org/10.1016/j.compedu.2023.104809

Ibrahim, B., Aljarah, A., Hazzam, J., Elrehail, H., & Qalati, S. A. (2023). Investigating the Impact of Social Media Marketing on Intention to Follow Advice: The Mediating Role of Active Participation and Benevolence Trust. FIIB Business Review. https://doi.org/10.1177/23197145221147991

Wilkins, S., Butt, M. M., Hazzam, J., & Marder, B. (2023). Collaborative learning in online breakout rooms: the effects of learner attributes on purposeful interpersonal interaction and perceived learning. International Journal of Educational Management. https://doi.org/10.1108/IJEM-10-2022-0412

Hazzam, J., Wilkins, S., & Strong, C. (2022).The impact of social media technologies on organization cultural intelligence and new product development in international markets. Cross Cultural & Strategic Management, https://doi.org/10.1108/CCSM-03-2022-0046

Wilkins, S., Hazzam, J., & Ireland, J. (2022).Servicescape in transnational higher education: the effects of campus design, physical environment and facilities on student experience and satisfaction. Journal of Marketing for Higher education, https://doi.org/10.1080/08841241.2022.2139792

Hazzam, J. (2021). The moderating role of age on social media marketing activities and customer brand engagement on Instagram social network. Young Consumers, https://doi.org/10.1108/YC-03-2021-1296

Hazzam, J., & Wilkins, S. (2021). International marketing capabilities development: the role of firm cultural intelligence and social media technologies. Journal of Marketing Theory and Practice, DOI:10.1080/10696679.2021.1946409

Wilkins, S., Hazzam, J., & Megicks, P. (2021).Consumers’ propensity for rollover service contracts: the influences of perceived value, convenience and trust on service loyalty. Journal of Strategic Marketing, 1-16, DOI:10.1080/0965254X.2021.1946127

Wilkins, S., Hazzam, J., & Lean, J. (2021). Doctoral publishing as professional development for an academic career in higher education. The International Journal of Management Education, 19(1), DOI: 10.1016/j.ijme.2021.100459

Sajwani, Z.S., Hazzam, J., Lahrech, A. & Alnuaimi, M. (2021).A strategy tripod perspective on merger effectiveness in the higher education industry: the mediating role of future foresight. International Journal of Educational Management, 35(5), 925-942. https://doi.org/10.1108/IJEM-11-2020-0525

Hazzam, J., & Lahrech A. (2018).Health Care Professionals’ Social Media Behavior and the Underlying Factors of Social Media Adoption and Use: Quantitative Study. Journal of Medical Internet Research, 20(11). DOI: 10.2196/12035.