Emeritus Professor

Digital, Tech, Innovation & Business

I am active in teaching, research, bid writing and public engagement. I have extensive experience of creating work experience opportunities for students with businesses, charities and other organisations.

I have incorporated credited work experience into geography and tourism degrees as well as the MSc Digital Marketing Management.

I have carried out research for many UK government agencies including the Environment Agency, Health and Safety Executive, Scottish Natural Heritage, Scottish Environmental Protection Agency, Medical Research Council. Internationally I have worked on or lead several EU projects as well as work for the World Health Organisation.

During the COIVD crisis I have led several projects to support businesses with remote learning (sponsored by DBEIS).



  • 2017 Senior HEA Fellowship PR128478
  • 2017 and 2018 Best Twitter Performance (Business School category) for @BusinessStaffs Edurank Awards
  • 2016 Excellence in Learning and Teaching Team Award – Stone Food and Drink Festival (Celebrating Staff Success)
  • 2015 Excellence in Innovation and Enterprise Team Award for Global Entrepreneurship ‘All Nighter’ Team – (Celebrating Staff Success)
  • 2015 – Vice Chancellor’s Outstanding Individual Contribution Award (Celebrating Staff Success)
  • 2012 Farmers on Film project Awarded the Bronze Medal for Creative Cultural Project – Podium Awards for Further and Higher Education for the 2012 Olympic Games. Here’s the film channel if you want to see some of them 

Professional memberships and activities

Advisory Board for CICS Ltd (2013 to 2016) now known as Lucideon

Chair of Stoke Public Health Advisory Group (2010-2013)

Board Member of Directors for Groundwork Stoke on Trent (2003 to 2010)

Academic qualifications

PhD – Social inequalities in exposure to environmental conditions: evidence from the UK and applications within Europe.

MSc Information Technology (Geographic Information Systems), Keele University

BSc Geography, Coventry Polytechnic


Environmental justice, indices of multiple deprivation, big data, Geographic Information Systems (GIS), innovation policy, economic regeneration, tourism, ERASMUS, small business support.

Extensive experience of leading large team projects including for EU funded projects.

EU Report Asap to help SMEs with their sustainability reporting (2017-2019)

EU Silver Workers – encouraging the over 50s with enterprise and to get back into the workforce. Funded under EU Strategic Partnerships. Staffs Uni lead for this project working with Hazel Squire. (2015 – 2018)

EU Sustainable Managers in the Tourism Sector (SMARTOUR) (2015-2017). I was the overall lead for this project. A free online tool is one of the main outputs of the project -

EU GPRIX Good practices in innovation support measures for SMES (GPRIX) 2010-2012. This assessed a set of regional innovation support measures with a focus on traditional manufacturing sectors. There are a huge amount of reports on the site including detailed descriptions of methodology and programmes examined, useful for anyone academic interested in innovation. Just click the report tab when you enter the site 

Research interests

Environmental justice, environmental inequalities, health.

See areas of expertise above for large ongoing projects.

World Health Organisation
I have been collaborating with the World Health Organisation since 2009. This includes presenting research, leading workshops, chairing meetings and the production of reports.

WHO (2019) Environmental health inequalities resource package. A tool for understanding and reducing inequalities in environmental risk.

Latest paper (open access) Social Inequalities in Exposure to Ambient Air Pollution: A Systematic Review in the WHO European Region

WHO (2019) Environmental Health Inequalities in Europe: Second Assessment Report

A blog illustrating all of the recent work from WHO on Environmental health Inequalities is available here.

Enterprise and commercial interests

2020 Survive and Thrive – a series of 10 webinars (plus 1 to 1 help) delivered with Entrepreneurs in Residence to support business. Micro/small/medium. Project lead.

2020 Leading to Grow – supporting small and medium businesses funder DBEIS. Project lead.

2020 – ongoing – Small Business Leadership Programme – a free 10 week programme (funded by DBEIS) – local project lead. Overall lead Small Business Charter.

I have been one of the organisers for Global Entrepreneurship Week at the University over the last 6 years (this happens every November).

Linking students to work experience and other employability activity example include Totally Locally Burslem (marketing of independent businesses), social media and digital marketing for various organisations.

Staff and students have been supporting the Stone Food Festival with both delivery (inc. social media) and research on the festival for the last few years. This includes a visitor survey every year (ca 500-600) which is also used to inform the sponsor’s brochure.


Event Management
MSc Digital Marketing Management (work placements)

I tend to also do guest lectures on the main Business Management modules.


You can access all my publications on our repository here

You can see my Google Scholar profile here including citations

My Researchgate profile is here

My ORCID – ID is

in the UK for Quality Education

Sustainable Development Goal 4, Times Higher Education Impact Rankings 2023

for Career Prospects

Whatuni Student Choice Awards 2023

for Facilities

Whatuni Student Choice Awards 2023

for Social Inclusion

The Times and The Sunday Times Good University Guide 2023

of Research Impact is ‘Outstanding’ or ‘Very Considerable’

Research Excellence Framework 2021

of Research is “Internationally Excellent” or “World Leading”

Research Excellence Framework 2021

Four Star Rating

QS Star Ratings 2021