Professor Jon Fairburn


Staffordshire Business School

I am active in teaching, research, bid writing and public engagement. I have extensive experience of creating work experience opportunities for students with businesses, charities and other organisations. I have incorporated credited work experience into geography and tourism degrees as well as the MSc Digital Marketing Management. I have carried out research for many UK government agencies including the Environment Agency, Health and Safety Executive, Scottish Natural Heritage, Scottish Environmental Protection Agency, Medical Research Council. Internationally I have worked on or lead several EU projects as well as work for the World Health Organisation.


  • 2017 Senior HEA Fellowship PR128478
  • 2017 Best Twitter Performance (Business School category) for @BusinessStaffs Edurank Awards
  • 2016 Excellence in Learning and Teaching Team Award – Stone Food and Drink Festival (Celebrating Staff Success)
  • 2015 Excellence in Innovation and Enterprise Team Award for Global Entrepreneurship ‘All Nighter’ Team – (Celebrating Staff Success)
  • 2015 – Vice Chancellor’s Outstanding Individual Contribution Award (Celebrating Staff Success)
  • 2012 Farmers on Film project Awarded the Bronze Medal for Creative Cultural Project – Podium Awards for Further and Higher Education for the 2012 Olympic Games. Here’s the film channel if you want to see some of them

Professional memberships and activities

My linked in profile is here I tweet on @BusinessStaffs and @tourismsu. I blog on the Business School blog and on the Professoriate blog

Advisory Board for CICS Ltd (2013 to 2016) now known as Lucideon

Chair of Stoke Public Health Advisory Group (2010-2013)

Board Member of Directors for Groundwork Stoke on Trent (2003 to 2010)

Academic qualifications

MSc Information Technology (Geographic Information Systems), Keele University

BSc Geography, Coventry Polytechnic


Environmental justice, indices of multiple deprivation, big data, Geographic Information Systems (GIS), innovation policy, economic regeneration, tourism, ERASMUS.

Extensive experience of leading large team projects including for EU funded projects.

EU Report Asap to help SMEs with their sustainability reporting (2017-2019) This is being lead by Dr Souad Moufty and on facebook

EU Silver Workers – encouraging the over 50s with enterprise and to get back into the workforce. Funded under EU Strategic Partnerships. Staffs Uni lead for this project working with Hazel Squire. (2015 – 2018) @silver_workers

EU Sustainable Managers in the Tourism Sector (SMARTOUR) (2015-2017). I was the overall lead for this project. A free online tool is one of the main outputs of the project - Funded under EU Strategic Partnerships. On fb

EU SEE Green – energy issues and senior citizens (2011-2013) Funded under EU Grundtvig. Staffs Uni lead for this project working with Neil Packer. The website is no longer up but the film channel is here. The films were produced by L4 Film students at Staffordshire University in conjunction with a range of local organisations and shown at the Stoke Your Fires Film Festival with local partners.

EU GPRIX Good practices in innovation support measures for SMES (GPRIX) 2010-2012. This assessed a set of regional innovation support measures with a focus on traditional manufacturing sectors. There are a huge amount of reports on the site including detailed descriptions of methodology and programmes examined, useful for anyone academic interested in innovation. Just click the report tab when you enter the site

EU Renewable Energy Transfer Systems (RETS) 2010-2012. The main objective of RETS was to improve the knowledge and competencies of local and regional policymakers in renewable energies in order to facilitate the deployment of renewable energy policies. I was the lead for Staffs Uni Funded under INTERREG

Davey R, Cochrane T, Fairburn J & English D (2006 -2009) Social ecological mapping of physical activity behaviours and health outcomes in deprived inner-city communities. Medical Research Council.

Research interests

Environmental justice, environmental inequalities, health.

See areas of expertise above for large ongoing projects.

World Health Organisation

I have been collaborating with the World Health Organisation since 2009. This includes presenting research , leading workshops, chairing meetings and the production of reports. WHO (2009) Environment and health risks: the influence and effects of social inequalities

As a result of that work I was invited to attend the Fifth Ministerial Conference on Environment and Health at Parma in 2010 and also to present at a side event “Environment and health inequalities: European experiences of shaping policies for better lives”

WHO (2011) Towards environmental health inequality reporting

WHO (2012) Environmental health inequalities in Europe Assessment report

2018 update this work is still ongoing and there should be some more outputs in 2018 and 2019.

Enterprise and commercial interests

I have worked with many businesses from micros to very large.

I have been one of the organisers for Global Entrepreneurship Week at the University over the last 6 years (this happens every November).

Hosted an ERASMUS week Nov 2017 on the theme ‘Enterprise, Entrepreneurship and Employability’ with guests from across Europe

Hosted an EU Transversal Study Tour (Nov 2013) “Developing student entrepreneurship and employability” 1 week with 12 guest from across Europe.

Linking students to work experience and other employability activity example s include Totally Locally Burslem (marketing of independent businesses), social media and digital marketing for various organisations.

Staff and students have been supporting the Stone Food Festival with both delivery (inc. social media) and research on the festival for the last few years. This includes a visitor survey every year (ca 500-600) which is also used to inform the sponsor’s brochure.


IL6 Tourism Management Project L6 Event Management MSc Digital Marketing Management I tend to also do guest lectures on the main Business Management modules


You can access all my publications on our repository here

You can see my Google Scholar profile here including citations

My Researchgate profile is here

My ORCID – ID is this

Top 250 Young University

Times Higher Education Young University Rankings 2020

Top 15 for Teaching Quality

The Times and The Sunday Times Good University Guide 2021

Top 15 for Social Inclusion

The Times and The Sunday Times Good University Guide 2021

Midlands University of the Year

Midlands Business Awards 2020