A background in Training and Assessing in Digital Marketing and Digital Media. Have worked on several Digital Marketing projects, consulting in strategic decisions for SME’s, building links with businesses who I have stayed connected to, encouraging workplace opportunities for students.
Professional memberships and activities
Member and Tutor of the Chartered Institute of Marketing (CIM)
Member of the Academy of Marketing
Member of the Association of Internet Researchers
MSc Digital Marketing Management (2019)
TAQA Assessor in Occupational Competency (2016)
BA (Hons) Events Management (2013)
Digital Marketing Strategy and the impact on business operations, the evolution of marketing metrics and how they inform personalisation and techniques in preparing for the workplace post education.
Currently studying for a Postgraduate Certificate in Higher Professional Education (PgCHPE), researching teaching techniques for HE and exploring research methods. I am interested in the impact of commercialisation on consumer lifestyles and behaviours and how this informs marketing strategy.
Enterprise and commercial interests
Leading a Digital Marketing Strategy project with the Mitchell Arts Centre, Stoke-on-Trent as an industry associate.
Marketing Metrics, Strategic Digital Marketing, Work Placements