Course content
For this course, you’ll complete four core modules (six core if you have selected a pathway) that builds your leadership profile, boosts your knowledge of risk management and entrepreneurial techniques, and develops your understanding of global strategies.
You’ll also complete two optional modules that are relevant to your career goals. For example, you might work with a local enterprise to create a business plan to build your leadership skills and test your entrepreneurship qualities. Or you might practice your management skills in a financial management situation.
We’ll also put your ability to cope under pressure to the test in a final project. You’ll pick a subject that demonstrates your skills and prepare a 15,000 word dissertation on the topic. This piece of work can be further developed into a doctorate if you want to take it further and we offer the DBA route as well as the PhD.
For this course, you’ll complete four core modules (six core if you have selected a pathway) that builds your leadership profile, boosts your knowledge of risk management and entrepreneurial techniques, and develops your understanding of global strategies.
You’ll also complete two optional modules that are relevant to your career goals. For example, you might work with a local enterprise to create a business plan to build your leadership skills and test your entrepreneurship qualities. Or you might practice your management skills in a financial management situation.
We’ll also put your ability to cope under pressure to the test in a final project. You’ll pick a subject that demonstrates your skills and prepare a 15,000 word dissertation on the topic. This piece of work can be further developed into a doctorate if you want to take it further and we offer the DBA route as well as the PhD.
For this course, you’ll complete four core modules (six core if you have selected a pathway) that builds your leadership profile, boosts your knowledge of risk management and entrepreneurial techniques, and develops your understanding of global strategies.
You’ll also complete two optional modules that are relevant to your career goals. For example, you might work with a local enterprise to create a business plan to build your leadership skills and test your entrepreneurship qualities. Or you might practice your management skills in a financial management situation.
We’ll also put your ability to cope under pressure to the test in a final project. You’ll pick a subject that demonstrates your skills and prepare a 15,000 word dissertation on the topic. This piece of work can be further developed into a doctorate if you want to take it further and we offer the DBA route as well as the PhD.
For this course, you’ll complete four core modules (six core if you have selected a pathway) that builds your leadership profile, boosts your knowledge of risk management and entrepreneurial techniques, and develops your understanding of global strategies.
You’ll also complete two optional modules that are relevant to your career goals. For example, you might work with a local enterprise to create a business plan to build your leadership skills and test your entrepreneurship qualities. Or you might practice your management skills in a financial management situation.
We’ll also put your ability to cope under pressure to the test in a final project. You’ll pick a subject that demonstrates your skills and prepare a 15,000 word dissertation on the topic. This piece of work can be further developed into a doctorate if you want to take it further and we offer the DBA route as well as the PhD.
Professional body accreditation
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the MBA Marketing Pathway only [CIM accreditation]
Professional body accreditation
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the MBA Marketing Pathway only [CIM accreditation]
Professional body accreditation
Professional body accreditation
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the MBA Marketing Pathway only [CIM accreditation]
Modules
Important note about pathways
Optional pathways are only available to students enrolling on the September intake of MBA Business Administration. For students beginning the course in May, only the standard route is available.
Modules explained
The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.
Human Resource Management
Risk Management For Sustainable Business
An innovative module that covers the core principles of risk and uncertainty in a business context. These concepts are applied to the main ways to manage risk such as insurance and hedging within financial markets. The aim of the module is to provide clear strategies for decision-makers to deal with risk and uncertainty despite a rapidly changing and unpredictable external environment
Module code: BUSM70022
Cross-Cultural Management And Leadership
This module focuses on how HRM and management strategies can be used effectively to improve organisational performance. The module examines approaches to cross-cultural management and leadership and critically evaluates the strategies used.
Module code: HRMG70081
Strategic Sport Placement
Step Into the Sport Industry: Where Your Career Begins!Ready to turn your passion for sport into real world impact? This placement module gives you the opportunity to gain hands on experience with a professional sport, exercise or health related organisation, from elite clubs and governing bodies to community development programmes and commercial ventures. You will dive into the heart of the industry, applying your academic learning to practical challenges and gaining the kind of insight you cannot get from a textbook. Whether you are on the field, behind the scenes, or leading from the front, you will develop critical skills, reflect on your progress, and shape a clear path toward your future career. By the end of this module, you will not just understand how the sport industry works- you will know where you fit in.
Module code: SPOR70964
Strategy For Value Creation
This module is focused on Strategic Management and involves understanding how organisations strategise both in a local and international context followed by the implementation and practice of strategy towards value creation and sustained competitive advantage
Module code: BUSM70023
Innovation And Entrepreneurship
Entrepreneurship and innovation are activities of utmost importance for firms and economies. This module will explore the role of entrepreneurship and innovation and how they occur within firms and economies. Additionally, the module will critically and practically appraise the developments in entrepreneurship and innovation studies and explore entrepreneurship and innovation in practice.
Module code: BUSM70021
Dissertation
The MBA dissertation represents an opportunity for all MBA students to select a suitable topic and demonstrate the full suite of all five management and leadership competencies derived from the programme. Topics will be wide-ranging drawing on different aspects of the business but all aiming to address a specific business challenge or problem. Following a Dissertation proposal presentation and allocation of a Dissertation supervisor, the assessment requires a 15,000-word Dissertation submission. A final viva completes this element of the MBA study
Module code: BUSM70020
Fintech And Data Analytics
This module provides you with a core foundational understanding of financial technology applications. The theory behind how these systems work will be applied to real examples, allowing you as an entrepreneur to create your own specialised applications. You will examine the nature of FinTech in the current industry context, exploring contemporary market developments and evaluating the challenges and opportunities presented.
Module code: ACCT70320
Corporate Finance And Investment
This module will start with an introduction to the subject which will cover corporate goals, shareholder wealth maximisation and the agency theory. Implicitly, we will discuss financing frictions that differentiate the functioning of perfect capital markets with imperfect capital markets. Three major decision areas: Investments: Where should a firm invest its (scarce) resources? - project analysis; - security analysis. Financing: How should the firm raise (additional) resources? - equity/debt/hybrids, - long/short term Dividends: What should the firm do with excess resources? - reinvest in business - distribute as dividends/return on capital Topics covered over the course of the module include sources of finance, cost of capital and capital structure, advanced investment appraisal techniques and applications, portfolio Theory and capital markets.
Module code: ACCT70318
Managerial Economics
Economics for Managers will explore key economic concepts and how they can be utilised for the purpose of business decision making. The module will focus on the application of economic theory in business context, utilising variety of innovative teaching methods and contemporary case studies.
Module code: BUSM70024
Digital Marketing For Sme's
In this hands-on module you will learn how to use digital marketing tools and techniques including the latest techniques for local/national/international SEO, driving sales from email marketing and paid online advertising. This includes using contemporary digital marketing tools such as SEMrush, Ubersuggest, Google Analytics, Search Console, Tag Manager and Data Studio.
Module code: MKTG70358
Personal And Organisational Effectiveness
This module focuses on promoting effective and ethical behaviours to champion better work and develop business acumen. You will understand theories and concepts that underpin this and which are essential for promoting inclusiveness and influencing others through fair and transparent behaviours. Through core skillsets such as perception, critical thinking, communication and teamwork, this module will promote understanding of how actions and inclusive behaviour impact on ethics and the organisation.
Module code: HRMG70083
Marketing Innovations
This module will focus on a visionary approach and embed innovation to help organisation deal with the challenges of a fast-moving marketplace. The module will focus on the marketing management of innovative new products within the context of small entrepreneurial firms and large established global companies where students will explore the challenges faced by marketers, entrepreneurs, and consultants in bringing an innovative product to the market as the pace of change continues to increase and the threat of disruption becomes the new normal. The module will also examine the drivers of market adoption and evaluate marketing strategies for successful launch of innovative new products and/or services. It will also provide students with an understanding of customer psychology and its impact on the adoption and diffusion of innovation. The module will help students to appreciate the potential of creative marketing ideas and thinking, demonstrating how these can lead to competitive advantage in the global business arena.
Module code: MKTG70354
Global Digital Marketing Decisions
Global markets result in rapidly changing customers needs, driven by cultural norms and an accelerating pace of technological change. In this module you will address these challenges and how they impact on the digital marketing decisions facing marketers today.
Module code: MKTG70356
Resourcing And Talent Management
This module will identify how HRM practices around recruitment, selection and performance management can be developed to enable the organisation to be more strategic in its approach to managing its highest performing employees.
Module code: HRMG70084
Advanced Employment Law
This module focuses on the major principles that underpin employment law, the defences which are available to employers and the remedies that claimants seek when they bring their cases to court. It examines the more common issues relating to employment law which arise in organisations with a view to preparing a defence or helping to settle claims ahead of a hearing. Integral to this is the legal system, the main sources of law and the evolution of contemporary employment regulation in the UK. As part of this module you will take part in a mock Employment Tribunal, based around a case of possible unfair dismissal.
Module code: HRMG70079
Financial Analysis In A Global Context
This module commences with an introduction to the subject including concepts and a discussion of relevant applications. This leads onto an overview of a contemporary financial reporting and analysis framework in a global context (including the international accounting standard) and aspects of the international regulatory system. Students will also study income and asset value measurement systems and underlying systems of preparing consolidated financial statements (comprehensive income, Statement of financial position, changes in equity and cash flows). Contemporary issues such as sustainability and the need for environment and social reporting will enhance the students ability to relate their learning to the global context.
Module code: ACCT70319
Ai Digital Marketing
The AI in Digital Marketing module explores the transformative impact of Artificial Intelligence on modern marketing strategies, equipping students with the skills to integrate AI-driven tools into digital campaigns, branding, and content creation. Through a hands-on, project-based approach, students will experiment with AI-powered platforms to develop brand identities, build websites, and create personalised marketing strategies. The module covers key areas such as AI-generated content, predictive analytics, automation in customer engagement, and AI-driven SEO, providing both theoretical insights and practical applications. Students will critically assess the ethical implications of AI in marketing, including bias, transparency, and data privacy. By engaging with cutting-edge AI tools, they will develop innovative approaches to digital marketing, preparing them to leverage AI for competitive advantage in the evolving digital landscape.
Module code: MKTG73374
Sustainable Global Supply Chain Management
This module aims to take a strategic view of Supply Chain Management and its role in supporting and driving sustainability in achieving competitive advantage. You will be able to develop in-depth understanding and knowledge of the Supply Chain structures and processes within the context of sustainability, technological and digital innovation (such as the role of AI in managing quality, costs and delivery of complex supply chain structures. Critical areas such as optimising and managing effective distribution channels, developing the purchasing function to establish a competitive procurement strategy, managing supplier relationships and reverse supply chain management, risk management will be incorporated to assess implications of Corporate Social Responsibility (CSR) in global supply chain management.
Module code: OPSM70031
Learning And Development In Practice
This module provides an overarching view of learning and development for those predominantly in general people practice. You will focus on the role of the learning function within organisations of all types and assess the impact of learning provision within organisations and how it is influenced by a variety of internal and external factors.
Module code: HRMG70082
Project Management In Practice
The necessity to effectively manage the development of new products and services is regarded by many as an organisations lifeblood. This module concentrates on the process, management techniques and tools that are used throughout a projects life cycle to ensure effective and appropriate decision making.
Module code: STRA70191
Management Control And Internal Audit
This module commences with an introduction to control systems within an organisational context with reference to motivation, contingency planning and ethics. Organisation resources, strategy and financial investment are discussed and applied to a case study within an overarching project. The details of the project will be brought together using appropriate project management software. You will study a range of key performance indicators including that of quality and the associated quality assurance systems. Finally the role of the auditor and audit systems will be addressed and the relationship between the auditor and levels of senior management and internal auditors is explored.
Module code: ACCT70321
Strategic Reward Management
The module focuses on the role of strategic reward in attracting, motivating and retaining people at work in order to direct the actions and behaviours of individuals, teams and the organisation towards the achievement of organisational goals. Different financial and non-financial benefits will be applicable depending on the organisational context, but these must always be fair and equitable. The module contains the elements required to design, introduce, manage and evaluate effective and fair reward strategies and how the associated policies and practices link and impact on other people practices.
Module code: HRMG70087
Contemporary Digital Marketing Strategy
With a broad focus, this module is designed to allow you the scope to focus on the existing digital marketing framework and to explore new approaches to digital strategic planning. Additionally, you will consider the role of the digital consumer and how potential changes in consumer behaviour may impact an organisations approach to digital marketing planning.
Module code: MKTG70357
Modules
The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.
Strategy For Value Creation
This module is focused on Strategic Management and involves understanding how organisations strategise both in a local and international context followed by the implementation and practice of strategy towards value creation and sustained competitive advantage
Module code: BUSM70023
Financial Analysis In A Global Context
This module commences with an introduction to the subject including concepts and a discussion of relevant applications. This leads onto an overview of a contemporary financial reporting and analysis framework in a global context (including the international accounting standard) and aspects of the international regulatory system. Students will also study income and asset value measurement systems and underlying systems of preparing consolidated financial statements (comprehensive income, Statement of financial position, changes in equity and cash flows). Contemporary issues such as sustainability and the need for environment and social reporting will enhance the students ability to relate their learning to the global context.
Module code: ACCT70319
Fintech And Data Analytics
This module provides you with a core foundational understanding of financial technology applications. The theory behind how these systems work will be applied to real examples, allowing you as an entrepreneur to create your own specialised applications. You will examine the nature of FinTech in the current industry context, exploring contemporary market developments and evaluating the challenges and opportunities presented.
Module code: ACCT70320
Resourcing And Talent Management
This module will identify how HRM practices around recruitment, selection and performance management can be developed to enable the organisation to be more strategic in its approach to managing its highest performing employees.
Module code: HRMG70084
Risk Management For Sustainable Business
An innovative module that covers the core principles of risk and uncertainty in a business context. These concepts are applied to the main ways to manage risk such as insurance and hedging within financial markets. The aim of the module is to provide clear strategies for decision-makers to deal with risk and uncertainty despite a rapidly changing and unpredictable external environment
Module code: BUSM70022
Cross-Cultural Management And Leadership
This module focuses on how HRM and management strategies can be used effectively to improve organisational performance. The module examines approaches to cross-cultural management and leadership and critically evaluates the strategies used.
Module code: HRMG70081
Strategic Employment Relations
Are you ready to reinforce your HR credentials and embrace the challenge of gaining some specialist expertise in managing employment relations? Then the Strategic Employment Relations module will offer you the opportunity to develop your knowledge and skills in this area. You will learn how the right employment relations strategy lies at the heart of organizational success in a contemporary, dynamic economic and political context, while also mitigating risk. By exploring the nature of the employment relationship, you will come to appreciate the competing perspectives of managers, trade unions and employees, and thus evaluate various policies and practices, anticipate their outcomes, and promote effective practice. As you explore the various topic areas you will be encouraged to reflect on the implications for your own workplace and develop the knowledge and skills to enhance your contribution as a people management professional.
Module code: HRMG70085
Management Control And Internal Audit
This module commences with an introduction to control systems within an organisational context with reference to motivation, contingency planning and ethics. Organisation resources, strategy and financial investment are discussed and applied to a case study within an overarching project. The details of the project will be brought together using appropriate project management software. You will study a range of key performance indicators including that of quality and the associated quality assurance systems. Finally the role of the auditor and audit systems will be addressed and the relationship between the auditor and levels of senior management and internal auditors is explored.
Module code: ACCT70321
Contemporary Digital Marketing Strategy
With a broad focus, this module is designed to allow you the scope to focus on the existing digital marketing framework and to explore new approaches to digital strategic planning. Additionally, you will consider the role of the digital consumer and how potential changes in consumer behaviour may impact an organisations approach to digital marketing planning.
Module code: MKTG70357
Digital Marketing With Impact
This module enables you to enable your business objectives by digital marketing. It includes audience research, identifying key user journeys and touch points, to shape content for target segments and enabling customer to quickly and effectively reach the business Call to Actions (CTAs such as sales, customer details capture) using techniques such as Conversation Rate Optimisation, eCommerce and eCommerce SEO, and gaining customers plus sales via targeted social media marketing.
Module code: MKTG70359
Managerial Economics
Economics for Managers will explore key economic concepts and how they can be utilised for the purpose of business decision making. The module will focus on the application of economic theory in business context, utilising variety of innovative teaching methods and contemporary case studies.
Module code: BUSM70024
Learning And Development In Practice
This module provides an overarching view of learning and development for those predominantly in general people practice. You will focus on the role of the learning function within organisations of all types and assess the impact of learning provision within organisations and how it is influenced by a variety of internal and external factors.
Module code: HRMG70082
Digital Marketing For Sme's
In this hands-on module you will learn how to use digital marketing tools and techniques including the latest techniques for local/national/international SEO, driving sales from email marketing and paid online advertising. This includes using contemporary digital marketing tools such as SEMrush, Ubersuggest, Google Analytics, Search Console, Tag Manager and Data Studio.
Module code: MKTG70358
Global Digital Marketing Decisions
Global markets result in rapidly changing customers needs, driven by cultural norms and an accelerating pace of technological change. In this module you will address these challenges and how they impact on the digital marketing decisions facing marketers today.
Module code: MKTG70356
Corporate Finance And Investment
This module will start with an introduction to the subject which will cover corporate goals, shareholder wealth maximisation and the agency theory. Implicitly, we will discuss financing frictions that differentiate the functioning of perfect capital markets with imperfect capital markets. Three major decision areas: Investments: Where should a firm invest its (scarce) resources? - project analysis; - security analysis. Financing: How should the firm raise (additional) resources? - equity/debt/hybrids, - long/short term Dividends: What should the firm do with excess resources? - reinvest in business - distribute as dividends/return on capital Topics covered over the course of the module include sources of finance, cost of capital and capital structure, advanced investment appraisal techniques and applications, portfolio Theory and capital markets.
Module code: ACCT70318
Innovation And Entrepreneurship
Entrepreneurship and innovation are activities of utmost importance for firms and economies. This module will explore the role of entrepreneurship and innovation and how they occur within firms and economies. Additionally, the module will critically and practically appraise the developments in entrepreneurship and innovation studies and explore entrepreneurship and innovation in practice.
Module code: BUSM70021
Advanced Employment Law
This module focuses on the major principles that underpin employment law, the defences which are available to employers and the remedies that claimants seek when they bring their cases to court. It examines the more common issues relating to employment law which arise in organisations with a view to preparing a defence or helping to settle claims ahead of a hearing. Integral to this is the legal system, the main sources of law and the evolution of contemporary employment regulation in the UK. As part of this module you will take part in a mock Employment Tribunal, based around a case of possible unfair dismissal.
Module code: HRMG70079
Modules
The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.
Cross-Cultural Management And Leadership
This module focuses on how HRM and management strategies can be used effectively to improve organisational performance. The module examines approaches to cross-cultural management and leadership and critically evaluates the strategies used.
Module code: HRMG70081
Sustainable Global Supply Chain Management
This module aims to take a strategic view of Supply Chain Management and its role in supporting and driving sustainability in achieving competitive advantage. You will be able to develop in-depth understanding and knowledge of the Supply Chain structures and processes within the context of sustainability, technological and digital innovation (such as the role of AI in managing quality, costs and delivery of complex supply chain structures. Critical areas such as optimising and managing effective distribution channels, developing the purchasing function to establish a competitive procurement strategy, managing supplier relationships and reverse supply chain management, risk management will be incorporated to assess implications of Corporate Social Responsibility (CSR) in global supply chain management.
Module code: OPSM70031
Ai Digital Marketing
The AI in Digital Marketing module explores the transformative impact of Artificial Intelligence on modern marketing strategies, equipping students with the skills to integrate AI-driven tools into digital campaigns, branding, and content creation. Through a hands-on, project-based approach, students will experiment with AI-powered platforms to develop brand identities, build websites, and create personalised marketing strategies. The module covers key areas such as AI-generated content, predictive analytics, automation in customer engagement, and AI-driven SEO, providing both theoretical insights and practical applications. Students will critically assess the ethical implications of AI in marketing, including bias, transparency, and data privacy. By engaging with cutting-edge AI tools, they will develop innovative approaches to digital marketing, preparing them to leverage AI for competitive advantage in the evolving digital landscape.
Module code: MKTG73374
Innovation And Entrepreneurship
Entrepreneurship and innovation are activities of utmost importance for firms and economies. This module will explore the role of entrepreneurship and innovation and how they occur within firms and economies. Additionally, the module will critically and practically appraise the developments in entrepreneurship and innovation studies and explore entrepreneurship and innovation in practice.
Module code: BUSM70021
Strategy For Value Creation
This module is focused on Strategic Management and involves understanding how organisations strategise both in a local and international context followed by the implementation and practice of strategy towards value creation and sustained competitive advantage
Module code: BUSM70023
Risk Management For Sustainable Business
An innovative module that covers the core principles of risk and uncertainty in a business context. These concepts are applied to the main ways to manage risk such as insurance and hedging within financial markets. The aim of the module is to provide clear strategies for decision-makers to deal with risk and uncertainty despite a rapidly changing and unpredictable external environment
Module code: BUSM70022
Dissertation
The MBA dissertation represents an opportunity for all MBA students to select a suitable topic and demonstrate the full suite of all five management and leadership competencies derived from the programme. Topics will be wide-ranging drawing on different aspects of the business but all aiming to address a specific business challenge or problem. Following a Dissertation proposal presentation and allocation of a Dissertation supervisor, the assessment requires a 15,000-word Dissertation submission. A final viva completes this element of the MBA study
Module code: BUSM70020
Modules
The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.
Human Resource Management
Risk Management For Sustainable Business
An innovative module that covers the core principles of risk and uncertainty in a business context. These concepts are applied to the main ways to manage risk such as insurance and hedging within financial markets. The aim of the module is to provide clear strategies for decision-makers to deal with risk and uncertainty despite a rapidly changing and unpredictable external environment
Module code: BUSM70022
Innovation And Entrepreneurship
Entrepreneurship and innovation are activities of utmost importance for firms and economies. This module will explore the role of entrepreneurship and innovation and how they occur within firms and economies. Additionally, the module will critically and practically appraise the developments in entrepreneurship and innovation studies and explore entrepreneurship and innovation in practice.
Module code: BUSM70021
Strategy For Value Creation
This module is focused on Strategic Management and involves understanding how organisations strategise both in a local and international context followed by the implementation and practice of strategy towards value creation and sustained competitive advantage
Module code: BUSM70023
Cross-Cultural Management And Leadership
This module focuses on how HRM and management strategies can be used effectively to improve organisational performance. The module examines approaches to cross-cultural management and leadership and critically evaluates the strategies used.
Module code: HRMG70081
Corporate Finance And Investment
This module will start with an introduction to the subject which will cover corporate goals, shareholder wealth maximisation and the agency theory. Implicitly, we will discuss financing frictions that differentiate the functioning of perfect capital markets with imperfect capital markets. Three major decision areas: Investments: Where should a firm invest its (scarce) resources? - project analysis; - security analysis. Financing: How should the firm raise (additional) resources? - equity/debt/hybrids, - long/short term Dividends: What should the firm do with excess resources? - reinvest in business - distribute as dividends/return on capital Topics covered over the course of the module include sources of finance, cost of capital and capital structure, advanced investment appraisal techniques and applications, portfolio Theory and capital markets.
Module code: ACCT70318
Global Digital Marketing Decisions
Global markets result in rapidly changing customers needs, driven by cultural norms and an accelerating pace of technological change. In this module you will address these challenges and how they impact on the digital marketing decisions facing marketers today.
Module code: MKTG70356
Digital Marketing For Sme's
In this hands-on module you will learn how to use digital marketing tools and techniques including the latest techniques for local/national/international SEO, driving sales from email marketing and paid online advertising. This includes using contemporary digital marketing tools such as SEMrush, Ubersuggest, Google Analytics, Search Console, Tag Manager and Data Studio.
Module code: MKTG70358
Digital Marketing With Impact
This module enables you to enable your business objectives by digital marketing. It includes audience research, identifying key user journeys and touch points, to shape content for target segments and enabling customer to quickly and effectively reach the business Call to Actions (CTAs such as sales, customer details capture) using techniques such as Conversation Rate Optimisation, eCommerce and eCommerce SEO, and gaining customers plus sales via targeted social media marketing.
Module code: MKTG70359
Financial Analysis In A Global Context
This module commences with an introduction to the subject including concepts and a discussion of relevant applications. This leads onto an overview of a contemporary financial reporting and analysis framework in a global context (including the international accounting standard) and aspects of the international regulatory system. Students will also study income and asset value measurement systems and underlying systems of preparing consolidated financial statements (comprehensive income, Statement of financial position, changes in equity and cash flows). Contemporary issues such as sustainability and the need for environment and social reporting will enhance the students ability to relate their learning to the global context.
Module code: ACCT70319
Strategic Employment Relations
Are you ready to reinforce your HR credentials and embrace the challenge of gaining some specialist expertise in managing employment relations? Then the Strategic Employment Relations module will offer you the opportunity to develop your knowledge and skills in this area. You will learn how the right employment relations strategy lies at the heart of organizational success in a contemporary, dynamic economic and political context, while also mitigating risk. By exploring the nature of the employment relationship, you will come to appreciate the competing perspectives of managers, trade unions and employees, and thus evaluate various policies and practices, anticipate their outcomes, and promote effective practice. As you explore the various topic areas you will be encouraged to reflect on the implications for your own workplace and develop the knowledge and skills to enhance your contribution as a people management professional.
Module code: HRMG70085
Management Control And Internal Audit
This module commences with an introduction to control systems within an organisational context with reference to motivation, contingency planning and ethics. Organisation resources, strategy and financial investment are discussed and applied to a case study within an overarching project. The details of the project will be brought together using appropriate project management software. You will study a range of key performance indicators including that of quality and the associated quality assurance systems. Finally the role of the auditor and audit systems will be addressed and the relationship between the auditor and levels of senior management and internal auditors is explored.
Module code: ACCT70321
Resourcing And Talent Management
This module will identify how HRM practices around recruitment, selection and performance management can be developed to enable the organisation to be more strategic in its approach to managing its highest performing employees.
Module code: HRMG70084
Advanced Employment Law
This module focuses on the major principles that underpin employment law, the defences which are available to employers and the remedies that claimants seek when they bring their cases to court. It examines the more common issues relating to employment law which arise in organisations with a view to preparing a defence or helping to settle claims ahead of a hearing. Integral to this is the legal system, the main sources of law and the evolution of contemporary employment regulation in the UK. As part of this module you will take part in a mock Employment Tribunal, based around a case of possible unfair dismissal.
Module code: HRMG70079
Managerial Economics
Economics for Managers will explore key economic concepts and how they can be utilised for the purpose of business decision making. The module will focus on the application of economic theory in business context, utilising variety of innovative teaching methods and contemporary case studies.
Module code: BUSM70024
Fintech And Data Analytics
This module provides you with a core foundational understanding of financial technology applications. The theory behind how these systems work will be applied to real examples, allowing you as an entrepreneur to create your own specialised applications. You will examine the nature of FinTech in the current industry context, exploring contemporary market developments and evaluating the challenges and opportunities presented.
Module code: ACCT70320
Dissertation
The MBA dissertation represents an opportunity for all MBA students to select a suitable topic and demonstrate the full suite of all five management and leadership competencies derived from the programme. Topics will be wide-ranging drawing on different aspects of the business but all aiming to address a specific business challenge or problem. Following a Dissertation proposal presentation and allocation of a Dissertation supervisor, the assessment requires a 15,000-word Dissertation submission. A final viva completes this element of the MBA study
Module code: BUSM70020
Learning And Development In Practice
This module provides an overarching view of learning and development for those predominantly in general people practice. You will focus on the role of the learning function within organisations of all types and assess the impact of learning provision within organisations and how it is influenced by a variety of internal and external factors.
Module code: HRMG70082
Contemporary Digital Marketing Strategy
With a broad focus, this module is designed to allow you the scope to focus on the existing digital marketing framework and to explore new approaches to digital strategic planning. Additionally, you will consider the role of the digital consumer and how potential changes in consumer behaviour may impact an organisations approach to digital marketing planning.
Module code: MKTG70357