Business Management (Tourism and Events)

BSc (Hons)

Location

Stoke-on-Trent campus

Stoke-on-Trent campus

Stoke-on-Trent campus

UCAS code

N234, N235

Start dates available

  • September 2027
  • January 2028

Start dates available

  • September 2027

Start dates available

  • September 2027
University of Staffordshire Courses

Located in ‘playground of the UK’

Staffordshire is home to Alton Towers, national football centre St George’s Park, the Peak District National Park and Stoke-on-Trent’s world-famous ceramics heritage

International placement opportunities

Our links include Yummy Jobs, with the chance to work at Universal and Disney theme parks, golf resorts and in many other roles

Simulation and real-world learning

You’ll be immersed in business simulations, live industry briefs, group projects, VR experiences, and field trips to events and major attractions

Whether you want to create unforgettable visitor experiences, manage events or develop destinations, this course will open doors to exciting careers.

You won’t just learn the knowledge, you’ll live it. Applying your business management skills to the tourism and events sectors – through hands-on projects and industry collaborations.

You will be planning budgets, pitching ideas, developing marketing campaigns and using data to understand customer behaviour. Drawing on our expertise in immersive technologies, you can also explore VR and AR-driven experiences.

Your classroom will be Staffordshire’s booming visitor economy, which is worth £2.7 billion, supports 26,000 jobs and attracts 37 million visits a year. It’s home to Alton Towers Resort, the Peak District National Park and World of Wedgwood – just some of the many industry partners you could be working with on the course.

Other opportunities include:

  • Trips to visitor attractions, expos and events
  • Placements locally, nationally or internationally
  • Simulation-based activities, such as running business operations or managing critical scenarios
  • Discussions on contemporary issues and sustainable business practices
  • Collaborations with companies in our Digital Marketing and AI Hub

The course will teach you lots of transferable skills, including how to communicate, collaborate, lead, negotiate and make decisions. These will equip you for a variety of careers within the visitor economy or other business fields.

On successful completion of study, we will issue the following award: BSc (Hons) Business Management (Tourism and Events)

Duration

University of Staffordshire undergraduate courses are usually 3 years for full-time study.

Courses which offer other study options have longer durations:

  • Full-time with a placement year, 4 years
  • Full-time with a foundation year, 4 years
  • Part-time, 4-9 years

Work placements

You can choose to complete a 12-month work placement between the second and final year of your course. It’s a great way to gain valuable experience and put your skills into action solving real problems.

We have a variety of placement opportunities, ranging from links with SMEs to national companies. Previous Business School placements have included working with Jaguar Land Rover, Road Chef, bet365, Asda, Alton Towers Resort and Enterprise Car Hire.

Whether you want to create unforgettable visitor experiences, manage events or develop destinations, this course will open doors to exciting careers.

You won’t just learn the knowledge, you’ll live it. Applying your business management skills to the tourism and events sectors – through hands-on projects and industry collaborations.

You will be planning budgets, pitching ideas, developing marketing campaigns and using data to understand customer behaviour. Drawing on our expertise in immersive technologies, you can also explore VR and AR-driven experiences.

Your classroom will be Staffordshire’s booming visitor economy, which is worth £2.7 billion, supports 26,000 jobs and attracts 37 million visits a year. It’s home to Alton Towers Resort, the Peak District National Park and World of Wedgwood – just some of the many industry partners you could be working with on the course.

Other opportunities include:

  • Trips to visitor attractions, expos and events
  • Placements locally, nationally or internationally
  • Simulation-based activities, such as running business operations or managing critical scenarios
  • Discussions on contemporary issues and sustainable business practices
  • Collaborations with companies in our Digital Marketing and AI Hub

The course will teach you lots of transferable skills, including how to communicate, collaborate, lead, negotiate and make decisions. These will equip you for a variety of careers within the visitor economy or other business fields.

On successful completion of study, we will issue the following award: BSc (Hons) Business Management (Tourism and Events)

Duration

University of Staffordshire undergraduate courses are usually 3 years for full-time study.

Courses which offer other study options have longer durations:

  • Full-time with a placement year, 4 years
  • Full-time with a foundation year, 4 years
  • Part-time, 4-9 years

Whether you want to create unforgettable visitor experiences, manage events or develop destinations, this course will open doors to exciting careers.

You won’t just learn the knowledge, you’ll live it. Applying your business management skills to the tourism and events sectors – through hands-on projects and industry collaborations.

You will be planning budgets, pitching ideas, developing marketing campaigns and using data to understand customer behaviour. Drawing on our expertise in immersive technologies, you can also explore VR and AR-driven experiences.

Your classroom will be Staffordshire’s booming visitor economy, which is worth £2.7 billion, supports 26,000 jobs and attracts 37 million visits a year. It’s home to Alton Towers Resort, the Peak District National Park and World of Wedgwood – just some of the many industry partners you could be working with on the course.

Other opportunities include:

  • Trips to visitor attractions, expos and events
  • Placements locally, nationally or internationally
  • Simulation-based activities, such as running business operations or managing critical scenarios
  • Discussions on contemporary issues and sustainable business practices
  • Collaborations with companies in our Digital Marketing and AI Hub

The course will teach you lots of transferable skills, including how to communicate, collaborate, lead, negotiate and make decisions. These will equip you for a variety of careers within the visitor economy or other business fields.

On successful completion of study, we will issue the following award: BSc (Hons) Business Management (Tourism and Events)

Duration

University of Staffordshire undergraduate courses are usually 3 years for full-time study.

Courses which offer other study options have longer durations:

  • Full-time with a placement year, 4 years
  • Full-time with a foundation year, 4 years
  • Part-time, 4-9 years

Course content

Throughout the course, you'll learn through real-world experiences that bring business, events and tourism to life. You will tackle genuine challenges faced by organisations and develop practical solutions that make a real impact.

We also explore the ‘eventscape’ through visits to a wide range of places, including cultural sites, sporting events, exhibitions, Christmas markets and major venues like Birmingham NEC. These field visits will help you understand how successful destinations and events are planned, managed and marketed.

As your confidence grows, you'll apply your learning by designing, delivering and evaluating your own live event. Working with external organisations and charities, you'll develop valuable experience in project management, marketing, budgeting, health and safety, and legal compliance.

Specialist modules explore the contemporary challenges shaping the future of the events and tourism industries. You'll examine topics such as sustainability, responsible tourism, digital innovation, destination management, consumer behaviour and ethical decision-making. You'll also consider how organisations can create inclusive and accessible experiences for diverse audiences.

Alongside developing specialist knowledge, you'll gain a strong understanding of how businesses operate and how successful organisations create value for customers. By the time you graduate, you'll have developed the commercial awareness, professional confidence and practical experience needed to thrive across the events, tourism and wider business sectors.

Throughout the course, you'll learn through real-world experiences that bring business, events and tourism to life. You will tackle genuine challenges faced by organisations and develop practical solutions that make a real impact.

We also explore the ‘eventscape’ through visits to a wide range of places, including cultural sites, sporting events, exhibitions, Christmas markets and major venues like Birmingham NEC. These field visits will help you understand how successful destinations and events are planned, managed and marketed.

As your confidence grows, you'll apply your learning by designing, delivering and evaluating your own live event. Working with external organisations and charities, you'll develop valuable experience in project management, marketing, budgeting, health and safety, and legal compliance.

Specialist modules explore the contemporary challenges shaping the future of the events and tourism industries. You'll examine topics such as sustainability, responsible tourism, digital innovation, destination management, consumer behaviour and ethical decision-making. You'll also consider how organisations can create inclusive and accessible experiences for diverse audiences.

Alongside developing specialist knowledge, you'll gain a strong understanding of how businesses operate and how successful organisations create value for customers. By the time you graduate, you'll have developed the commercial awareness, professional confidence and practical experience needed to thrive across the events, tourism and wider business sectors.

Throughout the course, you'll learn through real-world experiences that bring business, events and tourism to life. You will tackle genuine challenges faced by organisations and develop practical solutions that make a real impact.

We also explore the ‘eventscape’ through visits to a wide range of places, including cultural sites, sporting events, exhibitions, Christmas markets and major venues like Birmingham NEC. These field visits will help you understand how successful destinations and events are planned, managed and marketed.

As your confidence grows, you'll apply your learning by designing, delivering and evaluating your own live event. Working with external organisations and charities, you'll develop valuable experience in project management, marketing, budgeting, health and safety, and legal compliance.

Specialist modules explore the contemporary challenges shaping the future of the events and tourism industries. You'll examine topics such as sustainability, responsible tourism, digital innovation, destination management, consumer behaviour and ethical decision-making. You'll also consider how organisations can create inclusive and accessible experiences for diverse audiences.

Alongside developing specialist knowledge, you'll gain a strong understanding of how businesses operate and how successful organisations create value for customers. By the time you graduate, you'll have developed the commercial awareness, professional confidence and practical experience needed to thrive across the events, tourism and wider business sectors.

Modules

The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module where available.

Year 3 compulsory modules
Applied Practitioner Research Project 60 credits
Contemporary Issues In Business 30 credits
Leading For Change In The Visitor Economy 30 credits

Progression routes to masters

Modules

The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module where available.

Year 0 compulsory modules
Business In Practice 30 credits
Driving Business Performance 30 credits
Global Business Issues 30 credits
The Enterprise And Social Innovation Project 30 credits
Year 3 compulsory modules
Applied Practitioner Research Project 60 credits
Contemporary Issues In Business 30 credits
Leading For Change In The Visitor Economy 30 credits

Modules

The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module where available.

Year 3 compulsory modules
Applied Practitioner Research Project 60 credits
Contemporary Issues In Business 30 credits
Dtib Industrial Placement 120 credits
Leading For Change In The Visitor Economy 30 credits

Entry requirements

What do I need?

UCAS

112-120 UCAS points

A Levels

BBC

BTEC

DMM

Work out your estimated grades using the UCAS calculator

Other UK qualifications
  • Access to HE Diploma - Pass Access with a minimum of 80 UCAS tariff points. Applicants to Staffs who are taking the Access to HE Diploma receive a reduced tariff point offer as part of our access and participation plan activity
  • UAL Level 3 Extended Diploma - grade of Merit overall
  • OCR Cambridge Technical Extended Diploma - grade DMM
  • T Levels - Eligible T Level applications will be asked to achieve a minimum overall grade of P (A*-C) or Higher Pass as a condition of offer

We welcome applications from students studying a range of international and UK qualifications, including Advanced Skills Baccalaureate Wales, Scottish Highers/Advanced Highers and the Irish Leaving Certificate. Offers will normally be made in line with our standard entry requirements and may include specific grade requirements in relevant subjects.

We understand that you might have experienced a challenging run up to higher education and may have not met the entry requirements as listed. If this is the case don’t worry, contact us and our team of expert advisors can guide you through the next stages of application, or help you find the perfect course for your needs.

  • Access to HE Diploma - Pass Access with a minimum of 80 UCAS tariff points. Applicants to Staffs who are taking the Access to HE Diploma receive a reduced tariff point offer as part of our access and participation plan activity
  • UAL Level 3 Extended Diploma - grade of Merit overall
  • OCR Cambridge Technical Extended Diploma - grade DMM
  • T Levels - Eligible T Level applications will be asked to achieve a minimum overall grade of P (A*-C) or Higher Pass as a condition of offer

We welcome applications from students studying a range of international and UK qualifications, including Advanced Skills Baccalaureate Wales, Scottish Highers/Advanced Highers and the Irish Leaving Certificate. Offers will normally be made in line with our standard entry requirements and may include specific grade requirements in relevant subjects.

We understand that you might have experienced a challenging run up to higher education and may have not met the entry requirements as listed. If this is the case don’t worry, contact us and our team of expert advisors can guide you through the next stages of application, or help you find the perfect course for your needs.

  • Access to HE Diploma - Pass Access with a minimum of 80 UCAS tariff points. Applicants to Staffs who are taking the Access to HE Diploma receive a reduced tariff point offer as part of our access and participation plan activity
  • UAL Level 3 Extended Diploma - grade of Merit overall
  • OCR Cambridge Technical Extended Diploma - grade DMM
  • T Levels - Eligible T Level applications will be asked to achieve a minimum overall grade of P (A*-C) or Higher Pass as a condition of offer

We welcome applications from students studying a range of international and UK qualifications, including Advanced Skills Baccalaureate Wales, Scottish Highers/Advanced Highers and the Irish Leaving Certificate. Offers will normally be made in line with our standard entry requirements and may include specific grade requirements in relevant subjects.

We understand that you might have experienced a challenging run up to higher education and may have not met the entry requirements as listed. If this is the case don’t worry, contact us and our team of expert advisors can guide you through the next stages of application, or help you find the perfect course for your needs.

Facilities

The £43m Catalyst building will be your base for business operations, networking opportunities and digital facilities. It includes webinar pods, open plan and private study spaces, and innovative teaching areas that will inspire you to think differently.

The Catalyst

The building will combine business, networking and apprenticeship opportunities with dynamic teaching spaces and state-of-the-art digital facilities – the perfect launchpad for your future career. Read more

The Catalyst brings together the delivery of apprenticeships and skills, in a flexible, high-quality, digitally enabled space. It offers open, social and flexible learning spaces, emulating real world working environments and opportunities for digital engagement. The Catalyst is a unified building, bringing together social, study, teaching and support functions, where students can browse digital and physical resources, including books and a number of special collections. 
Watch video

Collaboratory

A cleverly designed room to allow you to work together in teams, communication is key in business and this space allows you to practice team dynamics in a safe space.

Transition Room

A space dedicated to you. The room has all the tech you need to work in groups on assignments, project plan and talk through your ideas.

Careers

This degree can lead to careers across the tourism, events and wider visitor economy, as well as a range of business and management roles. You'll graduate with specialist knowledge of tourism and events alongside transferable business skills that can be applied across different industries.

Throughout the course, you'll gain practical experience that you can take into your future career. From designing, delivering and evaluating a live event to working on industry briefs, field visits and simulations, you'll develop skills in project management, marketing, budgeting, communication, problem-solving, customer experience and decision-making.

Roles you could pursue include:

  • Event Manager
  • Conference and Events Manager
  • Venue Manager
  • Visitor Experience Manager
  • Destination Manager
  • Visitor Attraction Manager
  • Tourism Development Officer
  • Tourism Marketing Executive
  • Hotel or Resort Manager
  • Operations Manager
  • Project Manager
  • Marketing Executive
  • Business Development Executive
  • Graduate Management Trainee

You could work across a wide range of organisations, including event venues, visitor attractions, hotels, resorts, tourism organisations, cultural and sporting venues, travel companies and public sector organisations. You could also choose to start your own business.

You can further enhance your employability with an optional placement year, giving you the opportunity to put your learning into practice, gain valuable industry experience and build professional connections. Placement opportunities can be local, national or international, with previous Business School placements including Alton Towers Resort, bet365, Asda, Jaguar Land Rover and Enterprise Car Hire.

You'll also have access to our Careers, Placements and Employability team for support with CVs, interviews, placements, networking and graduate opportunities.

Whether you want to organise major events, develop visitor experiences, manage destinations or pursue a broader business career, you'll graduate with the practical experience and professional skills to take your next step.

Students on this programme have the opportunity to enhance their studies with a placement year, gain valuable work experience, and take part in international activities—potentially supported by the Turing funding.

All students have access to Careers, Placements & Employability, our dedicated careers team.

This degree can lead to careers across the tourism, events and wider visitor economy, as well as a range of business and management roles. You'll graduate with specialist knowledge of tourism and events alongside transferable business skills that can be applied across different industries.

Throughout the course, you'll gain practical experience that you can take into your future career. From designing, delivering and evaluating a live event to working on industry briefs, field visits and simulations, you'll develop skills in project management, marketing, budgeting, communication, problem-solving, customer experience and decision-making.

Roles you could pursue include:

  • Event Manager
  • Conference and Events Manager
  • Venue Manager
  • Visitor Experience Manager
  • Destination Manager
  • Visitor Attraction Manager
  • Tourism Development Officer
  • Tourism Marketing Executive
  • Hotel or Resort Manager
  • Operations Manager
  • Project Manager
  • Marketing Executive
  • Business Development Executive
  • Graduate Management Trainee

You could work across a wide range of organisations, including event venues, visitor attractions, hotels, resorts, tourism organisations, cultural and sporting venues, travel companies and public sector organisations. You could also choose to start your own business.

You can further enhance your employability with an optional placement year, giving you the opportunity to put your learning into practice, gain valuable industry experience and build professional connections. Placement opportunities can be local, national or international, with previous Business School placements including Alton Towers Resort, bet365, Asda, Jaguar Land Rover and Enterprise Car Hire.

You'll also have access to our Careers, Placements and Employability team for support with CVs, interviews, placements, networking and graduate opportunities.

Whether you want to organise major events, develop visitor experiences, manage destinations or pursue a broader business career, you'll graduate with the practical experience and professional skills to take your next step.

Students on this programme have the opportunity to enhance their studies with a placement year, gain valuable work experience, and take part in international activities—potentially supported by the Turing funding.

All students have access to Careers, Placements & Employability, our dedicated careers team.

This degree can lead to careers across the tourism, events and wider visitor economy, as well as a range of business and management roles. You'll graduate with specialist knowledge of tourism and events alongside transferable business skills that can be applied across different industries.

Throughout the course, you'll gain practical experience that you can take into your future career. From designing, delivering and evaluating a live event to working on industry briefs, field visits and simulations, you'll develop skills in project management, marketing, budgeting, communication, problem-solving, customer experience and decision-making.

Roles you could pursue include:

  • Event Manager
  • Conference and Events Manager
  • Venue Manager
  • Visitor Experience Manager
  • Destination Manager
  • Visitor Attraction Manager
  • Tourism Development Officer
  • Tourism Marketing Executive
  • Hotel or Resort Manager
  • Operations Manager
  • Project Manager
  • Marketing Executive
  • Business Development Executive
  • Graduate Management Trainee

You could work across a wide range of organisations, including event venues, visitor attractions, hotels, resorts, tourism organisations, cultural and sporting venues, travel companies and public sector organisations. You could also choose to start your own business.

You can further enhance your employability with an optional placement year, giving you the opportunity to put your learning into practice, gain valuable industry experience and build professional connections. Placement opportunities can be local, national or international, with previous Business School placements including Alton Towers Resort, bet365, Asda, Jaguar Land Rover and Enterprise Car Hire.

You'll also have access to our Careers, Placements and Employability team for support with CVs, interviews, placements, networking and graduate opportunities.

Whether you want to organise major events, develop visitor experiences, manage destinations or pursue a broader business career, you'll graduate with the practical experience and professional skills to take your next step.

Students on this programme have the opportunity to enhance their studies with a placement year, gain valuable work experience, and take part in international activities—potentially supported by the Turing funding.

All students have access to Careers, Placements & Employability, our dedicated careers team.

Teaching and assessment

Teaching

On this course, you'll have opportunities to take your learning beyond the classroom through industry visits, field trips and live projects. You'll explore different types of events, attractions and destinations, seeing first-hand how they are planned, marketed and managed. You'll also work with realistic scenarios and simulations, helping you develop the confidence to respond to the challenges faced by organisations in the visitor economy.

You will learn through a combination of lectures, seminars, tutorials, industry visits and independent study, with plenty of opportunities to apply what you learn to real business situations.

Your learning will go beyond traditional lectures. You'll take part in live business challenges, consultancy projects, business simulations and collaborative problem-solving, giving you opportunities to test your ideas, make decisions and explore how businesses respond to real-world challenges.

We also use creative and playful approaches to learning where appropriate, helping you develop your confidence, creativity and ability to work with others. You'll be encouraged to look at business from different perspectives and consider how organisations can respond to the changing business landscape.

Seminars give you the opportunity to discuss and develop your understanding of topics covered in lectures in smaller groups. You'll also have timetabled meetings with your academic mentor at least twice a year, giving you dedicated opportunities to discuss your progress and development.

Assessment

Assessment methods depend on the modules you will be studying. The primary methods of assessment are coursework and evaluative assignments, digital portfolio development, in-class tests, presentations (both individual and group) and examinations. Most modules include a tutorial-based assessment worth approximately 10%, giving you credit for applying your learning through practical classroom activities.

Learning support

In addition to the excellent support you will receive from your course teaching team, our central Academic Skills team provides group and one-to-one help to support your learning in a number of areas. These include:

  • study skills such as reading, note-taking and presentation skills
  • written English, including punctuation and grammatical accuracy
  • academic writing and how to reference
  • research skills
  • critical thinking and understanding arguments
  • revision, assessment and examination skills
  • time management

Additional support

Our Student Inclusion Services support students with additional needs such as sensory impairment, or learning difficulties such as dyslexia.

Feedback

Your course will provide you with opportunities to test your understanding of your subject informally before you complete the formal assessments. Each module normally includes practice or 'formative' assessments for which you receive feedback from your tutor. Practice assessments are developmental and any grades you receive for them do not count towards your module mark. There is a formal or 'summative' assessment at the end of each module and the grades from formal assessments count towards your module mark. You will normally receive feedback on coursework assessments within 20 working days following the date of submission. Examination feedback may take a variety of formats. However, as a minimum, generic feedback will be made available to all students who take written examinations.

Teaching

On this course, you'll have opportunities to take your learning beyond the classroom through industry visits, field trips and live projects. You'll explore different types of events, attractions and destinations, seeing first-hand how they are planned, marketed and managed. You'll also work with realistic scenarios and simulations, helping you develop the confidence to respond to the challenges faced by organisations in the visitor economy.

You will learn through a combination of lectures, seminars, tutorials, industry visits and independent study, with plenty of opportunities to apply what you learn to real business situations.

Your learning will go beyond traditional lectures. You'll take part in live business challenges, consultancy projects, business simulations and collaborative problem-solving, giving you opportunities to test your ideas, make decisions and explore how businesses respond to real-world challenges.

We also use creative and playful approaches to learning where appropriate, helping you develop your confidence, creativity and ability to work with others. You'll be encouraged to look at business from different perspectives and consider how organisations can respond to the changing business landscape.

Seminars give you the opportunity to discuss and develop your understanding of topics covered in lectures in smaller groups. You'll also have timetabled meetings with your academic mentor at least twice a year, giving you dedicated opportunities to discuss your progress and development.

Assessment

Assessment methods depend on the modules you will be studying. The primary methods of assessment are coursework and evaluative assignments, digital portfolio development, in-class tests, presentations (both individual and group) and examinations. Most modules include a tutorial-based assessment worth approximately 10%, giving you credit for applying your learning through practical classroom activities.

Learning support

In addition to the excellent support you will receive from your course teaching team, our central Academic Skills team provides group and one-to-one help to support your learning in a number of areas. These include:

  • study skills such as reading, note-taking and presentation skills
  • written English, including punctuation and grammatical accuracy
  • academic writing and how to reference
  • research skills
  • critical thinking and understanding arguments
  • revision, assessment and examination skills
  • time management

Additional support

Our Student Inclusion Services support students with additional needs such as sensory impairment, or learning difficulties such as dyslexia.

Feedback

Your course will provide you with opportunities to test your understanding of your subject informally before you complete the formal assessments. Each module normally includes practice or 'formative' assessments for which you receive feedback from your tutor. Practice assessments are developmental and any grades you receive for them do not count towards your module mark. There is a formal or 'summative' assessment at the end of each module and the grades from formal assessments count towards your module mark. You will normally receive feedback on coursework assessments within 20 working days following the date of submission. Examination feedback may take a variety of formats. However, as a minimum, generic feedback will be made available to all students who take written examinations.

Teaching

On this course, you'll have opportunities to take your learning beyond the classroom through industry visits, field trips and live projects. You'll explore different types of events, attractions and destinations, seeing first-hand how they are planned, marketed and managed. You'll also work with realistic scenarios and simulations, helping you develop the confidence to respond to the challenges faced by organisations in the visitor economy.

You will learn through a combination of lectures, seminars, tutorials, industry visits and independent study, with plenty of opportunities to apply what you learn to real business situations.

Your learning will go beyond traditional lectures. You'll take part in live business challenges, consultancy projects, business simulations and collaborative problem-solving, giving you opportunities to test your ideas, make decisions and explore how businesses respond to real-world challenges.

We also use creative and playful approaches to learning where appropriate, helping you develop your confidence, creativity and ability to work with others. You'll be encouraged to look at business from different perspectives and consider how organisations can respond to the changing business landscape.

Seminars give you the opportunity to discuss and develop your understanding of topics covered in lectures in smaller groups. You'll also have timetabled meetings with your academic mentor at least twice a year, giving you dedicated opportunities to discuss your progress and development.

Assessment

Assessment methods depend on the modules you will be studying. The primary methods of assessment are coursework and evaluative assignments, digital portfolio development, in-class tests, presentations (both individual and group) and examinations. Most modules include a tutorial-based assessment worth approximately 10%, giving you credit for applying your learning through practical classroom activities.

Learning support

In addition to the excellent support you will receive from your course teaching team, our central Academic Skills team provides group and one-to-one help to support your learning in a number of areas. These include:

  • study skills such as reading, note-taking and presentation skills
  • written English, including punctuation and grammatical accuracy
  • academic writing and how to reference
  • research skills
  • critical thinking and understanding arguments
  • revision, assessment and examination skills
  • time management

Additional support

Our Student Inclusion Services support students with additional needs such as sensory impairment, or learning difficulties such as dyslexia.

Feedback

Your course will provide you with opportunities to test your understanding of your subject informally before you complete the formal assessments. Each module normally includes practice or 'formative' assessments for which you receive feedback from your tutor. Practice assessments are developmental and any grades you receive for them do not count towards your module mark. There is a formal or 'summative' assessment at the end of each module and the grades from formal assessments count towards your module mark. You will normally receive feedback on coursework assessments within 20 working days following the date of submission. Examination feedback may take a variety of formats. However, as a minimum, generic feedback will be made available to all students who take written examinations.

Staff

Our teaching staff have a wealth of industry experience and are research active with links to business partners throughout the local region and internationally.

Our teaching is research-informed and you will be taught by a teaching team whose expertise and knowledge are closely matched to the content of the modules on the course. The team includes senior academics and professional practitioners with industry experience. Postgraduate research students who have undertaken teaching training may also contribute to the teaching of seminars under the supervision of the module leader.

Please note, teaching team staff members may change during your studies.

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Frances-Marie Hitchen

Lecturer

Fran is a lecturer in Visitor Attraction and Resort Management, Business Management (Tourism & Events) and Chartered Manager Degree Apprenticeships and has vast industry experience enabling her to provide real life industry knowledge.

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Amanda Payne

Senior Lecturer

Amanda is an active researcher and Course Leader for the FdA Visitor Attraction and Resort Management. She is working towards A PhD and is currently researching poverty alleviation through art and cultural tourism in Cambodia.

Amanda's profile
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Karl Mccormack

Senior Lecturer

Karl has experience teaching on Apprenticeship and Foundation Degrees, BA accounting programmes, MBA modules. He has also taught as a subject specialist in forensic accounting, computerised accounting and management accounting.

Karl's profile
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Kathryn Mitchell

Senior Lecturer

Lecturer in Digital Marketing, specialising in developing strategy in changing and disruptive environments, assessing occupational competency and using technology to increase operational efficiency. Kathryn joined Staffordshire University in 2019.

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Dr Joe Hazzam

Interim Course Director

Joe is an Associate Professor of Digital Marketing, and the co-director of the Centre for Business, Innovation and the Regions. Joe has 17 years of experience in strategic and digital marketing in various industries globally.

Joe's profile
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Paul Dobson

Senior Lecturer

Senior Lecturer at Staffordshire Business School for over 17 years, specialising in digital and strategic marketing. This includes local, national and international Search Engine Optimisation (SEO), and Conversion Rate Optimisation (CRO).

Paul's profile
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Muhammad Khan

Lecturer in Digital Marketing

Muhammad is a Lecturer in Digital Marketing with nearly a decade of teaching experience. His expertise spans consumer behaviour, advertisement effectiveness, digital marketing trends, and managing social media campaigns.

Muhammad's profile
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Dr Mohammad Wasim

Senior Lecturer

Ali has industry experience in roles such as product management, brand management and operations. He joined Staffordshire University in 2017 after completing his PhD in Management. He is Deputy Award Leader for Undergraduate Business Management.

Mohammad's profile
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Bharati Singh

Course Director

Bharati is the Course Leader for the MBA and undergraduate Business Management and Business Innovation and Entrepreneurship courses. She teaches across the undergraduate, postgraduate and professional programmes within the Business School.

Bharati's profile

Fees

For the course starting on 20 September 2027 the tuition fees are:

Study option UK / Channel Islands International
Full-time £10,050 per year of study £17,285 per year of study

For the course starting on 24 January 2028 the tuition fees are:

Study option UK / Channel Islands International
Full-time £10,050 per year of study £17,285 per year of study

For the course starting on 20 September 2027 the tuition fees are:

Study option UK / Channel Islands International
Full-time £10,050 for your first year subsequent years will be charged at the University standard rate £17,285 for your first year subsequent years will be charged at the University standard rate

For the course starting on 20 September 2027 the tuition fees are:

Study option UK / Channel Islands International
Full-time £10,050 per year of study £17,285 per year of study

UK and Channel Island students: This tuition fee is agreed subject to UK government policy and parliamentary regulation. If the UK government passes appropriate legislation, the fee for subsequent years of study may increase in each academic year. But this increase will not exceed the rate of inflation as measured by RPIX**. Any change in fees will apply to both new and continuing students. The University will notify students of any change as early as possible. Further information about fee changes would be posted on the University’s website once this becomes available.

**RPIX is a measure of inflation equivalent to all the items in the Retail Price Index (RPI) excluding mortgage interest payments.

Included in the fees:

Cost of assessment for Micro Credentials

Registration fee for relevant professional body

Costs for study trips on core modules

Cost of assessment for Micro Credentials

Registration fee for relevant professional body

Costs for study trips on core modules

Cost of assessment for Micro Credentials

Registration fee for relevant professional body

Costs for study trips on core modules
Not included in the fees:

Any optional Study Trips

Travel to and from work placements

Accommodation and living costs are not included in our fees

Any optional Study Trips

Travel to and from work placements

Accommodation and living costs are not included in our fees

Any optional Study Trips

Travel to and from work placements

Accommodation and living costs are not included in our fees
Accommodation and living costs

Accommodation and living costs are not included in our fees. 

Sources of financial support

If you receive funding from Student Finance you may be eligible to apply for additional benefits. Details can be obtained by reading our additional funding web pages, or visiting www.gov.uk.

Scholarships and additional funding

As an undergraduate student at Staffordshire, you may be eligible for additional financial support through one of our scholarships and bursaries. You can visit our funding page to find out more and check your eligibility.

Scholarships and additional funding

As an undergraduate student at Staffordshire, you may be eligible for additional financial support through one of our scholarships and bursaries. You can visit our funding page to find out more and check your eligibility.

Scholarships and additional funding

As an undergraduate student at Staffordshire, you may be eligible for additional financial support through one of our scholarships and bursaries. You can visit our funding page to find out more and check your eligibility.

Apply now to Business Management (Tourism and Events)

Location Award Study option Start date
Stoke-on-Trent campus BSc (Hons) Full-time 20 September 2027 Apply now
Stoke-on-Trent campus BSc (Hons) Full-time 24 January 2028 Apply now

Apply now to Business Management (Tourism and Events)

Location Award Study option Start date
Stoke-on-Trent campus BSc (Hons) Full-time, with a foundation year 20 September 2027 Apply now

Apply now to Business Management (Tourism and Events)

Location Award Study option Start date
Stoke-on-Trent campus BSc (Hons) Full-time, with a placement year 20 September 2027 Apply now

Not ready to apply yet?

Rules and regulations

If you are offered a place at University of Staffordshire, your offer will be subject to our rules, regulations and enrolment conditions, which may vary from time to time.

Students of University of Staffordshire enter into a contract with us and are bound by these rules and regulations, which are subject to change. For more information, please see: University Policies and Regulations.

Have you considered?

for Career Prospects

Whatuni Student Choice Awards 2025

for Social Inclusion

The Times and Sunday Times Good University Guide 2026

for First Generation Students

The Mail University Guide 2026

in the UK for Games Education

Rookies Games Design and Development 2023, 2025

TIGA Best Games Institution 2024, 2025

of Research is “Internationally Excellent” or “World Leading”

Research Excellence Framework 2021

of Research Impact is ‘Outstanding’ or ‘Very Considerable’

Research Excellence Framework 2021