Professional Digital Marketing CIM Diploma in CIM Certificate in

UCAS code

Study option Award

Location

Stoke-on-Trent campus

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Looking to embrace your digital marketer development? Staffordshire Business School offer the opportunity to study the globally recognised Chartered Institute of Marketing professional qualification, providing the skills and knowledge to succeed as an agile practicing marketer.

The CIM Diploma in Professional Digital Marketing offers the practising marketer with relevant and contemporary marketing content. The Diploma aims to provide you with the knowledge and understanding to support a marketing role at management level within the workplace. You will learn how to take a strategic approach. In addition, you will keep up with the latest trends & learn how to use key marketing metrics and measurement techniques to make informed strategic decisions.

Staffordshire University has been a CIM Accredited Study Centre for over 30 years. During this time, we have been commended by the CIM for our results.

On successful completion of study, we will issue the following award: CIM Diploma in Professional Digital Marketing

Part-time study

This course is part-time and is delivered through a mix of face to face and online teaching. Evening face to face or online sessions are held weekly, schedule after 5.00pm to support professionals within their work commitments.

The three modules span across one year of study.

Course content

The CIM Diploma in Professional Digital Marketing is a part-time, one-year course, and consists of three modules.

You will study the following modules:

Marketing & Digital Strategy - This module will enable you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage. You will be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making. You will also be able to apply all stages within the marketing planning process – from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels. Finally, you will learn how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives.

Digital Optimisation - For many organisations, adopting digital marketing has involved transforming aspects of their practice and application. This module will provide you with an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing. This will enable you to integrate and optimise digital marketing as well as develop strategic responses to change. You will also be able to ensure responses are measured to evidence success.

The Digital Customer Experience - Customer behaviour has dramatically changed with the digital revolution. This module provides you with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfil customers’ strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives. It will also help to ensure you provide the desired customer experience, by understanding the customer’s journey while complying with relevant legislation and regulation.

You will need to join the CIM at the beginning of your course.

Professional body accreditation

CIM Accredited Study Centre Agreement

Modules

The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module where available.

Year 1 compulsory modules
Year 1 compulsory modules
Digital Optimisation	N/A
Marketing And Digital Strategy	N/A
The Digital Customer Experience	N/A

Year 1 compulsory modules
Year 1 compulsory modules
Applied Marketing	N/A
Digital Marketing Techniques	20 credits
Planning Campaigns	N/A

Entry requirements

You should have at least one of the following:

CIM Certificate in Professional Marketing or CIM Certificate in Professional Digital Marketing
Foundation degree in Business with Marketing
Any relevant Level 4 qualification
UK degree or international equivalent with at least one third of credits coming from marketing content ( i.e.120 credits in Bachelor degrees or 60 credits in Masters degrees)
Professional practice (suggested two year in a marketing role) plus diagnostic assessment onto Level 6.

If English is not your first language, you also will need to demonstrate you hold a suitable English Language qualification, in addition to the above entry requirements. Such as IELTS 6.5, with a minimum of 6.0 in individual components.

CIM may consider other qualifications.

We understand that you might have experienced a challenging run up to higher education and may have not met the entry requirements as listed. If this is the case don’t worry, contact us and our team of expert advisors can guide you through the next stages of application, or help you find the perfect course for your needs.

Facilities

Think Tank

Business is not all about rushing around, mindfulness and thinking time is important to innovation. Use our Think Tank to come up with the next big thing – designed for entrepreneurs of the future.

Collaboratory

A cleverly designed room to allow you to work together in teams, communication is key in business and this space allows you to practice team dynamics in a safe space.

Transition Room

A space dedicated to you. The room has all the tech you need to work in groups on assignments, project plan and talk through your ideas.

Careers

After completing the CIM Diploma in Professional Digital Marketing, you’ll be equipped to work in the following roles:

Senior marketing manager
Head of marketing
Senior social media manager
Head of communications

Teaching and assessment

Teaching

We know that everyone learns differently. So not only do we use traditional ways of teaching like lectures, we also use problem-based learning to help you apply your skills.

For this course, you'll:

Work with others on group work
Delve deeper into subject areas in workshops
Be expected to study independently

Our teaching is supported through our Virtual Learning Environment called Blackboard. This means you can access a range of materials to support your lectures wherever you are.

We’ll also assign you a tutor to support you throughout your portfolio.

Assessment

There are two types of assessments: practice (also called formative) or formal (also called summative).

Practice assessments do not count towards your final mark. These are your chance to test your understanding – and learn how to improve for the real thing.

You’ll have formal assessments at the end of each module. These could include essays, exams, or portfolios and are set and administered by the CIM.

Learning support

In addition to the excellent support you will receive from your course teaching team, our central Academic Skills team provides group and one-to-one help to support your learning in a number of areas. These include:

study skills such as reading, note-taking and presentation skills
written English, including punctuation and grammatical accuracy
academic writing and how to reference
research skills
critical thinking and understanding arguments
revision, assessment and examination skills
time management

Additional support

Our Student Inclusion Services support students with additional needs such as sensory impairment, or learning difficulties such as dyslexia.

Feedback

We know that it’s important for you to be able to gauge your progress. So, your tutor will give you feedback on any practice assessments you do.

We usually give you feedback on formal assessments within 20 working days, but the format will vary for each module.

Your study time will include scheduled classes, independent learning and assessments. It will vary depending on your module choices, but could look like:

Independent learning

As well as timetabled sessions, we know it’s important for you to discover things on your own terms. This could involve:

Reading journals, articles and books
Working on projects, alone or in a group
Researching in the library
Preparing coursework
Getting ready for exams

We’ve invested in state-of-the-art facilities to help you make the most of your private study time. Whether you need a library, a computer, or a lab, you’ll find it at Staffordshire University.

Staff

Kathryn Mitchell

Senior Lecturer

Lecturer in Digital Marketing, specialising in developing strategy in changing and disruptive environments, assessing occupational competency and using technology to increase operational efficiency. Kathryn joined Staffordshire University in 2019.

Kathryn's profile

Paul Dobson

Senior Lecturer

Senior Lecturer at Staffordshire Business School for over 17 years, specialising in digital and strategic marketing. This includes local, national and international Search Engine Optimisation (SEO), and Conversion Rate Optimisation (CRO).

Paul's profile

Dr Joe Hazzam

Interim Course Director

Joe is a Senior Lecturer, and course leader of the BSc digital and social media programme. Joe delivers workshops and masterclasses on social media and digital marketing strategies with 17 years of experience in strategic and digital marketing

Joe's profile

Fees

If you would like to know more about the fees listed and what this means to you then please get in touch with our Enquiries Team.

Not included in tuition fees
Not included in the fees:
All students studying CIM awards pay membership and assessment costs direct to the CIM. The latest fees are available from the CIM website in the Qualifications section. All students studying CIM awards pay membership & assessment costs direct to the CIM. The latest fees are available from the CIM website in the Qualifications section.

Accommodation and living costs
Accommodation and living costs
Accommodation and living costs are not included in our fees. View our accommodation Read more about living costs

Sources of financial support

If you receive funding from Student Finance you may be eligible to apply for additional benefits. Details can be obtained by reading our additional funding web pages, or visiting www.gov.uk.

Scholarships and additional funding

As an undergraduate student at Staffordshire, you may be eligible for additional financial support through one of our scholarships and bursaries. You can visit our funding page to find out more and check your eligibility.

Our students

With over ten years’ experience and knowledge of PR, I wanted to expand my knowledge of the wider marketing landscape and associated processes. The CIM offered me a the chance to understand a more detailed approach to marketing and wider knowledge of multi-channel strategies throughout the marketing process.

The course was both vast and detailed in what it offered, enabling me to adopt a more strategic approach to my campaigns and working, from initial stages right through to measuring and analysing success.

Sian Alcock

CIM Diploma in Professional Marketing graduate

My successful completion of the CIM marketing courses helped organise my knowledge of marketing and brought my skills up to date. With my background in sales and no previous academic knowledge of marketing, the courses have given me a competitive edge, helped apply the latest marketing practices at the organisation I work for and increased my professional confidence.

Konrad Sowinski

CIM Diploma

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Rules and regulations

If you are offered a place at University of Staffordshire, your offer will be subject to our rules, regulations and enrolment conditions, which may vary from time to time.

Students of University of Staffordshire enter into a contract with us and are bound by these rules and regulations, which are subject to change. For more information, please see: University Policies and Regulations.

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Professional Digital Marketing CIM Diploma in CIM Certificate in