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Professional Digital Marketing

Recognised worldwide

The CIM qualifications are recognised by companies across the world

Flexible part-time learning

Each module you study will have a blend of face to face and online teaching

Make connections

As a CIM student member you will have access to a global network of professional marketers

Location:
Stoke-on-Trent campus
Study option:
Part-time
Choose another study option
Duration:
1 Year
Start date:
4 January 2021
20 September 2021
School:
Staffordshire Business School
Book onto a Virtual Open Day Enquire about this course Apply now

Course changes for 2020/21

We are changing the way we deliver our courses from September 2020 to ensure a great student experience within a COVID-secure environment.

Find out more

Do you want to study a recognised professional qualification and keep up with the latest trends in marketing? If you want to get on in marketing, then the CIM courses will give you the skills and knowledge to succeed.

The CIM Diploma in Professional Digital Marketing offers the practicing marketer with relevant and contemporary marketing content. The Diploma aims to provide you with the knowledge and understanding to support a marketing role at management level within the workplace. You will learn how to take a strategic approach. In addition, you will keep up with the latest trends & learn how to use key marketing metrics and measurement techniques to make informed strategic decisions.

Staffordshire University has been a CIM Accredited Study Centre for over 30 years. During this time, we have been commended by the CIM for our results.

The CIM Certificate in Professional Digital Marketing offers the practicing marketer with relevant and contemporary marketing content. The Certificate aims to provide you with the knowledge and understanding to support a marketing role at operational level within the marketing workplace. You will learn how to blend practical marketing skills with academic understating. In addition, you will keep up with latest trends and gain the skills to stay ahead of the field. On successful completion of the Certificate you can then progress to the CIM Diploma in Professional Digital Marketing.

Staffordshire University has been a CIM Accredited Study Centre for over 30 years. During this time we have been commended by the CIM for our results. You will need to join the CIM at the beginning of your course.

On successful completion of study, we will issue the following award: CIM Diploma in Professional Digital Marketing

On successful completion of study, we will issue the following award: CIM Certificate in Professional Digital Marketing

Part-time study

This course is part-time and is delivered through a mix of face to face and online teaching. Evening face to face session are held weekly, usually on Thursdays between 6-9pm. Some modules will include sessions delivered through webinars rather than face to face teaching.

You can complete your course in one year.

Part-time study

This course is part-time and is delivered through a mix of face to face and online teaching. Evening face to face session are held weekly, usually on Thursdays between 6-9pm. You can complete your course in one year.

Course content

The CIM Diploma in Professional Digital Marketing is a part-time, one-year course, and consists of three modules.

You will study the following modules:

  • Strategic Marketing - You will develop an understanding on how strategic marketing planning process can be implemented and evaluated while managing resources effectively.
  • Mastering Metrics - You will gain an understanding of marketing metrics and how they are used within organisations to support strategic management decisions. 
  • Digital Strategy - You will be provided with an understanding of how strategic digital marketing can be implemented within an organisation. 

You will need to join the CIM at the beginning of your course.

The CIM Certificate in Professional Digital Marketing is a part-time, one-year course, and consists of three modules.

  • Marketing - The module introduces you to the role and function of marketing and investigates what influences your customers. On completion of the module you will be able to adapt the marketing mix to meet the requirements of your customers.
  • Integrated Communications - The module provides an understanding of internal and external effective communication and building long-term relationships and delivering customer value. You will study the importance of planning integrated communication and identify how brand 

    management can be incorporated within an organisation to enable delivery of customer value.

  • Digital Marketing - The module provides you with an appreciation of the continual development of digital communications.  You will gain awareness of how digital marketing can enhance marketing activities. Practical research is undertaken on how digital marketing activities for example with digital metrics can enhance effectiveness of marketing within an organisation.

You should have at least one of the following:

  • CIM Professional Certificate in Marketing or CIM Certificate in Professional Marketing
  • Foundation degree in Business with Marketing
  • Any relevant Level 4 qualification
  • UK degree or international equivalent with at least one third of credits coming from marketing content ( i.e.120 credits in Bachelor degrees or 60 credits in Masters degrees)
  • Professional practice (suggested two year in a marketing role) plus diagnostic assessment onto Level 6.

If English is not your first language, you also will need to demonstrate you hold a suitable English Language qualification, in addition to the above entry requirements.  Such as IELTS 6.5, with a minimum of 6.0 in individual components.

CIM may consider other qualifications.

You should have at least one of the following:

  • CIM Level 3 Introductory Certificate
  • CIM Foundation Certificate in Marketing
  • Any relevant Level 3 qualification
  • Any UK degree or international equivalent
  • Professional practice (suggested one year in marketing role) plus diagnostic assessment onto Level 4.

If English is not your first language, you also will need to demonstrate you hold a suitable English Language qualification, in addition to the above entry requirements. Such as IELTS 6.5, with a minimum of 6.0 in individual components.

CIM may consider other qualifications.

Facilities

Careers

After completing the CIM Diploma in Professional Digital Marketing, you’ll be equipped to work in the following roles:

  • Senior marketing manager
  • Head of marketing
  • Senior social media manager
  • Head of communications

Teaching and assessment

Teaching

We know that everyone learns differently. So not only do we use traditional ways of teaching like lectures, we also use problem-based learning to help you apply your skills.

 For this course, you'll:

  • Work with others on group work
  • Delve deeper into subject areas in workshops
  • Be expected to study independently

Our teaching is supported through our Virtual Learning Environment called Blackboard. This means you can access a range of materials to support your lectures wherever you are.

We’ll also assign you a tutor to support you throughout your portfolio.

We know that everyone learns differently. So not only do we use traditional ways of teaching like lectures, we also use problem-based learning to help you apply your skills.

 For this course, you'll:

  • Work with others on group work
  • Delve deeper into subject areas in workshops
  • Be expected to study independently

Our teaching is supported through our Virtual Learning Environment called Blackboard. This means you can access a range of materials to support your lectures wherever you are.

We’ll also assign you a tutor to support you throughout your portfolio.

Assessment

There are two types of assessments: practice (also called formative) or formal (also called summative).

Practice assessments do not count towards your final mark. These are your chance to test your understanding – and learn how to improve for the real thing.

You’ll have formal assessments at the end of each module. These could include essays, exams, or portfolios and are set and administered by the CIM.

There are two types of assessments: practice (also called formative) or formal (also called summative).

Practice assessments do not count towards your final mark. These are your chance to test your understanding – and learn how to improve for the real thing.

You’ll have formal assessments at the end of each module. These could include essays, exams, or portfolios and are set and administered by the CIM.

Learning support

In addition to the excellent support you will receive from your course teaching team, our central Academic Skills team provides group and one-to-one help to support your learning in a number of areas. These include study skills (including reading, note-taking and presentation skills); written English (including punctuation and grammatical accuracy); academic writing (including how to reference); research skills; critical thinking and understanding arguments; and revision, assessment and examination skills (including time management).

Additional support

Our AccessAbility Services support students with additional needs such as sensory impairment, or learning difficulties such as dyslexia.

Feedback

We know that it’s important for you to be able to gauge your progress. So, your tutor will give you feedback on any practice assessments you do.

We usually give you feedback on formal assessments within 20 working days, but the format will vary for each module.

We know that it’s important for you to be able to gauge your progress. So, your tutor will give you feedback on any practice assessments you do.

We usually give you feedback on formal assessments within 20 working days, but the format will vary for each module.

Staff

Kathryn Mitchell
Kathryn MitchellLecturer

Course Leader for Chartered Institute of Marketing (CIM), and with a background in Training and Assessing in Digital Marketing and Digital Media, Kathryn has worked on several Digital Marketing projects, consulting in strategic decisions for SME…

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Angela Lawrence
Angela LawrenceAssociate Dean - Recruitment

Angela is a Chartered Marketer and holds an MSc in Strategic Marketing with Digital Marketing. Coming from a marketing practitioner background, Angela has worked for multi-national organisations in global marketing management roles. Since joinin…

Read full profile
Professor Vish Maheshwari
Professor Vish MaheshwariAssociate Dean - Students

Prof Maheshwari has held several academic leadership roles such as Head of Department, Director of Postgraduate programmes, MBA Programme Director and Senior Lecturer at various UK HE institutions. He has active affiliations with a number of pro…

Read full profile

For the course starting on 4 January 2021 the tuition fees are:

Tuition fees for CIM Diploma in-Part-time
Study option UK / Channel Islands
Part-time £1,710 per year of study

For the course starting on 20 September 2021 the tuition fees are:

Tuition fees for CIM Diploma in-Part-time
Study option UK / Channel Islands
Part-time To be confirmed

For the course starting on 4 January 2021 the tuition fees are:

Tuition fees for CIM Certificate in Part-time
Study option UK / Channel Islands
Part-time £1,440 per year of study

For the course starting on 20 September 2021 the tuition fees are:

Tuition fees for CIM Certificate in Part-time
Study option UK / Channel Islands
Part-time To be confirmed

If you would like to know more about the fees listed and what this means to you then please get in touch with our Enquiries Team.

Our students

Sian Alcock
CIM Diploma in Professional Marketing graduate

With over ten years’ experience and knowledge of PR, I wanted to expand my knowledge of the wider marketing landscape and associated processes. The CIM offered me a the chance to understand a more detailed approach to marketing and wider knowledge of multi-channel strategies throughout the marketing process.

The course was both vast and detailed in what it offered, enabling me to adopt a more strategic approach to my campaigns and working, from initial stages right through to measuring and analysing success.

about
Konrad Sowinski
CIM Diploma

My successful completion of the CIM marketing courses helped organise my knowledge of marketing and brought my skills up to date. With my background in sales and no previous academic knowledge of marketing, the courses have given me a competitive edge, helped apply the latest marketing practices at the organisation I work for and increased my professional confidence.

Apply

Stoke-on-Trent campus
CIM Diploma in
Part-time
4 January 2021
Stoke-on-Trent campus
CIM Diploma in
Part-time
20 September 2021

Rules and regulations

If you are offered a place at Staffordshire University, your offer will be subject to our rules, regulations and enrolment conditions, which may vary from time to time.

Students of Staffordshire University enter into a contract with us and are bound by these rules and regulations, which are subject to change. For more information, please see: University Policies and Regulations.

18/01/2021 19:36:26 / Professional Digital Marketing / Part-time / 12.0 / 43.0 / SSTK-P-S-C-0265 / Direct link

18/01/2021 19:36:26 / Professional Digital Marketing / Part-time / 9.0 / 43.0 / SSTK-P-S-C-0264 / Direct link