Professional Digital Marketing

Do you want to study a recognised professional qualification and keep up with the latest trends in marketing? If you want to get on in marketing, then the CIM courses will give you the skills and knowledge to succeed.

The CIM Diploma in Professional Digital Marketing offers the practicing marketer with relevant and contemporary marketing content. The Diploma aims to provide you with the knowledge and understanding to support a marketing role at management level within the workplace. You will learn how to take a strategic approach. In addition, you will keep up with the latest trends & learn how to use key marketing metrics and measurement techniques to make informed strategic decisions.

Staffordshire University has been a CIM Accredited Study Centre for over 30 years. During this time, we have been commended by the CIM for our results.

The CIM Certificate in Professional Digital Marketing offers the practicing marketer with relevant and contemporary marketing content. The Certificate aims to provide you with the knowledge and understanding to support a marketing role at operational level within the marketing workplace. You will learn how to blend practical marketing skills with academic understating. In addition, you will keep up with latest trends and gain the skills to stay ahead of the field. On successful completion of the Certificate you can then progress to the CIM Diploma in Professional Digital Marketing.

Staffordshire University has been a CIM Accredited Study Centre for over 30 years. During this time we have been commended by the CIM for our results. You will need to join the CIM at the beginning of your course.

The CIM Diploma in Professional Digital Marketing is a part-time, one-year course, and consists of three modules.

You will study the following modules:

• Marketing & Digital Strategy - This module will enable you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage. You will be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making. You will also be able to apply all stages within the marketing planning process – from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels. Finally, you will learn how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives.

• Digital Optimisation - For many organisations, adopting digital marketing has involved transforming aspects of their practice and application. This module will provide you with an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing. This will enable you to integrate and optimise digital marketing as well as develop strategic responses to change. You will also be able to ensure responses are measured to evidence success.

• The Digital Customer Experience - Customer behaviour has dramatically changed with the digital revolution. This module provides you with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfil customers’ strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives. It will also help to ensure you provide the desired customer experience, by understanding the customer’s journey while complying with relevant legislation and regulation.

You will need to join the CIM at the beginning of your course.

The CIM Certificate in Professional Digital Marketing is a part-time, one-year course, and consists of three modules.

• Applied Marketing - In this module, you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.
  
  
• Planning Campaigns - This module aims to give you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation’s current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.

• Digital Marketing Techniques - This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment. You will also use a range of tools to plan how to enhance an organisation’s effectiveness in the digital age.