Digital and Social Media Marketing

Driving Business Performance

How can you measure and understand how well an organisation is performing? Discover how businesses measure success and make smarter decisions. This module shows you how to interpret data, track performance, and plan effectively without needing a finance background. You’ll explore KPIs, dashboards, and practical analytics, gaining skills to understand any organisation’s performance and make informed decisions.

Module code: BUSM30005

Global Business Issues

How do global business issues shape the way organisations operate in an international environment?You will explore key global business issues and develop an understanding of how economic, cultural, political and environmental factors influence organisations operating across international markets. You will apply business concepts to real-world examples while building essential academic and employability skills to support your progression into higher-level business study.

Module code: BUSM30004

The Enterprise And Social Innovation Project

How can enterprise and social innovation ideas be developed to address real-world challenges?You will develop and present an enterprise or social innovation project that responds to a real-world problem. You will work collaboratively to generate ideas, plan solutions, and communicate your project effectively while building essential enterprise, teamwork and reflective skills to support your progression in business studies.

Module code: BUSM30006

Business In Practice

What does business look like in practice, and how do real organisations make decisions?You will engage in hands-on business challenges that simulate real-world practice. You will work as an aspiring Business Manager to solve practical business problems, pitch ideas, and reflect on your learning while developing the professional skills needed for success in business and management study.

Module code: BUSM30003

Digital Content & Social Media Strategy

Can you turn ideas into scroll-stopping content?In this module, you’ll learn how to plan, create and share digital content that connects brands with their audiences. You’ll explore how different social-media platforms work, use guided creative techniques to produce engaging posts and short videos, and evaluate what makes campaigns perform well. Alongside hands-on practice, you’ll discuss ethical and sustainable digital marketing. By the end, you’ll have built the creative and strategic foundations to progress towards a career in digital marketing, communications or content management.

Module code: DSMM40006

Future Enterprise - Your Brand, Your Business

What if your personal brand could become your business?This module empowers you to explore enterprise and entrepreneurship by developing a personal brand as the foundation for a viable business idea.You will gain confidence in pitching to business audiences and build essential business planning skills, including basic costing, pricing, and cash flow. The module supports employability, creativity, and entrepreneurial thinking, providing a strong foundation for future study and self-employment.

Module code: DSMM40007

Marketing Strategy & Communications

Want to understand how marketing really works?In this module, you’ll learn how businesses use strategy and communication to connect with customers and grow their brands. You’ll explore how to research markets, identify target audiences, and plan simple campaigns that meet business goals. Through workshops and live case studies, you’ll build confidence in analysing marketing problems and presenting campaign ideas to stakeholders. By the end of the module, you’ll understand how strategy, creativity and communication come together in marketing, preparing you for future study or roles in brand management, communications or campaign planning.

Module code: DSMM40005

Digital Marketing Practice & Analytics

Ever wondered what happens behind the scenes of online campaigns?In this module, you’ll learn how digital marketers use data to measure performance and make decisions. You’ll explore the tools and analytics that show how audiences interact with websites, emails and social media, then use real or simulated data to uncover insights. Through guided practical sessions, you’ll interpret results, create reports and understand what drives digital success. By the end, you’ll be able to apply key digital marketing tools confidently and communicate insights that support effective, ethical marketing decisions.

Module code: DSMM40004

Influencer Marketing And Digital Brand Advocacy

How do brands work with influencers to build trust, engagement and impact in digital spaces?This module explores influencer marketing as a key element of contemporary digital marketing strategy. You will examine how brands collaborate with influencers and content creators across social media platforms, analyse real-world campaigns, and develop your own influencer marketing proposals. The module also addresses ethical, legal and reputational considerations, preparing you for professional roles in social media, digital marketing and brand communications.

Module code: DSMM50012

Data Driven Digital Marketing Strategy

How can data transform the way you plan and deliver digital marketing?In this module, you’ll explore the analytics tools, techniques and insights that help you understand what digital audiences do, why they do it and how you can improve performance. You’ll learn how to interpret data trends, visualise information clearly and apply strategic frameworks to build effective multi-channel campaigns. By turning real digital evidence into confident decision-making, you’ll develop practical skills that prepare you for data-informed roles across marketing, insight, and digital strategy.

Module code: DSMM50010

Consumer Insight And Digital Experience

What really shapes the decisions people make online?In this module, you’ll explore why consumers behave the way they do and how psychology, culture and motivation influence their digital choices. You’ll learn to create personas, map customer journeys and analyse user experiences using insight and research. By understanding what customers need and why it matters, you’ll build the skills to design better digital experiences and strengthen your strategic thinking for a career in digital marketing.

Module code: DSMM50011

The Business Of Doing Good

What does it mean to build a brand that is truly global, ethical and sustainable?In this module, you will examine how international brands navigate cultural differences, sustainability expectations and responsible business challenges. You will examine real cases of global branding, apply ethical and sustainability frameworks to guide decision-making, and develop the skills to evaluate and improve responsible business practices. This module strengthens your global awareness, critical thinking and professional insight, preparing you for roles in marketing, brand management, CSR and international business.

Module code: BUSM50037

Digital Marketing Leadership And Change Management

How do you lead digital marketing teams through rapid change, new technology and rising ethical expectations?In this module, you’ll explore leadership and change management through the lens of digital marketing transformation. You’ll evaluate how data and AI tools reshape marketing roles, workflows and decision-making, and you’ll learn how to plan change that builds capability, manages stakeholder resistance and protects trust. By creating an evidence-based change proposal and communicating it for professional audiences, you’ll develop the strategic leadership skills needed for digital marketing management and transformation roles.

Module code: DSMM60003

Applied Practitioner Reseach Project

This module provides you with the opportunity to design, deliver, and evaluate a practice-based project that enables meaningful knowledge exchange between the university and external organisations. Moving beyond traditional consultancy models, the module focuses on impact, professional identity, and applied research, enabling you to demonstrate how their disciplinary knowledge and skills can create value in real organisational contexts.

Module code: BUSM60036

Strategic Marketing And Brand Management

How can brands win market share while staying ethical, responsible and trusted?In this module, you’ll explore how strategic marketing decisions shape corporate reputation and societal impact. You’ll evaluate strategic frameworks alongside corporate responsibility, ethics and stakeholder expectations, using real-world cases to develop evidence-based recommendations. You’ll produce a strategic marketing plan and create an academic poster that communicates a key responsibility and reputation issue drawn from your plan. This module strengthens your critical judgement and prepares you for roles in strategic marketing, brand management and corporate responsibility.

Module code: DSMM60004

Marketing Strategy & Communications

Want to understand how marketing really works?In this module, you’ll learn how businesses use strategy and communication to connect with customers and grow their brands. You’ll explore how to research markets, identify target audiences, and plan simple campaigns that meet business goals. Through workshops and live case studies, you’ll build confidence in analysing marketing problems and presenting campaign ideas to stakeholders. By the end of the module, you’ll understand how strategy, creativity and communication come together in marketing, preparing you for future study or roles in brand management, communications or campaign planning.

Module code: DSMM40005

Digital Marketing Practice & Analytics

Ever wondered what happens behind the scenes of online campaigns?In this module, you’ll learn how digital marketers use data to measure performance and make decisions. You’ll explore the tools and analytics that show how audiences interact with websites, emails and social media, then use real or simulated data to uncover insights. Through guided practical sessions, you’ll interpret results, create reports and understand what drives digital success. By the end, you’ll be able to apply key digital marketing tools confidently and communicate insights that support effective, ethical marketing decisions.

Module code: DSMM40004

Digital Content & Social Media Strategy

Can you turn ideas into scroll-stopping content?In this module, you’ll learn how to plan, create and share digital content that connects brands with their audiences. You’ll explore how different social-media platforms work, use guided creative techniques to produce engaging posts and short videos, and evaluate what makes campaigns perform well. Alongside hands-on practice, you’ll discuss ethical and sustainable digital marketing. By the end, you’ll have built the creative and strategic foundations to progress towards a career in digital marketing, communications or content management.

Module code: DSMM40006

Future Enterprise - Your Brand, Your Business

What if your personal brand could become your business?This module empowers you to explore enterprise and entrepreneurship by developing a personal brand as the foundation for a viable business idea.You will gain confidence in pitching to business audiences and build essential business planning skills, including basic costing, pricing, and cash flow. The module supports employability, creativity, and entrepreneurial thinking, providing a strong foundation for future study and self-employment.

Module code: DSMM40007

The Business Of Doing Good

What does it mean to build a brand that is truly global, ethical and sustainable?In this module, you will examine how international brands navigate cultural differences, sustainability expectations and responsible business challenges. You will examine real cases of global branding, apply ethical and sustainability frameworks to guide decision-making, and develop the skills to evaluate and improve responsible business practices. This module strengthens your global awareness, critical thinking and professional insight, preparing you for roles in marketing, brand management, CSR and international business.

Module code: BUSM50037

Data Driven Digital Marketing Strategy

How can data transform the way you plan and deliver digital marketing?In this module, you’ll explore the analytics tools, techniques and insights that help you understand what digital audiences do, why they do it and how you can improve performance. You’ll learn how to interpret data trends, visualise information clearly and apply strategic frameworks to build effective multi-channel campaigns. By turning real digital evidence into confident decision-making, you’ll develop practical skills that prepare you for data-informed roles across marketing, insight, and digital strategy.

Module code: DSMM50010

Influencer Marketing And Digital Brand Advocacy

How do brands work with influencers to build trust, engagement and impact in digital spaces?This module explores influencer marketing as a key element of contemporary digital marketing strategy. You will examine how brands collaborate with influencers and content creators across social media platforms, analyse real-world campaigns, and develop your own influencer marketing proposals. The module also addresses ethical, legal and reputational considerations, preparing you for professional roles in social media, digital marketing and brand communications.

Module code: DSMM50012

Consumer Insight And Digital Experience

What really shapes the decisions people make online?In this module, you’ll explore why consumers behave the way they do and how psychology, culture and motivation influence their digital choices. You’ll learn to create personas, map customer journeys and analyse user experiences using insight and research. By understanding what customers need and why it matters, you’ll build the skills to design better digital experiences and strengthen your strategic thinking for a career in digital marketing.

Module code: DSMM50011

Business Placement

Module code: MKTGP0043

Digital Marketing Leadership And Change Management

How do you lead digital marketing teams through rapid change, new technology and rising ethical expectations?In this module, you’ll explore leadership and change management through the lens of digital marketing transformation. You’ll evaluate how data and AI tools reshape marketing roles, workflows and decision-making, and you’ll learn how to plan change that builds capability, manages stakeholder resistance and protects trust. By creating an evidence-based change proposal and communicating it for professional audiences, you’ll develop the strategic leadership skills needed for digital marketing management and transformation roles.

Module code: DSMM60003

Applied Practitioner Reseach Project

This module provides you with the opportunity to design, deliver, and evaluate a practice-based project that enables meaningful knowledge exchange between the university and external organisations. Moving beyond traditional consultancy models, the module focuses on impact, professional identity, and applied research, enabling you to demonstrate how their disciplinary knowledge and skills can create value in real organisational contexts.

Module code: BUSM60036

Strategic Marketing And Brand Management

How can brands win market share while staying ethical, responsible and trusted?In this module, you’ll explore how strategic marketing decisions shape corporate reputation and societal impact. You’ll evaluate strategic frameworks alongside corporate responsibility, ethics and stakeholder expectations, using real-world cases to develop evidence-based recommendations. You’ll produce a strategic marketing plan and create an academic poster that communicates a key responsibility and reputation issue drawn from your plan. This module strengthens your critical judgement and prepares you for roles in strategic marketing, brand management and corporate responsibility.

Module code: DSMM60004