Digital and Social Media Marketing

Want a career in one of the UK’s fastest growing industries? Digital marketing channels have revolutionised business operations.

Our BSc (Hons) Digital and Social Media Marketing will equip you with the skills and experience that employers demand of modern marketing professionals and you will graduate with experience in digital marketing analytics and strategy, search engine optimisation, social media marketing and digital content creation. 

As this course is accredited by the Chartered Institute of Marketing (CIM), you’ll have the opportunity to complete a Certificate in Professional Digital Marketing alongside your degree. This will improve your employability as it’s sought after by many recruiters.

We teach everything through a real-world perspective, which means you will learn how to apply your knowledge. We also use the latest industry software.

You will graduate with experience of how to develop and implement a digital marketing strategy, use search engine optimisation and create content for videos, images podcasts and webinars. You will also delve into digital marketing analytics, learn how to audit an online channel and do research into consumer behaviour. Other key topics include regulations and how to evaluate a return on investment.

In your final year, you will carry out a consultancy project where you will offer support to a company. It could range from drawing up a social media strategy to helping the business improve its customer experience and website.

We also have plans to develop our own marketing agency, which is set to be overseen by students. This will give you wider opportunities to work with external organisations on specific projects.

Our academic staff also bring a wealth of marketing experience and research expertise. This includes work with multinational companies such as Coca-Cola and Marriott Hotels. They also have proven track records of transforming business performance through digital marketing techniques.

Our BSc (Hons) Digital and Social Media Marketing will equip you with the skills and experience that employers demand of modern marketing professionals and you will graduate with experience in digital marketing analytics and strategy, search engine optimisation, social media marketing and digital content creation. 

As this course is accredited by the Chartered Institute of Marketing (CIM), you’ll have the opportunity to complete a Certificate in Professional Digital Marketing alongside your degree. This will improve your employability as it’s sought after by many recruiters.

We teach everything through a real-world perspective, which means you will learn how to apply your knowledge. We also use the latest industry software.

You will graduate with experience of how to develop and implement a digital marketing strategy, use search engine optimisation and create content for videos, images podcasts and webinars. You will also delve into digital marketing analytics, learn how to audit an online channel and do research into consumer behaviour. Other key topics include regulations and how to evaluate a return on investment.

In your final year, you will carry out a consultancy project where you will offer support to a company. It could range from drawing up a social media strategy to helping the business improve its customer experience and website.

We also have plans to develop our own marketing agency, which is set to be overseen by students. This will give you wider opportunities to work with external organisations on specific projects.

Our academic staff also bring a wealth of marketing experience and research expertise. This includes work with multinational companies such as Coca-Cola and Marriott Hotels. They also have proven track records of transforming business performance through digital marketing techniques.

Our BSc (Hons) Digital and Social Media Marketing will equip you with the skills and experience that employers demand of modern marketing professionals and you will graduate with experience in digital marketing analytics and strategy, search engine optimisation, social media marketing and digital content creation. 

As this course is accredited by the Chartered Institute of Marketing (CIM), you’ll have the opportunity to complete a Certificate in Professional Digital Marketing alongside your degree. This will improve your employability as it’s sought after by many recruiters.

We teach everything through a real-world perspective, which means you will learn how to apply your knowledge. We also use the latest industry software.

You will graduate with experience of how to develop and implement a digital marketing strategy, use search engine optimisation and create content for videos, images podcasts and webinars. You will also delve into digital marketing analytics, learn how to audit an online channel and do research into consumer behaviour. Other key topics include regulations and how to evaluate a return on investment.

In your final year, you will carry out a consultancy project where you will offer support to a company. It could range from drawing up a social media strategy to helping the business improve its customer experience and website.

We also have plans to develop our own marketing agency, which is set to be overseen by students. This will give you wider opportunities to work with external organisations on specific projects.

Our academic staff also bring a wealth of marketing experience and research expertise. This includes work with multinational companies such as Coca-Cola and Marriott Hotels. They also have proven track records of transforming business performance through digital marketing techniques.

Work placements

In your first year you will learn about the important role marketing plays in the relationships between consumer and organisations. We will equip you with the skills needed to begin analysing digital marketing techniques and how to create content that would best fit into a social media strategy to leverage the variety of platforms used by organisations to communicate with their consumers. This will help you in identifying how improvements can be made to digital communications to better deliver your message and understand how market research and data can be used to align marketing activities to business objectives.

Your second year will follow on from this revising the previous year and improving on it with a variety of new skills for you to learn and utilise in the workplace. You will begin to look at how effective marketing strategies can be used to achieve growth in a organisation and how to responsibly manage the brand of a business on a global scale diving into how different cultures will perceive certain marketing strategies and understand the corporate, social and ethical aspects of a complex global market. While improving on data analysis skills and how it can be used beyond just social media and how to analyse consumer needs in a ever changing market by evaluating consumer values.

During your third year you will be able to further expand on the skills from the previous years and put them into practice working with an organisation of your choice to identify and area of research beneficial to the both of you. This will develop experience in consultancy and project management as you will get yourself immersed in real time problem solving while developing a set of recommendations based on your finding and present them to the organisation.

In your first year you will learn about the important role marketing plays in the relationships between consumer and organisations. We will equip you with the skills needed to begin analysing digital marketing techniques and how to create content that would best fit into a social media strategy to leverage the variety of platforms used by organisations to communicate with their consumers. This will help you in identifying how improvements can be made to digital communications to better deliver your message and understand how market research and data can be used to align marketing activities to business objectives.

Your second year will follow on from this revising the previous year and improving on it with a variety of new skills for you to learn and utilise in the workplace. You will begin to look at how effective marketing strategies can be used to achieve growth in a organisation and how to responsibly manage the brand of a business on a global scale diving into how different cultures will perceive certain marketing strategies and understand the corporate, social and ethical aspects of a complex global market. While improving on data analysis skills and how it can be used beyond just social media and how to analyse consumer needs in a ever changing market by evaluating consumer values.

During your third year you will be able to further expand on the skills from the previous years and put them into practice working with an organisation of your choice to identify and area of research beneficial to the both of you. This will develop experience in consultancy and project management as you will get yourself immersed in real time problem solving while developing a set of recommendations based on your finding and present them to the organisation.

In your first year you will learn about the important role marketing plays in the relationships between consumer and organisations. We will equip you with the skills needed to begin analysing digital marketing techniques and how to create content that would best fit into a social media strategy to leverage the variety of platforms used by organisations to communicate with their consumers. This will help you in identifying how improvements can be made to digital communications to better deliver your message and understand how market research and data can be used to align marketing activities to business objectives.

Your second year will follow on from this revising the previous year and improving on it with a variety of new skills for you to learn and utilise in the workplace. You will begin to look at how effective marketing strategies can be used to achieve growth in a organisation and how to responsibly manage the brand of a business on a global scale diving into how different cultures will perceive certain marketing strategies and understand the corporate, social and ethical aspects of a complex global market. While improving on data analysis skills and how it can be used beyond just social media and how to analyse consumer needs in a ever changing market by evaluating consumer values.

During your third year you will be able to further expand on the skills from the previous years and put them into practice working with an organisation of your choice to identify and area of research beneficial to the both of you. This will develop experience in consultancy and project management as you will get yourself immersed in real time problem solving while developing a set of recommendations based on your finding and present them to the organisation.