Digital and Social Media Marketing

Study options

Award

BSc (Hons)

Key facts

UCAS code:
N1NA
UCAS code:
N1NB
UCAS code:
N1NC
Location:
Stoke-on-Trent campus
Location:
Stoke-on-Trent campus
Location:
Stoke-on-Trent campus
Study option:
Full-time
Study option:
Full-time, with a foundation year
Study option:
Full-time, with a placement year
Duration:
3 Years
Duration:
4 Years
Duration:
4 Years
Start date:
23 September 2024

Work with real companies

Support business on marketing projects

Ahead of the curve

Use the latest marketing strategies and software

Make connections

Take advantage of professional networks and work experience opportunities

Want a career in one of the UK’s fastest growing industries? Digital marketing channels have revolutionised business operations.

Our BSc (Hons) Digital and Social Media Marketing will equip you with the skills and experience that employers demand of modern marketing professionals and you will graduate with experience in digital marketing analytics and strategy, search engine optimisation, social media marketing and digital content creation. 

As this course is accredited by the Chartered Institute of Marketing (CIM), you’ll have the opportunity to complete a Certificate in Professional Digital Marketing alongside your degree. This will improve your employability as it’s sought after by many recruiters.

We teach everything through a real-world perspective, which means you will learn how to apply your knowledge. We also use the latest industry software.

You will graduate with experience of how to develop and implement a digital marketing strategy, use search engine optimisation and create content for videos, images podcasts and webinars. You will also delve into digital marketing analytics, learn how to audit an online channel and do research into consumer behaviour. Other key topics include regulations and how to evaluate a return on investment.

In your final year, you will carry out a consultancy project where you will offer support to a company. It could range from drawing up a social media strategy to helping the business improve its customer experience and website.

We also have plans to develop our own marketing agency, which is set to be overseen by students. This will give you wider opportunities to work with external organisations on specific projects.

Our academic staff also bring a wealth of marketing experience and research expertise. This includes work with multinational companies such as Coca-Cola and Marriott Hotels. They also have proven track records of transforming business performance through digital marketing techniques.

Our BSc (Hons) Digital and Social Media Marketing will equip you with the skills and experience that employers demand of modern marketing professionals and you will graduate with experience in digital marketing analytics and strategy, search engine optimisation, social media marketing and digital content creation. 

As this course is accredited by the Chartered Institute of Marketing (CIM), you’ll have the opportunity to complete a Certificate in Professional Digital Marketing alongside your degree. This will improve your employability as it’s sought after by many recruiters.

We teach everything through a real-world perspective, which means you will learn how to apply your knowledge. We also use the latest industry software.

You will graduate with experience of how to develop and implement a digital marketing strategy, use search engine optimisation and create content for videos, images podcasts and webinars. You will also delve into digital marketing analytics, learn how to audit an online channel and do research into consumer behaviour. Other key topics include regulations and how to evaluate a return on investment.

In your final year, you will carry out a consultancy project where you will offer support to a company. It could range from drawing up a social media strategy to helping the business improve its customer experience and website.

We also have plans to develop our own marketing agency, which is set to be overseen by students. This will give you wider opportunities to work with external organisations on specific projects.

Our academic staff also bring a wealth of marketing experience and research expertise. This includes work with multinational companies such as Coca-Cola and Marriott Hotels. They also have proven track records of transforming business performance through digital marketing techniques.

Our BSc (Hons) Digital and Social Media Marketing will equip you with the skills and experience that employers demand of modern marketing professionals and you will graduate with experience in digital marketing analytics and strategy, search engine optimisation, social media marketing and digital content creation. 

As this course is accredited by the Chartered Institute of Marketing (CIM), you’ll have the opportunity to complete a Certificate in Professional Digital Marketing alongside your degree. This will improve your employability as it’s sought after by many recruiters.

We teach everything through a real-world perspective, which means you will learn how to apply your knowledge. We also use the latest industry software.

You will graduate with experience of how to develop and implement a digital marketing strategy, use search engine optimisation and create content for videos, images podcasts and webinars. You will also delve into digital marketing analytics, learn how to audit an online channel and do research into consumer behaviour. Other key topics include regulations and how to evaluate a return on investment.

In your final year, you will carry out a consultancy project where you will offer support to a company. It could range from drawing up a social media strategy to helping the business improve its customer experience and website.

We also have plans to develop our own marketing agency, which is set to be overseen by students. This will give you wider opportunities to work with external organisations on specific projects.

Our academic staff also bring a wealth of marketing experience and research expertise. This includes work with multinational companies such as Coca-Cola and Marriott Hotels. They also have proven track records of transforming business performance through digital marketing techniques.

On successful completion of study, we will issue the following award: BSc (Hons) Digital and Social Media Marketing

On successful completion of study, we will issue the following award: BSc (Hons) Digital and Social Media Marketing

On successful completion of study, we will issue the following award: BSc (Hons) Digital and Social Media Marketing

Work placements

Staffordshire Business School has an established history of using our strong links with industry to secure placements for our students, and our courses offer you the flexibility to undertake an immersive 1-year placement between level 5 and level 6.

You can choose to complete a 12-month work placement between the second and final year of your course. It’s a great way to gain valuable experience and put your skills into action solving real problems.

We have a variety of placement opportunities, ranging from links with SMEs locally to national companies. Previous placements have included working with Jaguar, Land Rover, Road Chef, bet365, Alton Towers Resort, ASDA and Enterprise Car Hire.

We have a variety of placement opportunities, ranging from links with SMEs locally to national companies. Previous placements have included working with Jaguar, Land Rover, Road Chef, bet365, Alton Towers Resort, ASDA and Enterprise Car Hire.

We have a variety of placement opportunities, ranging from links with SMEs locally to national companies. Previous placements have included working with Jaguar, Land Rover, Road Chef, bet365, Alton Towers Resort, ASDA and Enterprise Car Hire.

Course content

In your first year you will learn about the important role marketing plays in the relationships between consumer and organisations. We will equip you with the skills needed to begin analysing digital marketing techniques and how to create content that would best fit into a social media strategy to leverage the variety of platforms used by organisations to communicate with their consumers. This will help you in identifying how improvements can be made to digital communications to better deliver your message and understand how market research and data can be used to align marketing activities to business objectives.

Your second year will follow on from this revising the previous year and improving on it with a variety of new skills for you to learn and utilise in the workplace. You will begin to look at how effective marketing strategies can be used to achieve growth in a organisation and how to responsibly manage the brand of a business on a global scale diving into how different cultures will perceive certain marketing strategies and understand the corporate, social and ethical aspects of a complex global market. While improving on data analysis skills and how it can be used beyond just social media and how to analyse consumer needs in a ever changing market by evaluating consumer values.

During your third year you will be able to further expand on the skills from the previous years and put them into practice working with an organisation of your choice to identify and area of research beneficial to the both of you. This will develop experience in consultancy and project management as you will get yourself immersed in real time problem solving while developing a set of recommendations based on your finding and present them to the organisation.

In your first year you will learn about the important role marketing plays in the relationships between consumer and organisations. We will equip you with the skills needed to begin analysing digital marketing techniques and how to create content that would best fit into a social media strategy to leverage the variety of platforms used by organisations to communicate with their consumers. This will help you in identifying how improvements can be made to digital communications to better deliver your message and understand how market research and data can be used to align marketing activities to business objectives.

Your second year will follow on from this revising the previous year and improving on it with a variety of new skills for you to learn and utilise in the workplace. You will begin to look at how effective marketing strategies can be used to achieve growth in a organisation and how to responsibly manage the brand of a business on a global scale diving into how different cultures will perceive certain marketing strategies and understand the corporate, social and ethical aspects of a complex global market. While improving on data analysis skills and how it can be used beyond just social media and how to analyse consumer needs in a ever changing market by evaluating consumer values.

During your third year you will be able to further expand on the skills from the previous years and put them into practice working with an organisation of your choice to identify and area of research beneficial to the both of you. This will develop experience in consultancy and project management as you will get yourself immersed in real time problem solving while developing a set of recommendations based on your finding and present them to the organisation.

In your first year you will learn about the important role marketing plays in the relationships between consumer and organisations. We will equip you with the skills needed to begin analysing digital marketing techniques and how to create content that would best fit into a social media strategy to leverage the variety of platforms used by organisations to communicate with their consumers. This will help you in identifying how improvements can be made to digital communications to better deliver your message and understand how market research and data can be used to align marketing activities to business objectives.

Your second year will follow on from this revising the previous year and improving on it with a variety of new skills for you to learn and utilise in the workplace. You will begin to look at how effective marketing strategies can be used to achieve growth in a organisation and how to responsibly manage the brand of a business on a global scale diving into how different cultures will perceive certain marketing strategies and understand the corporate, social and ethical aspects of a complex global market. While improving on data analysis skills and how it can be used beyond just social media and how to analyse consumer needs in a ever changing market by evaluating consumer values.

During your third year you will be able to further expand on the skills from the previous years and put them into practice working with an organisation of your choice to identify and area of research beneficial to the both of you. This will develop experience in consultancy and project management as you will get yourself immersed in real time problem solving while developing a set of recommendations based on your finding and present them to the organisation.

The benefits of not rushing a Business Management 4-year degree

The benefits of not rushing a Business Management 4-year degree

Video

Arib talks about the benefits of a foundation year, industry links and the inclusive culture of Staffordshire University.

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Modules

The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module where available.

Year 1 compulsory modules
Year 1 compulsory modules
Advertising And Marketing Communications 20 credits
Digital Content Creation 20 credits
Digital Marketing Techniques 20 credits
Marketing In The Business Environment 20 credits
Monitoring And Measuring In Digital Environments 20 credits
Social Media Strategy 20 credits

Modules

The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module where available.

Year 1 compulsory modules
Year 1 compulsory modules
Advertising And Marketing Communications 20 credits
Digital Content Creation 20 credits
Digital Marketing Techniques 20 credits
Marketing In The Business Environment 20 credits
Monitoring And Measuring In Digital Environments 20 credits
Social Media Strategy 20 credits

Modules

The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module where available.

Year 1 compulsory modules
Year 1 compulsory modules
Advertising And Marketing Communications 20 credits
Digital Content Creation 20 credits
Digital Marketing Techniques 20 credits
Marketing In The Business Environment 20 credits
Monitoring And Measuring In Digital Environments 20 credits
Social Media Strategy 20 credits

Entry requirements

112-120 UCAS Tariff points

48 UCAS Tariff points

112-120 UCAS Tariff points

We understand that you might have experienced a challenging run up to higher education and may have not met the entry requirements as listed. If this is the case don’t worry, contact us and our team of expert advisors can guide you through the next stages of application, or help you find the perfect course for your needs.

Evidence of satisfactory English language skills is required for international candidates where English is not their first language, such as IELTS – overall score 6.0 (with a minimum of 5.5 in Speaking, Writing, Reading and Listening) or equivalent.

Evidence of satisfactory English language skills is required for international candidates where English is not their first language, such as IELTS – overall score 6.0 (with a minimum of 5.5 in Speaking, Writing, Reading and Listening) or equivalent.

Evidence of satisfactory English language skills is required for international candidates where English is not their first language, such as IELTS – overall score 6.0 (with a minimum of 5.5 in Speaking, Writing, Reading and Listening) or equivalent.

For equivalent entry requirements in your home country, please see the information on our country pages.

Choose your country

Check our entry and English language requirements for your country.

GO

Facilities

Libraries

We have Libraries and service desks at both sites in Stoke-on-Trent and Stafford. Our experienced and friendly staff can answer your IT queries, help you to access resources, show you how to research for your assignments and help with referencing.

Careers

This course offers a wide range of career options in digital and social media marketing or more traditional marketing roles. In recent years, graduates have entered a range of marketing roles in in the public and private sectors. Many have set up their own successful businesses. With this degree you may you may find yourself pursuing a career as a…

Digital Marketing Manager
Social Media Manager
Content Manager
SEO Manager
Marketing Analytics Manager
AI Specialist
Customer Journey Analyst

All students have access to Career Connect, our dedicated careers team.

Teaching and assessment

Teaching

You will be taught through a combination of lectures, seminars, workshops and laboratory practicals. Seminars enable you to discuss and develop your understanding of topics covered in lectures in smaller groups of around 16-18 students. In addition, you will have timetabled meetings with your personal tutor at least twice a year. You will be taught in first-class learning spaces throughout your course. 

You will be taught through a combination of lectures, seminars, workshops and laboratory practicals. Seminars enable you to discuss and develop your understanding of topics covered in lectures in smaller groups of around 16-18 students. In addition, you will have timetabled meetings with your personal tutor at least twice a year. You will be taught in first-class learning spaces throughout your course. 

You will be taught through a combination of lectures, seminars, workshops and laboratory practicals. Seminars enable you to discuss and develop your understanding of topics covered in lectures in smaller groups of around 16-18 students. In addition, you will have timetabled meetings with your personal tutor at least twice a year. You will be taught in first-class learning spaces throughout your course. 

Assessment

Assessment methods depend on the modules you will be studying. The primary methods of assessment are coursework and evaluative assignments, digital portfolio development, in-class tests, presentations (both individual and group) and examinations. 

Assessment methods depend on the modules you will be studying. The primary methods of assessment are coursework and evaluative assignments, digital portfolio development, in-class tests, presentations (both individual and group) and examinations. 

Assessment methods depend on the modules you will be studying. The primary methods of assessment are coursework and evaluative assignments, digital portfolio development, in-class tests, presentations (both individual and group) and examinations. 

Learning support

In addition to the excellent support you will receive from your course teaching team, our central Academic Skills team provides group and one-to-one help to support your learning in a number of areas. These include:

  • study skills such as reading, note-taking and presentation skills
  • written English, including punctuation and grammatical accuracy
  • academic writing and how to reference
  • research skills
  • critical thinking and understanding arguments
  • revision, assessment and examination skills
  • time management

Additional support

Our Student Inclusion Services support students with additional needs such as sensory impairment, or learning difficulties such as dyslexia.

Feedback

Your course will provide you with opportunities to test your understanding of your subject informally before you complete the formal assessments. Each module normally includes practice or 'formative' assessments for which you receive feedback from your tutor. Practice assessments are developmental and any grades you receive for them do not count towards your module mark. There is a formal or 'summative' assessment at the end of each module and the grades from formal assessments count towards your module mark. You will normally receive feedback on coursework assessments within 20 working days following the date of submission. Examination feedback may take a variety of formats. However, as a minimum, generic feedback will be made available to all students who take written examinations.

Your course will provide you with opportunities to test your understanding of your subject informally before you complete the formal assessments. Each module normally includes practice or 'formative' assessments for which you receive feedback from your tutor. Practice assessments are developmental and any grades you receive for them do not count towards your module mark. There is a formal or 'summative' assessment at the end of each module and the grades from formal assessments count towards your module mark. You will normally receive feedback on coursework assessments within 20 working days following the date of submission. Examination feedback may take a variety of formats. However, as a minimum, generic feedback will be made available to all students who take written examinations.

Your course will provide you with opportunities to test your understanding of your subject informally before you complete the formal assessments. Each module normally includes practice or 'formative' assessments for which you receive feedback from your tutor. Practice assessments are developmental and any grades you receive for them do not count towards your module mark. There is a formal or 'summative' assessment at the end of each module and the grades from formal assessments count towards your module mark. You will normally receive feedback on coursework assessments within 20 working days following the date of submission. Examination feedback may take a variety of formats. However, as a minimum, generic feedback will be made available to all students who take written examinations.

24% of the time in lectures, seminars or similar & 76% of time in independent learning 

24% of the time in lectures, seminars or similar & 76% of time in independent learning 

24% of the time in lectures, seminars or similar & 76% of time in independent learning 

Year 1

22% of time in lectures, seminars or similar
78% of time in independent study
0% of time in work based learning

Year 2

20% of time in lectures, seminars or similar
80% of time in independent study
0% of time in work based learning

Year 3

17% of time in lectures, seminars or similar
84% of time in independent study
0% of time in work based learning

Independent learning

The guided independant learning includes: LinkedIn learning courses, books' and research articles reading, case studies analysis, industry report evaluation, research articles evaluation and analysis. Webinars and workshops attendance.

The guided independant learning includes: LinkedIn learning courses, books' and research articles reading, case studies analysis, industry report evaluation, research articles evaluation and analysis. Webinars and workshops attendance.

The guided independant learning includes: LinkedIn learning courses, books' and research articles reading, case studies analysis, industry report evaluation, research articles evaluation and analysis. Webinars and workshops attendance.

Year 1

35% practical assessments
46% coursework
19% written exams

Year 2

10% practical assessments
80% coursework
10% written exams

Year 3

7% practical assessments
93% coursework
0% written exams

Staff

Our teaching staff are subject expert in Digital and Social Media Marketing including several years of industry experience and supporting businesses to develop effective search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), inbound and outbound Marketing, social media and influencer marketing, digital advertising and email marketing. Besides, our teaching staff are research active in the domain of social media and digital marketing capabilities.

Dr Joe Hazzam

Interim Course Director

Joe is a Lecturer, researcher and course leader of the BSc digital and social media programme. Joe delivers workshops and masterclasses on social media and digital marketing strategies with 17 years of experience in strategic and digital marketing

Joe's profile

Kathryn Mitchell

Senior Lecturer

Lecturer in Digital Marketing, specialising in developing strategy in changing and disruptive environments, assessing occupational competency and using technology to increase operational efficiency. Kathryn joined Staffordshire University in 2019.

Kathryn's profile

Paul Dobson

Senior Lecturer

Senior Lecturer for over ten years, specialising in digital and strategic marketing. This includes Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), inbound and outbound Marketing, social media and influencer marketing.

Paul's profile

Craig Holdcroft

Lecturer In Business

Craig is a lecturer in Business Management and Digital Marketing and has industry experience in both sales management and digital marketing. He has been lecturing and sharing knowledge of industry working and digital practices across all levels.

Craig's profile

Fees

For the course starting on 23 September 2024 the tuition fees are:

Tuition fees for BSc (Hons)-Full-time
Study option UK / Channel Islands International
Full-time £9,250 per year of study £16,750 per year of study

For the course starting on 23 September 2024 the tuition fees are:

Tuition fees for BSc (Hons)-Full-time
Study option UK / Channel Islands International
Full-time £9,250 for your first year subsequent years will be charged at the University standard rate £16,750 for your first year subsequent years will be charged at the University standard rate

For the course starting on 23 September 2024 the tuition fees are:

Tuition fees for BSc (Hons)-Full-time
Study option UK / Channel Islands International
Full-time £9,250 per year of study £16,750 per year of study

UK and Channel Island students: This tuition fee is agreed subject to UK government policy and parliamentary regulation. If the UK government passes appropriate legislation, the fee for subsequent years of study may increase in each academic year. But this increase will not exceed the rate of inflation as measured by RPIX**. Any change in fees will apply to both new and continuing students. The University will notify students of any change as early as possible. Further information about fee changes would be posted on the University’s website once this becomes available.

**RPIX is a measure of inflation equivalent to all the items in the Retail Price Index (RPI) excluding mortgage interest payments.

Included in tuition fees
Included in the fees:

Cost of assessment for Micro Credentials

Residential trip as part of the Digital Marketing Strategy module

Cost of membership and assessment for the Chartered Institute of Marketing (CIM) Certificate and Diploma, as part of the Graduate Gateway

Cost of assessment for Micro Credentials

Residential trip as part of the Digital Marketing Strategy module

Cost of membership and assessment for the Chartered Institute of Marketing (CIM) Certificate and Diploma, as part of the Graduate Gateway

Cost of assessment for Micro Credentials

Residential trip as part of the Digital Marketing Strategy module

Cost of membership and assessment for the Chartered Institute of Marketing (CIM) Certificate and Diploma, as part of the Graduate Gateway

Not included in tuition fees
Not included in the fees:

Any optional study trips

Travel to and from any work placements Accommodation and living costs are not included in our fees.

For more information on accommodation and living costs, please see: Accommodation

For any Chartered Institute of Marketing (CIM) assessments which are not passed and require a 'resit assessment', the fee will be payable by the student.

Any optional study trips

Travel to and from any work placements Accommodation and living costs are not included in our fees.

For more information on accommodation and living costs, please see: Accommodation

For any Chartered Institute of Marketing (CIM) assessments which are not passed and require a 'resit assessment', the fee will be payable by the student.

Any optional study trips

Travel to and from any work placements Accommodation and living costs are not included in our fees.

For more information on accommodation and living costs, please see: Accommodation

For any Chartered Institute of Marketing (CIM) assessments which are not passed and require a 'resit assessment', the fee will be payable by the student.

Accommodation and living costs
Accommodation and living costs

Accommodation and living costs are not included in our fees. 

Sources of financial support

If you receive funding from Student Finance you may be eligible to apply for additional benefits. Details can be obtained by reading our additional funding web pages, or visiting www.gov.uk

Scholarships and additional funding

As an undergraduate student at Staffordshire, you may be eligible for additional financial support through one of our scholarships and bursaries. You can visit our funding page to find out more and check your eligibility.

Scholarships and additional funding

As an undergraduate student at Staffordshire, you may be eligible for additional financial support through one of our scholarships and bursaries. You can visit our funding page to find out more and check your eligibility.

Scholarships and additional funding

As an undergraduate student at Staffordshire, you may be eligible for additional financial support through one of our scholarships and bursaries. You can visit our funding page to find out more and check your eligibility.

Apply

Location Award Study option Start date Apply Link
Stoke-on-Trent campus BSc (Hons) Full-time 23 September 2024 Apply now

Rules and regulations

If you are offered a place at Staffordshire University, your offer will be subject to our rules, regulations and enrolment conditions, which may vary from time to time.

Students of Staffordshire University enter into a contract with us and are bound by these rules and regulations, which are subject to change. For more information, please see: University Policies and Regulations.

Information from discover uni

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Business Management BSc (Hons)

Study options
Full-time
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Placement year
in the UK for Quality Education

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for Career Prospects

Whatuni Student Choice Awards 2023

for Facilities

Whatuni Student Choice Awards 2023

for Social Inclusion

The Times and The Sunday Times Good University Guide 2023

of Research Impact is ‘Outstanding’ or ‘Very Considerable’

Research Excellence Framework 2021

of Research is “Internationally Excellent” or “World Leading”

Research Excellence Framework 2021

Four Star Rating

QS Star Ratings 2021