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Digital Marketing Management

MSc

Live marketing projects

Work with relevant and contemporary live practices

Make connections

Study under experienced staff with active business links

Industry-relevant

Our curriculum is contemporary and up-to-date

Location:
Stoke-on-Trent campus
Mode of study:
Full-time
Duration:
16 Months
Academic year:
16 September 2019 - 19 June 2020
Come to an Open Event Enquire about this course Apply now

Get a grip on the digital marketplace with our Digital Marketing Management MSc. This course will enable you to deal with digital marketing strategies and stay one step ahead in a fast-growing industry.

Climb the career ladder in the field of digital marketing, the fastest growing industry of the 21st century. With Staffordshire University, you will deal with modern world issues and the solutions offered up by contemporary digital marketing strategies. Through expert guidance, you will gain both technical and critical evaluation skills, and the ability to apply contemporary digital techniques using new and emerging software.

This postgraduate course will offer you the opportunity to keep up-to-date with the capabilities of modern internet banners, paid ads, SEO techniques and digital analytics, also, you’ll cover the rising importance of social media campaigning within organisations.

Inspired by the thinking of the Institute of Direct and Digital Marketing (IDM) and Charted Institute of Marketing (CIM) we’ve designed a curriculum with a strong professional and practical ethos. Meaning we can focus on your employability and continued professional development.

On successful completion of study, you'll receive the following award: MSc Digital Marketing Management

On successful completion of study, you'll receive the following award: MSc Digital Marketing Management

Part-time study

You can study full-time over one year or part-time over three years. During part-time study each semesters teaching will be spread over a 12-month period.

Part-time study

You can study full-time over one year or part-time over three years. During part-time study each semesters teaching will be spread over a 12-month period.

You can find your own relevant placement for the Work Based Project module, but if you need a helping hand we have fantastic connections in the industry, including:

  • Moddershall Oaks Spa,
  • Titanic Brewery,
  • Lucideon
  • National Health Service (NHS)

You can find your own relevant placement for the Work Based Project module, but if you need a helping hand we have fantastic connections in the industry, including:

  • Moddershall Oaks Spa,
  • Titanic Brewery,
  • Lucideon
  • National Health Service (NHS)

Course content

The flexible nature of this course will allow you the opportunity to explore specific aspects of digital marketing. In your first semester you will study four modules based around an advanced knowledge of the foundations of digital marketing: Scanning the Digital Environment, Strategic Marketing Communications and Media Management, Global Digital Consumer Behaviour and Experience, and Management Control and Internal Audit.

After this you will tackle the content side of digital marketing and be given the knowledge to create a global digital marketing strategy. This will be taught in two modules: Content Curation and Development, and Global Strategic Digital Marketing Management. You will also take a Work Based Project Preparation module to set you up you for your final semester

There's more, you'll end your course with the Co-creation with Brand Communities and Masters Work Based Project modules. The project module will provide you with the opportunity to focus on an live issue that is relevant to your workplace or placement. This will culminate in you leaving with experience, as well as knowledge, to help forward your career.

The flexible nature of this course will allow you the opportunity to explore specific aspects of digital marketing. In your first semester you will study four modules based around an advanced knowledge of the foundations of digital marketing: Scanning the Digital Environment, Strategic Marketing Communications and Media Management, Global Digital Consumer Behaviour and Experience, and Management Control and Internal Audit.

After this you will tackle the content side of digital marketing and be given the knowledge to create a global digital marketing strategy. This will be taught in two modules: Content Curation and Development, and Global Strategic Digital Marketing Management. You will also take a Work Based Project Preparation module to set you up you for your final semester

There's more, you'll end your course with the Co-creation with Brand Communities and Masters Work Based Project modules. The project module will provide you with the opportunity to focus on an live issue that is relevant to your workplace or placement. This will culminate in you leaving with experience, as well as knowledge, to help forward your career.

Modules

This map is an indicative list of compulsory modules for 2019/2020. The range of modules available, and the content of any individual module are subject to change in future years, and according to the mode of study, entry date, award type. In the event of any 2019-2020 compulsory modules changing, we will contact offer holders as soon as possible to inform or consult them as appropriate.

Year 1 compulsory modules
Scanning the Digital Environment
Strategic Marketing Communications and Media Management
Global Digital Consumer Behaviour and Experience
Management Control and Internal Audit
Content Curation and Development
Global Strategic Digital Marketing Management
Work Based Project Preparation
Co-Creation with Brand Communities
Masters Work Based Project

Entry requirements

You will usually have achieved a 2:2 in a marketing, digital or business related subject with evidence of successful attainment of marketing modules.  Alternatively you may have professional qualifications and/or experience, please enquire.

You will usually have achieved a 2:2 in a marketing, digital or business related subject with evidence of successful attainment of marketing modules.  Alternatively you may have professional qualifications and/or experience, please enquire.

Facilities

Careers

After completing the Digital Marketing Management MSc you will be equipped to take on a variety of marketing management and leadership positions including:

  • Digital Marketing Manager
  • Senior Marketing Executive
  • Campaign Manager
  • SEO Executive
  • PPC Executive
  • Social Media Manager
  • Brand Manager

Eager for more knowledge? Upon completion, you’ll be ideally placed for further academic study at PhD level. 

Teaching and assessment

Teaching

We know that everyone learns differently. So not only do we use traditional ways of teaching like lectures, we also use problem-based learning to help you apply your skills.

For this course, you'll:

  • Work with others on group work
  • Delve deeper into subject areas in workshops
  • Be expected to study independently
  • Participate in industry and trade visits

Our teaching is supported through our Virtual Learning Environment called Blackboard. This means you can access a range of materials to support your lectures wherever you are.

We’ll also assign you a supervisor to support you throughout your research project.

We know that everyone learns differently. So not only do we use traditional ways of teaching like lectures, we also use problem-based learning to help you apply your skills.

For this course, you'll:

  • Work with others on group work
  • Delve deeper into subject areas in workshops
  • Be expected to study independently
  • Participate in industry and trade visits

Our teaching is supported through our Virtual Learning Environment called Blackboard. This means you can access a range of materials to support your lectures wherever you are.

We’ll also assign you a supervisor to support you throughout your research project.

Assessment

There are two types of assessments: practice (also called formative) or formal (also called summative).

Practice assessments do not count towards your final mark. These are your chance to test your understanding – and learn how to improve for the real thing.

You’ll have formal assessments at the end of each module. These could include essays, exams, or portfolios.

There are two types of assessments: practice (also called formative) or formal (also called summative).

Practice assessments do not count towards your final mark. These are your chance to test your understanding – and learn how to improve for the real thing.

You’ll have formal assessments at the end of each module. These could include essays, exams, or portfolios.

Learning support

Your course tutors will provide lots of support. But you can also take advantage of our Academic Skills team, who can help you with:

  • Study skills (including reading, note-taking, presentation skills)
  • Written English (including punctuation, grammar)
  • Academic writing (including how to reference)
  • Research skills
  • Critical thinking
  • Revision, assessment and exam skills (including time management)

Additional support

If you have additional needs like dyslexia or a sensory impairment, then our AccessAbility Services are here to help make sure nothing stands in your way.

Feedback

We know that it’s important for you to be able to gauge your progress. So, your tutor will give you feedback on any practice assessments you do.

We usually give you feedback on formal assessments within 20 working days, but the format will vary for each module.

We know that it’s important for you to be able to gauge your progress. So, your tutor will give you feedback on any practice assessments you do.

We usually give you feedback on formal assessments within 20 working days, but the format will vary for each module.

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For the academic year 2019/20 the tuition fees for this course are:

Mode of study
Full time
UK / EU / Channel Islands
£7,620 per course
International (Non-EU)
£12,750 per course

If you would like to know more about the fees listed and what this means to you then please get in touch with our Enquiries Team.

Alumni discount

If you have previously completed an undergraduate degree with us, you may be entitled to a discount off your course fee for any subsequent postgraduate taught course. For further information please contact Graduate Relations.

Apply

Stoke-on-Trent campus
MSc
Full-time
14 January 2019
Stoke-on-Trent campus
MSc
Full-time
16 September 2019
Stoke-on-Trent campus
MSc
Full-time
13 January 2020

Rules and regulations

If you are offered a place at Staffordshire University, your offer will be subject to our rules, regulations and enrolment conditions, which may vary from time to time.

Students of Staffordshire University enter into a contract with us and are bound by these rules and regulations, which are subject to change. For more information, please see: University Policies and Regulations.

23/10/2018 03:14:18 / Digital Marketing Management / Full-time / 15.0 / 18.0 / SSTK-10823

23/10/2018 03:14:18 / Digital Marketing Management / Part-time / 11.0 / 18.0 / SSTK-10160