International Tourism, Hospitality and Events Management

MSc

Location

Stoke-on-Trent campus

Stoke-on-Trent campus

Stoke-on-Trent campus

Start dates available

  • September 2026

Start dates available

  • January 2027

Start dates available

  • September 2026

Learn how to create guest experiences that matter to people, the planet and the visitor economy on our contemporary degree for future leaders.

We’ll prepare you for a wide range of global career opportunities – from driving innovation in destination management to championing inclusive and sustainable practices. The course covers current issues facing the multi-billion-pound tourism, hospitality and events sectors, along with exciting developments that are transforming the customer journey.

You will also explore lots of practice-based learning, including:

  • A focus on the rapidly growing field of immersive experience design. You’ll discover how to build emotional impact through storytelling, use digital platforms such as virtual and augmented reality, and target different visitor demographics
  • Live projects, where you could be collaborating with tourism boards, event organisers and hospitality providers. Our existing industry links include the likes of Wedgwood, the Marriott Group and Alton Towers
  • Simulation-based experiences, including our strategy room where you’ll make real-time leadership decisions under pressure
  • An in-depth research project exploring a current industry issue

The course is designed to be flexible so you can tailor it to your career aspirations. You’ll learn from academics with an array of expertise in business, international tourism, hospitality and events management. Our staff are also actively engaged in research.

Whether you already have a degree related to the visitor economy, or have experience within the industry, you’ll gain the critical insights to navigate complex global environments.

You could go on to a wide range of areas such as senior leadership, consultancy and operational management roles within the global tourism, hotel and leisure sectors. Common career paths include roles as hotel general managers, event planners, destination managers, travel consultants or marketing executives for tourism boards.

On successful completion of study, we will issue the following award: MSc International Tourism, Hospitality and Events Management

Duration

University of Staffordshire postgraduate courses are usually 1 academic year duration when studying full-time and 2-3 academic years duration for part-time.

Learn how to create guest experiences that matter to people, the planet and the visitor economy on our contemporary degree for future leaders.

We’ll prepare you for a wide range of global career opportunities – from driving innovation in destination management to championing inclusive and sustainable practices. The course covers current issues facing the multi-billion-pound tourism, hospitality and events sectors, along with exciting developments that are transforming the customer journey.

You will also explore lots of practice-based learning, including:

  • A focus on the rapidly growing field of immersive experience design. You’ll discover how to build emotional impact through storytelling, use digital platforms such as virtual and augmented reality, and target different visitor demographics
  • Live projects, where you could be collaborating with tourism boards, event organisers and hospitality providers. Our existing industry links include the likes of Wedgwood, the Marriott Group and Alton Towers
  • Simulation-based experiences, including our strategy room where you’ll make real-time leadership decisions under pressure
  • An in-depth research project exploring a current industry issue

The course is designed to be flexible so you can tailor it to your career aspirations. You’ll learn from academics with an array of expertise in business, international tourism, hospitality and events management. Our staff are also actively engaged in research.

Whether you already have a degree related to the visitor economy, or have experience within the industry, you’ll gain the critical insights to navigate complex global environments.

You could go on to a wide range of areas such as senior leadership, consultancy and operational management roles within the global tourism, hotel and leisure sectors. Common career paths include roles as hotel general managers, event planners, destination managers, travel consultants or marketing executives for tourism boards.

On successful completion of study, we will issue the following award: MSc International Tourism, Hospitality and Events Management

Duration

University of Staffordshire postgraduate courses are usually 1 academic year duration when studying full-time and 2-3 academic years duration for part-time.

Learn how to create guest experiences that matter to people, the planet and the visitor economy on our contemporary degree for future leaders.

We’ll prepare you for a wide range of global career opportunities – from driving innovation in destination management to championing inclusive and sustainable practices. The course covers current issues facing the multi-billion-pound tourism, hospitality and events sectors, along with exciting developments that are transforming the customer journey.

You will also explore lots of practice-based learning, including:

  • A focus on the rapidly growing field of immersive experience design. You’ll discover how to build emotional impact through storytelling, use digital platforms such as virtual and augmented reality, and target different visitor demographics
  • Live projects, where you could be collaborating with tourism boards, event organisers and hospitality providers. Our existing industry links include the likes of Wedgwood, the Marriott Group and Alton Towers
  • Simulation-based experiences, including our strategy room where you’ll make real-time leadership decisions under pressure
  • An in-depth research project exploring a current industry issue

The course is designed to be flexible so you can tailor it to your career aspirations. You’ll learn from academics with an array of expertise in business, international tourism, hospitality and events management. Our staff are also actively engaged in research.

Whether you already have a degree related to the visitor economy, or have experience within the industry, you’ll gain the critical insights to navigate complex global environments.

You could go on to a wide range of areas such as senior leadership, consultancy and operational management roles within the global tourism, hotel and leisure sectors. Common career paths include roles as hotel general managers, event planners, destination managers, travel consultants or marketing executives for tourism boards.

On successful completion of study, we will issue the following award: MSc International Tourism, Hospitality and Events Management

Duration

University of Staffordshire postgraduate courses are usually 1 academic year duration when studying full-time and 2-3 academic years duration for part-time.

Course content

The course connects academy theory with contemporary and industry-relevant practice in tourism, hospitality and events. It will also introduce you to the fast-paced world of strategic leadership to help you prepare for your future career.

Immersive guest experiences are playing a growing role in the visitor economy, blending consumer psychology with creativity and technology. You’ll investigate how to create these ‘lived’ experiences, using compelling storytelling and digital techniques such as 360-degree videos and VR. You can draw on support from our games design and business experts.

We will also explore innovative practices that promote sustainable travel and tourism, as well as transformative service models. You will cover controversies such as overtourism and cultural exploitation too.

To help hone your leadership skills, you’ll take part in strategy room simulations. Acting as a senior executive with an international organisation, you will respond to a crisis scenario and will make key decisions.

For your major project, you will research a real-world issue of your choice. It could involve coming up with an evidence-based solution or entrepreneurial innovation.

The course connects academy theory with contemporary and industry-relevant practice in tourism, hospitality and events. It will also introduce you to the fast-paced world of strategic leadership to help you prepare for your future career.

Immersive guest experiences are playing a growing role in the visitor economy, blending consumer psychology with creativity and technology. You’ll investigate how to create these ‘lived’ experiences, using compelling storytelling and digital techniques such as 360-degree videos and VR. You can draw on support from our games design and business experts.

We will also explore innovative practices that promote sustainable travel and tourism, as well as transformative service models. You will cover controversies such as overtourism and cultural exploitation too.

To help hone your leadership skills, you’ll take part in strategy room simulations. Acting as a senior executive with an international organisation, you will respond to a crisis scenario and will make key decisions.

For your major project, you will research a real-world issue of your choice. It could involve coming up with an evidence-based solution or entrepreneurial innovation.

The course connects academy theory with contemporary and industry-relevant practice in tourism, hospitality and events. It will also introduce you to the fast-paced world of strategic leadership to help you prepare for your future career.

Immersive guest experiences are playing a growing role in the visitor economy, blending consumer psychology with creativity and technology. You’ll investigate how to create these ‘lived’ experiences, using compelling storytelling and digital techniques such as 360-degree videos and VR. You can draw on support from our games design and business experts.

We will also explore innovative practices that promote sustainable travel and tourism, as well as transformative service models. You will cover controversies such as overtourism and cultural exploitation too.

To help hone your leadership skills, you’ll take part in strategy room simulations. Acting as a senior executive with an international organisation, you will respond to a crisis scenario and will make key decisions.

For your major project, you will research a real-world issue of your choice. It could involve coming up with an evidence-based solution or entrepreneurial innovation.

Modules

The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.

Modules

The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.

Modules

The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.

Entry requirements

A UK 2.2 Bachelor degree (or equivalent) in any subject.

Evidence of satisfactory English language skills is required for international candidates where English is not their first language, such as IELTS - overall score 6.0 (with a minimum of 5.5 in Speaking, Writing, Reading and Listening) or equivalent.

A UK 2.2 Bachelor degree (or equivalent) in any subject.

Evidence of satisfactory English language skills is required for international candidates where English is not their first language, such as IELTS - overall score 6.0 (with a minimum of 5.5 in Speaking, Writing, Reading and Listening) or equivalent.

A UK 2.2 Bachelor degree (or equivalent) in any subject.

Evidence of satisfactory English language skills is required for international candidates where English is not their first language, such as IELTS - overall score 6.0 (with a minimum of 5.5 in Speaking, Writing, Reading and Listening) or equivalent.

Facilities

The Catalyst

The building will combine business, networking and apprenticeship opportunities with dynamic teaching spaces and state-of-the-art digital facilities – the perfect launchpad for you future career. Read more

The Catalyst brings together the delivery of apprenticeships and skills, in a flexible, high-quality, digitally enabled space. It offers open, social and flexible learning spaces, emulating real world working environments and opportunities for digital engagement. The Catalyst is a unified building, bringing together social, study, teaching and support functions, where students can browse digital and physical resources, including books and a number of special collections. 
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Careers

All students have access to Careers, Placements & Employability, our dedicated careers team.

All students have access to Careers, Placements & Employability, our dedicated careers team.

All students have access to Careers, Placements & Employability, our dedicated careers team.

Teaching and assessment

Learning support

Your course tutors will provide lots of support. But you can also take advantage of our Academic Skills team, who can help you with:

  • Study skills (including reading, note-taking and presentation skills)
  • Written English (including punctuation, grammar)
  • Academic writing (including how to reference)
  • Research skills
  • Critical thinking
  • Revision, assessment and exam skills (including time management)

Additional support

If you have additional needs like dyslexia or a sensory impairment, then our Student Inclusion Services are here to help make sure nothing stands in your way.

Learning support

Your course tutors will provide lots of support. But you can also take advantage of our Academic Skills team, who can help you with:

  • Study skills (including reading, note-taking and presentation skills)
  • Written English (including punctuation, grammar)
  • Academic writing (including how to reference)
  • Research skills
  • Critical thinking
  • Revision, assessment and exam skills (including time management)

Additional support

If you have additional needs like dyslexia or a sensory impairment, then our Student Inclusion Services are here to help make sure nothing stands in your way.

Learning support

Your course tutors will provide lots of support. But you can also take advantage of our Academic Skills team, who can help you with:

  • Study skills (including reading, note-taking and presentation skills)
  • Written English (including punctuation, grammar)
  • Academic writing (including how to reference)
  • Research skills
  • Critical thinking
  • Revision, assessment and exam skills (including time management)

Additional support

If you have additional needs like dyslexia or a sensory impairment, then our Student Inclusion Services are here to help make sure nothing stands in your way.

Staff

Please note, teaching team staff members may change during your studies.

Frances-Marie Hitchen

Lecturer

Fran is a lecturer in Visitor Attraction and Resort Management, Business Management (Tourism & Events) and Chartered Manager Degree Apprenticeships and has vast industry experience enabling her to provide real life industry knowledge.

Frances-Marie's profile

Amanda Payne

Senior Lecturer

Amanda is an active researcher and Course Leader for the FdA Visitor Attraction and Resort Management. She is working towards A PhD and is currently researching poverty alleviation through art and cultural tourism in Cambodia.

Amanda's profile

Craig Holdcroft

Lecturer In Business

Craig is a lecturer in Business Management and Digital Marketing and has industry experience in both sales management and digital marketing. He has been lecturing and sharing knowledge of industry working and digital practices across all levels.

Craig's profile

Fees

For the course starting on 21 September 2026 the tuition fees are:

Study option UK / Channel Islands International
Full-time £9,435 per course £17,500 per course

For the course starting on 25 January 2027 the tuition fees are:

Study option UK / Channel Islands International
Full-time £9,435 per course £17,500 per course

For the course starting on 21 September 2026 the tuition fees are:

Study option UK / Channel Islands International
Part-time £9,405 per course £17,460 per course

If you would like to know more about the fees listed and what this means to you then please get in touch with our Enquiries Team.

Alumni discount

If you've previously completed a University of Staffordshire undergraduate degree (excluding HND and foundation degrees) you may be entitled to a discount of 25% off your course fees for any subsequent postgraduate taught course (terms apply, see the alumni discount page for details). If you have any questions about how this relates to you, please contact feesandbursaries@staffs.ac.uk.

Accommodation and living costs

Accommodation and living costs are not included in our fees. 

For more information on accommodation and living costs, please see: Accommodation

Sources of financial support

Providing you are studying towards a full Masters qualification you may be able to apply for a postgraduate loan to help with tuition fees, maintenance and other associated costs. Student loans are available for many of our postgraduate degrees and are provided by the Student Loans Company (SLC). The loan can cover a wide range of postgraduate study options; part-time, full-time and distance learning. 

For more information and how to apply visit masters loan.

Apply now to International Tourism, Hospitality and Events Management

Location Award Study option Start date
Stoke-on-Trent campus MSc Full-time 21 September 2026 Apply now

Apply now to International Tourism, Hospitality and Events Management

Location Award Study option Start date
Stoke-on-Trent campus MSc Full-time, January start 25 January 2027 Apply now

Apply now to International Tourism, Hospitality and Events Management

Location Award Study option Start date
Stoke-on-Trent campus MSc Part-time 21 September 2026 Apply now

Rules and regulations

If you are offered a place at University of Staffordshire, your offer will be subject to our rules, regulations and enrolment conditions, which may vary from time to time.

Students of University of Staffordshire enter into a contract with us and are bound by these rules and regulations, which are subject to change. For more information, please see: University Policies and Regulations. 

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Business Administration MBA

Optional pathways in Sport, Finance, Marketing, Human Resource Management.

Study options
Full-time
Part-time
January start
for Career Prospects

Whatuni Student Choice Awards 2025

for Social Inclusion

The Times and Sunday Times Good University Guide 2026

for First Generation Students

The Mail University Guide 2026

in the UK for Games Education

Rookies Games Design and Development 2023, 2025

TIGA Best Games Institution 2024, 2025

of Research is “Internationally Excellent” or “World Leading”

Research Excellence Framework 2021

of Research Impact is ‘Outstanding’ or ‘Very Considerable’

Research Excellence Framework 2021