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Marketing Management

BA (Hons)

Get connected

Take advantage of our academic's professional business links

Google exams

We offer a full suite of Google exams from The Digital Garage

CIM Graduate Gateway

Gain professional qualifications alongside your degree

UCAS code:
N1NN
Location:
Stoke-on-Trent campus
Study option:
Full-time
Choose another study option
Duration:
3 Years
Start date:
14 September 2020
Book onto an Open Day Enquire about this course Apply now

Our Marketing Management degree, combining marketing management principles with cutting-edge techniques, will get you ready to hit the ground running.

Our course has been approved by the Chartered Institute of Marketing (CIM) and we are a Graduate Gateway University. The CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, and their content is reflected in our degree which ensures you are equipped for a successful marketing career. During your course you will attend at least three CIM networking events and masterclasses, will gain affiliate membership to the CIM, giving you access to a wide range of resources and you will also gain exemptions from CIM modules.

The rapid growth in demand for digital marketing skills is unprecedented. According to the Digital Marketing Institute, it's estimated that by 2020 there  will be 150,000 jobs in digital marketing. So if you’re looking for a career where demand exceeds supply, and your skills can command an excellent salary, take a look at our course.

Our course is based on sound marketing management principles, combined with cutting-edge techniques, to prepare you for this fast-paced world. We recognise that keeping pace with industry is key to your success. For that reason, we also offer a full suite of Google exams from The Digital Garage. These cover 23 topics, such as AdWords, search engine optimisation, pay-per-click and social media advertising. This course really will get you ready to hit the ground running.

On successful completion of study, we will issue the following award: BA (Hons) Marketing Management

On successful completion of study, we will issue the following award: BA (Hons) Marketing Management

On successful completion of study, we will issue the following award: BA (Hons) Marketing Management

Course content

Taught by academics that have worked all over the world in public and private sector organisations, you’ll be studying in our newly refurbished Business School with state-of-the-art learning spaces. You will feel like you are in the corporate world with conference rooms, break-out zones and our new ‘collaboratory’ work space, which is great for group work and discussions.

During the course, you’ll develop your knowledge of web analytics, mobile technologies, social media and content creation. We will teach you how to analyse the effectiveness of different platforms which will give you an insight into how data can be used in successful marketing strategies. We will also explore the powerful tool of consumer insight, and how you can use consumer behaviour to give your campaigns maximum impact.

In your third year, you’ll have the opportunity to gain valuable experience by working with a business to develop and implement a digital marketing campaign. This will provide an excellent way to build your CV.

Taught by academics that have worked all over the world in public and private sector organisations, you’ll be studying in our newly refurbished Business School with state-of-the-art learning spaces. You will feel like you are in the corporate world with conference rooms, break-out zones and our new ‘collaboratory’ work space, which is great for group work and discussions.

During the course, you’ll develop your knowledge of web analytics, mobile technologies, social media and content creation. We will teach you how to analyse the effectiveness of different platforms which will give you an insight into how data can be used in successful marketing strategies. We will also explore the powerful tool of consumer insight, and how you can use consumer behaviour to give your campaigns maximum impact.

In your third year, you’ll have the opportunity to gain valuable experience by working with a business to develop and implement a digital marketing campaign. This will provide an excellent way to build your CV.

Taught by academics that have worked all over the world in public and private sector organisations, you’ll be studying in our newly refurbished Business School with state-of-the-art learning spaces. You will feel like you are in the corporate world with conference rooms, break-out zones and our new ‘collaboratory’ work space, which is great for group work and discussions.

During the course, you’ll develop your knowledge of web analytics, mobile technologies, social media and content creation. We will teach you how to analyse the effectiveness of different platforms which will give you an insight into how data can be used in successful marketing strategies. We will also explore the powerful tool of consumer insight, and how you can use consumer behaviour to give your campaigns maximum impact.

In your third year, you’ll have the opportunity to gain valuable experience by working with a business to develop and implement a digital marketing campaign. This will provide an excellent way to build your CV.

Academic year

The course operates on a modular basis that provides flexibility and choice. Typically the majority of modules are 30 academic credits with a smaller number of 15 credit modules. Each credit taken equates to a total study time of around 10 hours. Total study time includes scheduled teaching, independent study and assessment activity. Full-time students take modules worth 60 credits per semester, with part-time students taking proportionately fewer credits per semester. All students take a total of 120 credits per level and 360 credits for the degree as a whole. Your overall grade for the course and your degree classification are based on the marks obtained for modules taken at levels 5 and 6. The full-time course has one start point in September.

The course operates on a modular basis that provides flexibility and choice. Typically the majority of modules are 30 academic credits with a smaller number of 15 credit modules. Each credit taken equates to a total study time of around 10 hours. Total study time includes scheduled teaching, independent study and assessment activity. Full-time students take modules worth 60 credits per semester, with part-time students taking proportionately fewer credits per semester. All students take a total of 120 credits per level and 360 credits for the degree as a whole. Your overall grade for the course and your degree classification are based on the marks obtained for modules taken at levels 5 and 6. The full-time course has one start point in September.

The course operates on a modular basis that provides flexibility and choice. Typically the majority of modules are 30 academic credits with a smaller number of 15 credit modules. Each credit taken equates to a total study time of around 10 hours. Total study time includes scheduled teaching, independent study and assessment activity. Full-time students take modules worth 60 credits per semester, with part-time students taking proportionately fewer credits per semester. All students take a total of 120 credits per level and 360 credits for the degree as a whole. Your overall grade for the course and your degree classification are based on the marks obtained for modules taken at levels 5 and 6. The full-time course has one start point in September.

Professional body accreditation

Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

The Chartered Institute of Marketing

Professional body accreditation

Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Multi-Award Pathway (MAP).

The Chartered Institute of Marketing

Professional body accreditation

Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

The Chartered Institute of Marketing

Modules

The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.

Standard route

Modules

The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.

Typical UCAS Offer: 112 points

  • A levels: BBC, CCC plus 16 points from other level 3 qualifications eg B at AS
  • BTEC: DMM, MMM plus 16 points from other level 3 qualifications

Typical UCAS Offer: 112 points

  • A levels: BBC, CCC plus 16 points from other level 3 qualifications eg B at AS
  • BTEC: DMM, MMM plus 16 points from other level 3 qualifications
  • Typical UCAS Offer: 48 points
  • A levels: A, DD, EEE
  • BTEC: PPP

Facilities

Careers

This degree will prepare you for a wide range of marketing and sales related roles nationally and internationally. The job market in this field is buoyant. Pathways for graduates from this course have included market research design, advertising, marketing communications, general marketing management, and brand/product management.

Teaching

You will be taught through a combination of lectures, seminars, workshops and laboratory practicals. Seminars enable you to discuss and develop your understanding of topics covered in lectures in smaller groups of around 16-18 students. In addition, you will have timetabled meetings with your personal tutor at least twice a year. You will be taught in first-class learning spaces throughout your course. Many of our courses are accredited or recognised by professional, statutory or regulatory bodies.

You will be taught through a combination of lectures, seminars, workshops and laboratory practicals. Seminars enable you to discuss and develop your understanding of topics covered in lectures in smaller groups of around 16-18 students. In addition, you will have timetabled meetings with your personal tutor at least twice a year. You will be taught in first-class learning spaces throughout your course. Many of our courses are accredited or recognised by professional, statutory or regulatory bodies.

You will be taught through a combination of lectures, seminars, workshops and laboratory practicals. Seminars enable you to discuss and develop your understanding of topics covered in lectures in smaller groups of around 16-18 students. In addition, you will have timetabled meetings with your personal tutor at least twice a year. You will be taught in first-class learning spaces throughout your course. Many of our courses are accredited or recognised by professional, statutory or regulatory bodies.

Assessment

Your course will provide you with opportunities to test your understanding of your subject informally before you complete the formal assessments that count towards your final mark. Each module normally includes practice or ‘formative’ assessments, for which you receive feedback from your tutor. Practice assessments are developmental and any grades you receive for them do not count towards your module mark. There is a formal or ‘summative’ assessment at the end of each module. This includes a range of coursework assessments, such as essays, reports, portfolios, performance, presentations, final year, independent project and written examinations. The grades from formal assessments count towards your module mark.

Your course will provide you with opportunities to test your understanding of your subject informally before you complete the formal assessments that count towards your final mark. Each module normally includes practice or ‘formative’ assessments, for which you receive feedback from your tutor. Practice assessments are developmental and any grades you receive for them do not count towards your module mark. There is a formal or ‘summative’ assessment at the end of each module. This includes a range of coursework assessments, such as essays, reports, portfolios, performance, presentations, final year, independent project and written examinations. The grades from formal assessments count towards your module mark.

Your course will provide you with opportunities to test your understanding of your subject informally before you complete the formal assessments that count towards your final mark. Each module normally includes practice or ‘formative’ assessments, for which you receive feedback from your tutor. Practice assessments are developmental and any grades you receive for them do not count towards your module mark. There is a formal or ‘summative’ assessment at the end of each module. This includes a range of coursework assessments, such as essays, reports, portfolios, performance, presentations, final year, independent project and written examinations. The grades from formal assessments count towards your module mark.

Learning support

In addition to the excellent support you will receive from your course teaching team, our central Academic Skills team provides group and one-to-one help to support your learning in a number of areas. These include study skills (including reading, note-taking and presentation skills); written English (including punctuation and grammatical accuracy); academic writing (including how to reference); research skills; critical thinking and understanding arguments; and revision, assessment and examination skills (including time management).

Additional support

Our AccessAbility Services support students with additional needs such as sensory impairment, or learning difficulties such as dyslexia.

Feedback

Your course will provide you with opportunities to test your understanding of your subject informally before you complete the formal assessments. Each module normally includes practice or 'formative' assessments for which you receive feedback from your tutor. Practice assessments are developmental and any grades you receive for them do not count towards your module mark. There is a formal or 'summative' assessment at the end of each module and the grades from formal assessments count towards your module mark. You will normally receive feedback on coursework assessments within 20 working days following the date of submission. Examination feedback may take a variety of formats. However, as a minimum, generic feedback will be made available to all students who take written examinations.

Your course will provide you with opportunities to test your understanding of your subject informally before you complete the formal assessments. Each module normally includes practice or 'formative' assessments for which you receive feedback from your tutor. Practice assessments are developmental and any grades you receive for them do not count towards your module mark. There is a formal or 'summative' assessment at the end of each module and the grades from formal assessments count towards your module mark. You will normally receive feedback on coursework assessments within 20 working days following the date of submission. Examination feedback may take a variety of formats. However, as a minimum, generic feedback will be made available to all students who take written examinations.

Your course will provide you with opportunities to test your understanding of your subject informally before you complete the formal assessments. Each module normally includes practice or 'formative' assessments for which you receive feedback from your tutor. Practice assessments are developmental and any grades you receive for them do not count towards your module mark. There is a formal or 'summative' assessment at the end of each module and the grades from formal assessments count towards your module mark. You will normally receive feedback on coursework assessments within 20 working days following the date of submission. Examination feedback may take a variety of formats. However, as a minimum, generic feedback will be made available to all students who take written examinations.

Staff

You will be taught by an expert teaching team whose expertise and knowledge are closely matched to the content of the modules on the course. The team includes senior academics and professional practitioners with industry experience. Postgraduate research students who have undertaken teaching training may also contribute to the teaching of seminars under the supervision of the module leader.

Vicky Roberts
Vicky RobertsSenior Lecturer in Marketing

Vicky's background was originally banking and finance, where she worked in numerous roles throughout the UK, including corporate finance, securities, mortgage lending and international trade.  

Her interests have grown and developed over the years and she still retains an active interest in professional areas of business, following her transfer to the teaching and lecturing profession.

Read full profile

For the course starting on 14 September 2020 the tuition fees are:

Study option
Full-time
UK / EU / Channel Islands
£9,250 per year of study
International (Non-EU)
£14,000 per year of study

For the course starting on 7 September 2020 the tuition fees are:

Study option
Full-time
UK / EU / Channel Islands
£9,250 per year of study
International (Non-EU)
£14,000 per year of study

For the course starting on 21 September 2020 the tuition fees are:

Study option
Full-time
UK / EU / Channel Islands
To be confirmed

UK, EU and Channel Island students: This tuition fee is agreed subject to UK government policy and parliamentary regulation. If the UK government passes appropriate legislation, the fee for subsequent years of study may increase in each academic year. But this increase will not exceed the rate of inflation as measured by RPIX**. Any change in fees will apply to both new and continuing students. The University will notify students of any change as early as possible. Further information about fee changes would be posted on the University’s website once this becomes available.

**RPIX is a measure of inflation equivalent to all the items in the Retail Price Index (RPI) excluding mortgage interest payments.

International (Non-EU) students: Tuition fees will remain the same for each year of your course, as long as you complete it in the normal time-frame (i.e. no repeat years or breaks in study).

Our students

Amy Clowes
Lucideon Marketing

Staffordshire was the best option for me because I was 21 and living and working locally. Before I graduated, in my third year, I got a work placement with Lucideon. They were looking for someone to be a market researcher and my previous work experience put me in a good position to get the job.

Apply

Stoke-on-Trent campus
BA (Hons)
Full-time
14 September 2020

Rules and regulations

If you are offered a place at Staffordshire University, your offer will be subject to our rules, regulations and enrolment conditions, which may vary from time to time.

Students of Staffordshire University enter into a contract with us and are bound by these rules and regulations, which are subject to change. For more information, please see: University Policies and Regulations.

20/11/2019 20:11:02 / Marketing Management / Full-time / 18.0 / 36.0 / SSTK-11487 / Direct link

20/11/2019 20:11:02 / Marketing Management / Full-time, with a placement year / 7.0 / 36.0 / SSTK-11490 / Direct link

20/11/2019 20:11:02 / Marketing Management / Full-time, with a foundation year / 6.0 / 36.0 / SSTK-11459 / Direct link