Conspiracy theories fuel prejudice towards minority groups

Exposure to conspiracy theories can intensify prejudice towards minority groups

Close-up of a computer keyboard with the word 'NEWS' in a white outlined box.

The study is published in the British Journal of Psychology

Our research has demonstrated that exposure to conspiracy theories about groups can increase prejudice and discrimination. This effect has been established in two contexts: with immigrants and with Jewish people.

Dr Daniel Jolley, Senior Lecturer in Social Psychology

That is the conclusion of research published in the British Psychological Society’s British Journal of Psychology today, 14 March 2019.

The researchers – chartered BPS member Dr Daniel Jolley from Staffordshire University, Dr Rose Meleady from the University of East Anglia and BPS member Professor Karen Douglas from the University of Kent – carried out three studies to examine the effect of exposure to conspiracy theories on people’s attitudes towards minority groups.

In the first study, participants were exposed to one of three stories; a conspiracy story about immigrants’ involvement in terrorist organisations and their plots to attack Britain from within, an anti-conspiracy narrative or a neutral narrative.

When tested afterwards, participants who had been exposed to the conspiracy story held more conspiracy beliefs and expressed more prejudice towards immigrants.

In the second and third studies, participants were again exposed to pro-conspiracy, anti-conspiracy or neutral information. This time it concerned Jewish people, and the participants in both studies who had been exposed to the pro-conspiracy story held more conspiracy beliefs and expressed more prejudice towards Jewish people.

Participants also completed a measure to gauge their feelings towards a number of other groups, such as people of different nationalities, ethnicities and social position.

The researchers found that the participants who had been exposed to the anti-Jewish conspiracy material expressed greater prejudice towards these other groups as well as towards Jewish people.

Dr Daniel Jolley said: “Our research has demonstrated that exposure to conspiracy theories about groups can increase prejudice and discrimination. This effect has been established in two contexts: with immigrants and with Jewish people.

“Exposure to intergroup conspiracy theories can also lead to a more general effect. We showed that Jewish conspiracy theories led to increased prejudice towards other groups.

“Our research suggests that conspiracy theories can have a widespread negative impact on intergroup relations, though further research is needed to measure how persistent this effect is.

“We would suggest that efforts to reduce prejudice and defuse negative intergroup relations should, therefore, consider the contribution of popular and pervasive conspiracy theories.”

Latest news


A line of dark red spots splattered on white paper framed by a ruler

PhD student wins forensic science award for pioneering bloodstain research

A University of Staffordshire PhD student's award-winning research could transform how bloodstain evidence at crime scenes is analysed

Head and shoulders photograph of a smiling man in a suit wearing glasses

Prestigious Pakistan honour for University leader

University of Staffordshire’s Pro Vice-Chancellor will receive one of Pakistan’s highest honours for longstanding services to the country

A man stood next to a teenage boy holding a sign saying 'next stop university!'

Results day success as local students choose University of Staffordshire

University of Staffordshire is preparing to welcome the next generation of paramedics, teachers, filmmakers and business leaders

for Career Prospects

Whatuni Student Choice Awards 2025

for Social Inclusion

The Times and Sunday Times Good University Guide 2026

for First Generation Students

The Mail University Guide 2026

in the UK for Games Education

Rookies Games Design and Development 2023, 2025

TIGA Best Games Institution 2024, 2025

of Research is “Internationally Excellent” or “World Leading”

Research Excellence Framework 2021

of Research Impact is ‘Outstanding’ or ‘Very Considerable’

Research Excellence Framework 2021