Creative Media Production covers a wide variety of different media outputs, from the live to pre-recorded content, allowing you to build an extensive portfolio of work to showcase your experience and ability to connect to different types of audiences.
In the first year you will start to build your portfolio and explore elements of television and audio production, media employability, writing for multimedia platforms, alongside a focus on media contexts and the legal, regulatory and ethical side of the industry to allow you to create your work.
In the second year you can also select media focus areas, such as drama and documentary, production cultures, digital marketing and storytelling, giving you the confidence to enter their final year of study and maximise opportunities. This flexibility allows a specialism through your production and critical work. In the final year (Level 6) you will engage in a major negotiated Creative Media Project to deepen your knowledge further. In addition there is a media employability focus to allow you to benefit from identifying and reflecting on your next career steps.
Creative Media Landscapes*
Creative Media Landscapes covers an exciting exploration around how popular creative media have been developed and how they have impacted on audiences. How did drama series and soap operas emerge and why do we continue to watch and listen to them? How have comedy shows challenged and entertained audiences? When did documentaries allow us to understand the world around us? Investigates the creative, institutional, economic, and industrial practices which have shaped creative media's development.
Media Regulations surveys the regulatory, organisational and distribution of the creative media industries and the key characteristics by which the sectors are defined. The understanding of these broad principles of media regulation will help to contextualise current debates about the impact of digitalisation, convergence and globalisation of media. It also develops an understanding of how the law, broadcasting regulations, codes of conduct, and ethical issues, all have an impact on the decisions content makers have to consider daily.
Film and Media Professional Development
Audio Production is expanding and evolving, engaging audiences in new techniques, designed to reflect contemporary practice within the radio broadcast industry, such as the use of social media, podcasting and creating downloadable content for programming. Using a range of words and language to create content for multi-platform delivery, the module makes use of the technical facilities in the radio and sound studios and Myriad and Adobe Audition editing.
Multimedia Writing & Presenting*
Multimedia Writing & Presenting is designed as an introduction to the practice of writing for different media. It will introduce you to ideas about the importance of storytelling and the many forms that takes in the media today. It deals in broad terms with the more technical and practical aspects of writing, touching upon a range of scriptwriting conventions, the technical requirements of writing for different platforms. It will develop and enhance your presenting skills and focus on the role of presentation, learning about the different elements and software that contribute to creating content.
Media Production: Drama and Documentary*
This module provides you with an understanding of the production process involved in making drama and documentary output. You will be given an overview of the pre-production, production, and post-production elements, with reference to the importance of ideas and subject research, visual composition, and audio production. It aims to provide you with an understanding and overview of the full production process from concept to postproduction and the importance of collaboration and teamwork. You will develop the basic production skills required in camera, sound and editing and the interdisciplinary skills of communication, organisation, and planning, which are vital to successful drama and documentary production.
Digital Storytelling continues to develop your storytelling skills through developing and creating audio and moving image content. It covers further principles of storytelling and production, and can negotiate your own factual or fiction-based projects. You will develop creative skills in the development of story and presentation of your content while developing an understanding of contemporary, and future processes in production.
Digital Marketing covers the fast-paced world of content marketing, drawing upon case studies leading global brands and giving you the chance to work on drafting content for a live industry brief. On completion of the module you will be able to blend the theoretical debates in digital culture with contemporary content marketing cases studies to showcase your learning. You will also be able to understand how to design, create and edit content for a variety of content marketing purposes.
Media Employment Project
Creative Media Research and Development*
Creative Media Research and Development provides you with an understanding of the research skills involved in producing content for media audiences. You will be building on your understanding of the pre-production, production, and post-production elements from the previous levels, with reference to the importance of research and the evaluation of source materials. The learning experience will involve you extensively in researching the creative media industries in preparation for your Major Project.
Creative Media Project*
Creative Media Project provides you with an opportunity to produce relevant research, planning, scheduling, and pre-production work for production in different media, whether television, radio, or film. You will formulate a personal development plan in the form of a Learning Contract in relation to your chosen medium with a supervisor. You are expected to consolidate the knowledge, skills and experience gained during previous levels, refining your working methods, and adopting a professional approach. You will devise a personal programme of study that demonstrates and exploits the knowledge and experience you have acquired and developed.
You will work in collective news teams to devise and present pre-recorded packages, voice reports and live news bulletins. As a collective you will research, record, present and edit packages and story treatments for different platforms and produce both live bulletins and other online materials.
*Modules subject to validation