Social Media Marketing Strategy Masterclass


The Social Media Marketing Strategy masterclass supports you in developing a social media strategy, including the audit of your current performance, setting objectives and KPIs, identifying target audiences, creating and optimising content, and tracking your social media performance. 

This masterclass supports learners in developing social media strategies. Participants will gain a greater understanding of the social media marketing planning tools available to businesses.


Course Overview

This 3-hour masterclass will cover:

• What is Social Media Marketing Strategy?
• An overview of the target audience and personas
• Creating a social media audit
• Objectives and KPIs for SMEs
• Building a content strategy and content calendar
• Social media analysis and tracking


Course Aims

Skills gained:

  • Executing a good social media strategy
  • Communication 
  • Creativity and problem-solving 
  • Adaptability 
  • Leadership
  • Ability to engage your audience
  • Soft skills to build long-term business relationships
  • Organising content for better engagement

Knowledge gained:

  • A better understanding of social media strategy development
  • Objectives and KPIs for SMEs
  • How to analyse statistics 
  • How to build a content calendar



The learner will leave the session with:

  • Improvement in customers’ engagement on social media platforms
  • An improved content strategy
  • Skills to build brand awareness
  • Understanding how to build a relationship with your audience
  • Knowledge of how to boost revenues from social media marketing
  • Career progression
  • Skills and knowledge relevant to different industries
  • Better job opportunities



On completion of this masterclass, learners will receive a Certificate of Attendance.



The Stoke-on-Trent Higher Skills Accelerator is fully funded by the UK Shared Prosperity Fund in partnership with Stoke-on-Trent Council and offered free of charge to each participating organisation.

Delivery method
On campus
Stoke-on-Trent campus


Start date

19 April 2024

Justice, Security and Sustainability
Certificate of Attendance

Entry requirements

This masterclass is open to anyone who is 18 years old and over and meets the following criteria:

  • Employed for one hour or more of paid work per week (including those temporarily away from work because they are sick or on holiday).
  • Temporary and permanent employees who are on fixed-term contracts or agency temping.
  • Self-employed people.
  • People on government-supported training programmes, engaging in any form of work, work experience, or work-related training.
  • People on maternity or paternity leave.


This course is free to all learners who meet the criteria above.


Dr Joe Hazzam

Senior Lecturer

Joe is a Lecturer, researcher and course leader of the BSc digital and social media programme. Joe delivers workshops and masterclasses on social media and digital marketing strategies with 17 years of experience in strategic and digital marketing

Joe's profile
Excellent overview of the use of social media platforms.

Excellent overview of the use of social media platforms. A fun and engaging presentation by lecturer Dr Joe Hazzam. Despite being a total beginner, Joe explained the subject very well, and I understood all the topics! 

Matt Neave

How to apply

To apply for this course, please email

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