Social Media Marketing Strategy Masterclass


The Social Media Marketing Strategy Masterclass supports you in developing a social media strategy, including the audit of your current performance, setting objectives and KPIs, identifying target audiences, creating and optimising content, and tracking your social media performance. 

This masterclass supports learners in developing social media strategies. Participants will gain a greater understanding of the social media marketing planning tools available to SMEs.


Course Overview

This 3-hour masterclass will cover:

• What is Social Media Marketing Strategy?
• An overview of the target audience and personas
• Creating a social media audit
• Objectives and KPIs for SMEs
• Building a content strategy and content calendar
• Social media analysis and tracking


Course Aims

Skills gained:

  • Executing a good social media strategy
  • Communication 
  • Creativity and problem-solving 
  • Adaptability 
  • Leadership
  • Ability to engage your audience
  • Soft skills to build long-term business relationships
  • Organising content for better engagement

Knowledge gained:

  • A better understanding of social media strategy development
  • Objectives and KPIs for SMEs
  • How to analyse statistics 
  • How to build a content calendar



The learner will leave the session with:

  • Improvement in customers’ engagement on social media platforms
  • An improved content strategy
  • Skills to build brand awareness
  • Understanding how to build a relationship with your audience
  • Knowledge of how to boost revenues from social media marketing
  • Career progression
  • Skills and knowledge relevant to different industries
  • Better job opportunities



On completion of this masterclass, learners will receive a Certificate of Attendance.



The Staffordshire Higher Skills and Engagement Pathways programme is part funded by the European Social Fund.

Delivery method
On campus
Stoke-on-Trent campus


Start date

Wednesday 21 December 

Certificate of Attendance

Entry requirements

This training course is exclusively available to Stoke-on-Trent and Staffordshire based businesses with a maximum of 250 employees.


This course is free to all Stoke-on-Trent and Staffordshire-based businesses with a maximum of 250 employees.


Dr Joe Hazzam


Joe is a lecturer in Digital Marketing in the School of Justice, Security and Sustainability. His research interests are international and digital marketing, particularly in the development of cross-cultural, digital and social media marketing.

Joe's profile
Excellent overview of the use of social media platforms.

Excellent overview of the use of social media platforms. A fun and engaging presentation by lecturer Dr Joe Hazzam. Despite being a total beginner, Joe explained the subject very well, and I understood all the topics! 

Matt Neave

How to apply

To apply for this course, please email

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