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Sports Journalism

BA (Hons)

Top 5 for Journalism

Guardian League Tables 2020, Journalism, Publishing & Public Relations

Multiplatform Newsroom

Hosting 30 iMacs with the latest software

TV News Set and Radio Studios

Our News Set features a three-camera studio floor and gallery

UCAS code:
Stoke-on-Trent campus
Study option:
3 Years
Start date:
21 September 2020
Book onto an Open Day Enquire about this course Apply now

With its outstanding employment outcomes, our Sports Journalism degree is the perfect pathway to a career in the sports media industry.

Graduates from this course have progressed to careers within the BBC, ITV, Sky Sports, BT Sport, Eurosport, ESPN, Press Association, the FA, Premier League, the RFU, Rugby Football League, newspapers, professional football (including most of the Premier League clubs) and other sports like F1 and horse racing.

You’ll study practical modules in our state-of-the-art newsrooms. These contain the latest industry-standard equipment. And you’ll be introduced to the practical skills of journalism, including the reporting of sports events using print, online, radio and TV.

You’ll be taught by experienced academics with an impressive network of contacts for you to access – perfect for securing an industry placement.

On successful completion of study, we will issue the following award: BA (Hons) Sports Journalism

Course content

You’ll develop your sports news, feature writing and broadcasting skills. You’ll also receive essential technical training in editing and production techniques in preparation for work placement in a sports journalism environment.

The course is taught from our state-of-the-art newsrooms, which contain the latest industry-standard equipment. You’ll participate in our Sports Newsnights which are broadcast on Facebook Live, covering the action as it happens from our broadcast newsroom or from sporting locations.

You’ll also explore media law and shorthand to National Council for the Training of Journalists (NCTJ) standards.

Our academics continue to work in the sports media industry and have an impressive network of contacts for you to access. We encourage you to participate in as much industry-related work experience as possible. The course includes a three-week assessed work placement that could help you make useful contacts that lead to future employment.

Academic year

The course operates on a modular basis that provides flexibility and choice. Typically the majority of modules are 30 academic credits with a smaller number of 15 credit modules. Each credit taken equates to a total study time of around 10 hours. Total study time includes scheduled teaching, independent study and assessment activity. Full-time students take modules worth 60 credits per semester, with part-time students taking proportionately fewer credits per semester. All students take a total of 120 credits per level and 360 credits for the degree as a whole. Your overall grade for the course and your degree classification are based on the marks obtained for modules taken at levels 5 and 6. The full-time course has one start point in September.


The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.

Standard route

Year 1 compulsory modules
Introduction To Media Law 15 credits
Journalism In Practice 30 credits
Sports Culture 15 credits
Sports Governance 15 credits
Sports Pr In Practice 15 credits
Writing For Sport 30 credits
Year 2 compulsory modules
Hold The Back Page: The Sports Media 15 credits
Production Journalism 1 15 credits
Professional Sports Writing 15 credits
Sports Broadcasting 30 credits
Sports Pr Operations 15 credits
Show 3 optional modules



Graduates from our Sports Journalism degree are employed throughout the world of sport, in all the major UK broadcast organisations and beyond (eg Eurosport and IMG Asia). Many of the 92 English professional football league clubs currently employ Staffordshire sports journalism graduates.

Others work in sports PR, newspapers, agencies and digital sports media outlets. Those who decide not to pursue a career in the media apply their transferable skills within sectors such as teaching, retail and marketing.

Teaching and assessment


You will be taught through a combination of lectures, seminars, workshops and laboratory practicals. Seminars enable you to discuss and develop your understanding of topics covered in lectures in smaller groups of around 16-18 students. In addition, you will have timetabled meetings with your personal tutor at least twice a year. You will be taught in first-class learning spaces throughout your course. 


Your course will provide you with opportunities to test your understanding of your subject informally before you complete the formal assessments that count towards your final mark. Each module normally includes practice or ‘formative’ assessments, for which you receive feedback from your tutor. Practice assessments are developmental and any grades you receive for them do not count towards your module mark. There is a formal or ‘summative’ assessment at the end of each module. This includes a range of coursework assessments, such as essays, reports, portfolios, performance, presentations, final year, independent project and written examinations. The grades from formal assessments count towards your module mark.

Learning support

In addition to the excellent support you will receive from your course teaching team, our central Academic Skills team provides group and one-to-one help to support your learning in a number of areas. These include study skills (including reading, note-taking and presentation skills); written English (including punctuation and grammatical accuracy); academic writing (including how to reference); research skills; critical thinking and understanding arguments; and revision, assessment and examination skills (including time management).

Additional support

Our AccessAbility Services support students with additional needs such as sensory impairment, or learning difficulties such as dyslexia.


You will normally receive feedback on coursework assessments within 20 working days following the date of submission. Examination feedback may take a variety of formats. However, as a minimum, generic feedback will be made available to all students who take written examinations.


You will be taught by an expert teaching team whose expertise and knowledge are closely matched to the content of the modules on the course. The team includes senior academics and professional practitioners with industry experience. Postgraduate research students who have undertaken teaching training may also contribute to the teaching of seminars under the supervision of the module leader.

Mitch Pryce
Mitch PryceSenior Lecturer

Mitch Pryce is a seasoned broadcast journalist having worked on four FIFA World Cups for ITV Sport, three Rugby World Cups, UEFA Champions League and the Olympics. He was formerly Sports Editor with Central ITV and has produced many TV sports series.

Read full profile
Ian Whittell
Ian Whittell Course Leader

Ian is the course Leader for MA Sports Journalism, MA Journalism and BA (Hons) Sports Journalism. He's been a freelance national newspaper sports journalist for over 30 years and is currently under contract with the Times and Sunday Times newspapers.

Read full profile

For the course starting on 21 September 2020 the tuition fees are:

Study option
UK / EU / Channel Islands
£9,250 per year of study
International (Non-EU)
£14,000 per year of study

UK, EU and Channel Island students: This tuition fee is agreed subject to UK government policy and parliamentary regulation. If the UK government passes appropriate legislation, the fee for subsequent years of study may increase in each academic year. But this increase will not exceed the rate of inflation as measured by RPIX**. Any change in fees will apply to both new and continuing students. The University will notify students of any change as early as possible. Further information about fee changes would be posted on the University’s website once this becomes available.

**RPIX is a measure of inflation equivalent to all the items in the Retail Price Index (RPI) excluding mortgage interest payments.

International (Non-EU) students: Tuition fees will remain the same for each year of your course, as long as you complete it in the normal time-frame (i.e. no repeat years or breaks in study).

Our students

Ben James
BA (Hons) Sports Journalism

The Sports Journalism course at Staffordshire University is probably one of the best Sports Journalism courses in the country. It’s certainly one of the main reasons that I got a job here at Wales Online working as a Digital Sports Writer.

I suppose the big aspect of the course and one of its strongest points is the Live Newsdays, giving students the chance to experience what it’s like to work in a place like this on a regular basis and that, along with the work placements, which is again one of the main reasons I got a job here straight from graduation, are what separates it as a course and a university. 

Conor Shaw
BA (Hons) Sports Journalism

We have our Newsdays on the Sports Journalism course where you’re constantly like an industry journalist really. It’s a fantastic course – you have all the help you need from the lecturers and the tutors – they really just give you all the support you need to go into a full-time working environment following university.  

I spent two years on placement at Stoke City when they were in the Premier League and the Championship so it was unbelievable really. Before Uni and first year I was at National League Chester FC level so that was a completely different kettle of fish really.

Going straight to the Premier League and working with Premier League players and staff, it was a fantastic experience and having university alongside that experience, just really prepared me for the future and helped me to know what that sports media industry was like, what I was going to expect and I think without that experience and University alongside it, I wouldn’t have been able to get a job in the industry.  


Liam Kelsall
BA (Hons) Sports Journalism

The Sports Journalism course at Staffs offers you all the tools you’ll need to find success in the media industry. I applied for this course because of my passion for written journalism, but quickly found out it offers you much more than that. Not only am I now more confident in my writing now, I now know skills such as how to use a Sony x70 camera to conduct an interview, then edit the footage on Adobe Premiere Pro to create a video package.

During my time at the University, I was given the chance to work with my favourite football team, Stoke City, including spending a full matchday with their media team. In my third year, I spent a full season with Kidsgrove Athletic FC as part of their media team which was a great experience. Ultimately, Staffordshire University has given me the skills and confidence I needed to go out and pursue my dream career.

Jack Bradley
BA (Hons) Sports Journalism

I absolutely love the course that I study here at Staffs. The quality of the course stood out among the others. The lecturers have got great industry experience – a lot of them are still involved in the industry which I feel is really important. The facilities that we have here are absolutely fantastic. As well as that, you can also go down the route of PR – we've done PR modules on my course and that opens up a load of other possibilities as well. You’ll benefit from the experience so much.  

Jacob Leeks
BA (Hons) Sports Journalism

We got to do so many things and meet so many people in our industry. We got to really be hands-on with sports journalism which is key for getting a job eventually. We got to go to so many different places and report on so many different things – but the highlight was probably the Staffs Uni Sports Nights which is where we went out to different grounds and reported from them and that was just fantastic. I wouldn’t have got the same level of experience at other places. 

Joshua Dainty
BA (Hons) Sports Journalism

I was really happy for the three years that I’ve spent here. I can’t speak highly enough of the equipment that we’ve had at our disposal. Having the opportunity to use these things that are used in a professional set-up as well, it just improves your skills and it prepares you for when you go into the real world and have a job in broadcasting. It’s the most rewarding time of your life in the sense that you can do great things coming out of it, so just go for it.  


Stoke-on-Trent campus
BA (Hons)
21 September 2020

Information from Discover Uni

Rules and regulations

If you are offered a place at Staffordshire University, your offer will be subject to our rules, regulations and enrolment conditions, which may vary from time to time.

Students of Staffordshire University enter into a contract with us and are bound by these rules and regulations, which are subject to change. For more information, please see: University Policies and Regulations.

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17/02/2020 23:24:24 / Sports Journalism / Full-time / 41.0 / 37.0 / SSTK-09633 / Direct link