E-commerce 1: A fun, no techno-babble guide to having a go with electronic commerce!

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Fifth in a series of 10 online webinars, supporting Micro & SMEs to Survive and Thrive.

  • Date:
  • Time: 2pm – 3.30pm

In times like these cash generation is vital and during this webinar we examine how a micro or small business can exploit e-commerce technology. E-commerce has been around for years, but statistics show that take up is still low amongst micro and small businesses.

This session and a follow up webinar addresses this by giving you practical tools and examples to consider as part of an initial e-commerce strategy and specification of services.

  • What is an e-commerce presence and how does it differ from a website?
  • What are you getting involved with? Development by DIY? Outsource? Which way to go?
  • Free (open source solutions), functionality and limitations.
  • A step by step detailed walkthrough using screen grabs from a live, open source e-commerce solution (SimpleSite.com), dipping your toe in the water with no expense.
  • Cash is king! Payment solutions and commissions quick review.
  • How to create an e-commerce project strategy and specification document template.
  • What you need to think about and good questions to ask.

Presented by: 

  • Kat Taylor, Lecturer in Marketing of Staffordshire University

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Contact

jon.fairburn@staffs.ac.uk

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