E-commerce 2: A detailed navigation of the e-commerce strategy template introduced in the E-Commerce 1 webinar

Sixth in a series of 10 online webinars, supporting Micro & SMEs to Survive and Thrive.

In this session we drill down into further aspects of e-commerce implementation considerations again without techno babble. The aim is to equip you with the ability to inform your decision making on whether e-commerce is for you in the short/medium/long term and how to go about it. The mantra as in e-commerce 1 is to look at the opportunity cost of not doing e-commerce, minimise spend and generate income.

We will highlight key areas, and these include:

• Budget for e-commerce
• How much for an e-commerce site? What should your budget be?
• Maintenance considerations in the budget model. Creation is one thing, looking after it is a hidden cost and essential.
• Your commitment and time considerations and how that influences which solution to follow. We look at number in the webinar
• Subscription e-commerce services
• A walk-through of Rhino e-commerce solution using screen grabs from a mock- up e-commerce site
• Other solutions
• Turnkey solutions and what that entails
• Professional paid version of SimpleSite, what extra to you get from the free version.
• More complicated DIY solutions
• WordPress and e-commerce plug ins.
• Mal’s e-commerce
• Payment solutions, payment service providers (PSP)
• PayPal for Business, a walk-through and security
• Others, best of breed, lowest commission is not the only factor

Your Products and services for e-commerce:

• What to select from your portfolio?
• Media considerations e.g. photography
• Listings and other merchandising considerations
• Packaging and delivery solutions with comparison of costs

Presented by:

• Jonathan Westlake, Director of Wavemaker Stoke
• Kat Taylor, Lecturer in Marketing, Staffordshire Unversity

Register now