Have you ever bought something online and before the sale is complete a message offers you a range of other items to buy, telling you that “people who bought this item also bought…”? So, for example, when you buy a book on Amazon, you’re told that people who read the book that you ordered, also ordered a selection of books that you are shown – these are called affinity products. Based on a real-life scenario, students are challenged to develop plans for the launch of a new product that the popular meal box supplier Gousto would like to include in their affinity product range. Plans will include target audience identification, marketing messages, social media plans, pricing decisions and event planning.
- Off campus
- On campus
- Key Stage 3
- Key Stage 4
- Key Stage 5
- 7. Encounters with further and higher education
- 4. Linking curriculum learning to careers
10.00-10.30 Welcome and overview of Activity
Students will take part in a short quiz about sustainability before being introduced to Gousto, who have a new affinity product range including deserts, wines and chocolates. They have asked Staffordshire Business School to come up with a new addition to their range. They also need help to promote the new addition to customers.
10.30-11:15 Interactive workshop
Students now work in teams to develop their affinity product, and are challenged to consider specific USPs of the product they decide upon, e.g. ethical sourcing, sustainability, affordable pricing. If delivered online then students may work on these challenges together in the online environment OR may be split into breakout rooms, dependent on class size.
11:15-11:40 Groups to Present Plans
Students present their product ideas to the class and discussion around the merits and potential drawbacks of each idea.
11:40-11:50 Feedback and Departure
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