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Guardian League Tables 2020, Journalism, Publishing & Public Relations
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With its outstanding employment outcomes, our Sports Journalism degree is the perfect pathway to a career in the sports media industry.
Graduates from this course have progressed to careers within the BBC, ITV, Sky Sports, BT Sport, Eurosport, ESPN, Press Association, the FA, Premier League, the RFU, Rugby Football League, newspapers, professional football (including most of the Premier League clubs) and other sports like F1 and horse racing.
You’ll study practical modules in our state-of-the-art newsrooms. These contain the latest industry-standard equipment. And you’ll be introduced to the practical skills of journalism, including the reporting of sports events using print, online, radio and TV.
You’ll be taught by experienced academics with an impressive network of contacts for you to access – perfect for securing an industry placement.
On successful completion of study, we will issue the following award: BA (Hons) Sports Journalism
You’ll develop your sports news, feature writing and broadcasting skills. You’ll also receive essential technical training in editing and production techniques in preparation for work placement in a sports journalism environment.
The course is taught from our state-of-the-art newsrooms, which contain the latest industry-standard equipment. You’ll participate in our Sports Newsnights which are broadcast on Facebook Live, covering the action as it happens from our broadcast newsroom or from sporting locations.
You’ll also explore media law and shorthand to National Council for the Training of Journalists (NCTJ) standards.
Our academics continue to work in the sports media industry and have an impressive network of contacts for you to access. We encourage you to participate in as much industry-related work experience as possible. The course includes a three-week assessed work placement that could help you make useful contacts that lead to future employment.
The course operates on a modular basis that provides flexibility and choice. Typically the majority of modules are 30 academic credits with a smaller number of 15 credit modules. Each credit taken equates to a total study time of around 10 hours. Total study time includes scheduled teaching, independent study and assessment activity. Full-time students take modules worth 60 credits per semester, with part-time students taking proportionately fewer credits per semester. All students take a total of 120 credits per level and 360 credits for the degree as a whole. Your overall grade for the course and your degree classification are based on the marks obtained for modules taken at levels 5 and 6. The full-time course has one start point in September.
Discover what studying on our BA (Hons) Sports Journalism degree is like.
The tables provide an indicative list of the modules that make up the course for the current academic year. Each module is worth a specified number of credits. Our teaching is informed by research, and modules change periodically to reflect developments in the discipline. We aim to ensure that all modules run as scheduled. If for any reason a module cannot be run we will advise you as soon as possible and will provide guidance on selecting an appropriate alternative module.
A sociological analysis of the complex relationship between sport, the media and culture. This module draws on both historical and contemporary understandings of sports as a pursuit which has gradually shifted into the corporate domain. Analysing the major social changes that have impacted on the development of sports as a vehicle for celebrity and the dissemination of norms and values. The module considers the effects of globalisation, industrialisation, new technologies and political economy as factors in the development of sport. Lectures will cover a range of topics and seminars will discuss both historical and contemporary developments in sport and its relationship with society and the media and seminars will provide a platform to debate these issues in a group environment
Module code: JOUR41028
In this module you will learn the fundamentals of sports journalism techniques but also newer concepts, such as mobile journalism using your phone, and also the growing importance of data analytics. You will receive guidance from top practitioners in the world of sport and sports PR.
Module code: JOUR40304
The module will focus on the examination of critical issues in sports governance through theoretical analysis, indicating wherever possible the potential for the use of theory to inform practice. Issues will include globalisation, commodification, ethics and finance. Topics are drawn from current issues on the structure and administration of sport including rules, regulation of individual sports like football (FIFA, UEFA,FA), Cycling (UCI) Olympics (IOC), Court of Arbitration for Sport (CAS) and other sporting bodies.
Module code: JOUR41029
This module is an introduction to the basic skills of sports journalism. You will learn about the sports news cycle, how sport is covered by print, digital and broadcast organisations, how to operate as a professional sports journalist, delivering to deadline and to your target audience. You will learn with like-minded colleagues in weekly workshops but will also visit sporting events to gain real-world reporting experience, including how to edit a TV sports bulletin.
Module code: JOUR40606
The module develops understanding of legal and ethical constraints on reporting and on the media in general. It is specifically designed for people working in the media print, broadcast, online in that it approaches law and ethics from a journalistic rather than a legalistic or philosophical perspective. The module aims to help protect you from legal action over published or broadcast material. It focuses particularly on the vital areas of contempt of court, defamation and privacy.
Module code: JOUR40601
This is an intensive introduction to PR practices, broad and detailed, to provide the fundamental toolkit to become an effective modern PR (public relations) practitioner. The programme of lectures and workshops will be delivered by specialists and staff tutors with in-depth real-world experience and academic credentials. The purpose, roles, duties and responsibilities of PR will be established and then demonstrated through the components of PR practice, exactly what is actually done in the workplace, with appropriate focus on specialist sectors relevant to students' awards - e.g. sport, games, music, business, consumer, B2B etc. These components of expertise and knowledge will include: writing skills for external and internal communications as print and online content; basic still photography, video filming, audio recording; providing and managing web content (for websites, blogs, Facebook and Twitter) including uploading video and audio; legal and ethical issues; research, planning, budget issues, time management and team working; project and campaign management and design; understanding of PR's place in the marketing mix and the use of advertising for promotion and direct income generation; purpose, value and management of commissioned external experts, such as pollsters; the impact of PR on the employer organisation or client, society generally and, crucially, the target customers/consumers.
Module code: JOUR41030
This module provides an introduction to a variety of sports broadcasting situations including reporting live from sports events and filming /editing football matches. The skills you will learn offer a solid grounding in professional broadcasting. You will devise your own radio and TV packages based on your own contacts and research.
Module code: JOUR50342
The module provides advanced knowledge, understanding and experience of content processing development and management for newspapers. It builds on the foundations of techniques and acumen acquired in the Production Journalism L5 module while encouraging creative thinking, accuracy and independent problem solving.Within the module you will have an in class assessment which is based on the format of the NCTJ production journalism exam aligning it to professional standards. There will also be a critical evaluation of the portfolio.
Module code: JOUR50634
This module provides knowledge, understanding and experience of writing about sport in the modern era of the cross-media industry. You will analyse the different styles and emphases of writing across the range of media outlets, including newspapers, TV, magazines, radio and websites for a range of different consumers - readers and audiences. Exemplary work by a range of practitioners working for a variety of media platforms will be explored and used to demonstrate key elements of different modes of sports writing, including interviewing. You will be required to submit all assessed work as freelances to specific publishers or other industry users.
Module code: JOUR50611
A team of lecturers and guests will deliver a programme of lectures and seminars examining real-world Sports PR operations, professionals who deliver real-world Sports PR. Lectures and seminars will also focus on the experiences of media professionals - reporters, sub-editors, editors and radio and TV producers - who work with Sports PR operators and the materials and experience they provide for the media. Lectures will provide a detailed portrait of working in Sports PR and the seminars will reinforce, elaborate and inform knowledge and understanding of these operations from practical and theoretical perspectives. Students will identify and negotiate with appropriate Sports PR professionals to set up route to conduct a detailed case study. The case study must be a thorough examination, picking up on best-practice examples and weaknesses and linking these to theoretical, academic and practical perspectives including: excellence theory; crisis management; the marketing mix with particular attention to digital operations including the web, mobile technology and in-house TV; budgets, staff management, planning and internal communications; the psychology of Sports PR; critical considerations of Sports PR; sponsorship, campaigns and projects. The overall study must provide an illuminating snapshot of the matrix of modern Sports PR activities and considerations.
Module code: JOUR55005
Ever wanted to design the sports back page of a newspaper? This module gives you the skills of lay-out and sub-editing through InDesign software. You will also learn about magazine design and produce a double page spread of sports stories.
Module code: JOUR50614
Module code: JOUR55004
The aim of this module is to enable a thorough understanding of how print and web magazines operate and promote the production of written content to commercially publishable standards. To write effectively for magazines it is essential to understand how they are run and what makes them distinctive. Having that total focus on a magazine's identity, purpose and operations is essential for producing reader-addictive content. Topics covered: originating content ideas, targeting publications, meeting reader expectations, writing techniques including attention to style, voice and tone, creative intros, feature structures, the outro, intertextual references, sidebars, Q&As and pitching; market sector and audience; revenue models and budgets, including editorial budgets; advertising, marketing, printing processes, circulation and distribution; the distinction between B2B and consumer magazines and investigation of key types of consumer magazines including national, regional and local consumer magazines and the B2B sector. The syllabus for the operational elements of the module will also prepare students for the NCTJ examination in the business of magazines should they wish to take it. A portfolio of coursework and in-class tests will be used for the assessment of the module. Writing for magazines must be produced and pitched to editorially rigorous publications, print and/or online. Guest speakers will be invited to talk about particular aspects of magazine work and there will be one field trip to observe professional magazine production.
Module code: JOUR50338
Learn to write like a pro in this module. You will visit a football club press conference and interview players. You will hone your writing skills for newspapers and websites, covering football matches and other sporting events in the style of Cover It Live. You will be encouraged to get your work published the first step towards becoming a professional sports journalist.
Module code: JOUR50610
This module builds on the basics of sports broadcasting to prepare students for professional standards in the sports media industry. Assignments will include live radio and TV reports from sporting locations, taping and editing live sporting events, filming and packaging original sports features for TV, radio and digital audiences. Use of broadcast studio facilities will include regular use of green screen, TV set and radio studios. In addition students will work in a team environment to broadcast three live Sports Newsnights on Facebook Live.
Module code: JOUR60657
This module is designed to offer a platform for students' multi-media skills and display them on their own website. Students will be expected to originate stories and deliver to a target audience preparing video, audio and online submissions.
Module code: JOUR60632
You will research and produce a substantial piece of work either for print, digital or broadcast of professional quality, suitable for publication in a newspaper, magazine, or for a radio or TV outlet. This is where you put a marker down for future employers, by pursuing an in -depth sporting subject you are passionate about.
Module code: JOUR60628
This module provides an intensive period of both individual and teamwork during which you will produce a substantial body of work appropriate to the skills of PR. The range of potential tasks you may be asked to undertake is wide and within that you will be expected to both follow leads/instruction while also contributing initiatives of your own towards the overall team success. The module combines the demands of meeting a real-world PR brief with simultaneous attention to the knowledge and understanding required to meet the standards set by the PR profession. The focus is on theory used to inform practice and practice used to elucidate, explain and underpin theory. You will be working on a real-world PR campaign from start to completion and the campaign will be researched, planned, carried out, assessed and evaluated by individual members working as part of the team. Lectures/workshops will take place every two weeks, principally to reinforce the aims of the campaign and to discuss its progress.
Module code: JOUR60609
Module code: JOUR60457
Join our Technical Specialist Chris for a tour around our Broadcast Newsroom.
For equivalent entry requirements in your home country, please see the information on our country pages.
Housing 76 iMacs complete with all the software necessary for multi-platform Journalism (Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, Adobe Audition).
The Television News Set provides a professional three-camera news studio floor and gallery environment in which students get to familiarise themselves with industry standard facilities and techniques.
Three professionally equipped radio studios house a range of specialist news production and music scheduling software (Burli, Myriad) and professional hardware (Sonifex S2 mixing desks, ISDN units).
Our MoJo kits work with smartphones to allow our students to report 'on the go'. This encourages students to consider how they can compile and tell a story in a fast paced, continually moving environment.
Graduates from our Sports Journalism degree are employed throughout the world of sport, in all the major UK broadcast organisations and beyond (eg Eurosport and IMG Asia). Many of the 92 English professional football league clubs currently employ Staffordshire sports journalism graduates.
Others work in sports PR, newspapers, agencies and digital sports media outlets. Those who decide not to pursue a career in the media apply their transferable skills within sectors such as teaching, retail and marketing.
BA (Hons) Sports Journalism graduate Jacob discusses how his degree has helped to prepare him for the industry.
Sunday 1 December 2019
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You will be taught through a combination of lectures, seminars, workshops and laboratory practicals. Seminars enable you to discuss and develop your understanding of topics covered in lectures in smaller groups of around 16-18 students. In addition, you will have timetabled meetings with your personal tutor at least twice a year. You will be taught in first-class learning spaces throughout your course.
Your course will provide you with opportunities to test your understanding of your subject informally before you complete the formal assessments that count towards your final mark. Each module normally includes practice or ‘formative’ assessments, for which you receive feedback from your tutor. Practice assessments are developmental and any grades you receive for them do not count towards your module mark. There is a formal or ‘summative’ assessment at the end of each module. This includes a range of coursework assessments, such as essays, reports, portfolios, performance, presentations, final year, independent project and written examinations. The grades from formal assessments count towards your module mark.
In addition to the excellent support you will receive from your course teaching team, our central Academic Skills team provides group and one-to-one help to support your learning in a number of areas. These include study skills (including reading, note-taking and presentation skills); written English (including punctuation and grammatical accuracy); academic writing (including how to reference); research skills; critical thinking and understanding arguments; and revision, assessment and examination skills (including time management).
Our AccessAbility Services support students with additional needs such as sensory impairment, or learning difficulties such as dyslexia.
You will normally receive feedback on coursework assessments within 20 working days following the date of submission. Examination feedback may take a variety of formats. However, as a minimum, generic feedback will be made available to all students who take written examinations.
Your study time will consist of class contact hours, self-directed learning, assessment and placements where appropriate. Your actual contact hours will depend on the subject area, on the option modules you select and professional body requirements.
When not attending lectures, seminars, laboratory or other timetabled sessions, you will be expected to continue learning independently through self-study. Typically, this will involve utilising a range of digital resources including our virtual learning environment; reading journals, articles and books; working on individual and group projects; undertaking research in the library; preparing coursework assignments and presentations, and preparing for examinations. Your independent learning will be supported by a range of excellent facilities. These include the library, open access computer facilities, informal learning zones, a range of laboratories and performance and studio spaces.
You will be taught by an expert teaching team whose expertise and knowledge are closely matched to the content of the modules on the course. The team includes senior academics and professional practitioners with industry experience. Postgraduate research students who have undertaken teaching training may also contribute to the teaching of seminars under the supervision of the module leader.
Mitch Pryce is a seasoned broadcast journalist having worked on four FIFA World Cups for ITV Sport, three Rugby World Cups, UEFA Champions League and the Olympics. He was formerly Sports Editor with Central ITV and has produced many TV sports series.
For the course starting on 21 September 2020 the tuition fees are:
UK, EU and Channel Island students: This tuition fee is agreed subject to UK government policy and parliamentary regulation. If the UK government passes appropriate legislation, the fee for subsequent years of study may increase in each academic year. But this increase will not exceed the rate of inflation as measured by RPIX**. Any change in fees will apply to both new and continuing students. The University will notify students of any change as early as possible. Further information about fee changes would be posted on the University’s website once this becomes available.
**RPIX is a measure of inflation equivalent to all the items in the Retail Price Index (RPI) excluding mortgage interest payments.
International (Non-EU) students: Tuition fees will remain the same for each year of your course, as long as you complete it in the normal time-frame (i.e. no repeat years or breaks in study).
Read the latest journalism blog from Computing and Digital Technologies
Accommodation and living costs are not included in our fees.
For more information on accommodation and living costs, please see: Accommodation
If you receive funding from Student Finance you may be eligible to apply for additional benefits. Details can be obtained by visiting: www.gov.uk
As an undergraduate student at Staffordshire, you may be eligible for additional financial support through one of our scholarships and bursaries. You can visit our funding page to find out more and check your eligibility.
If you are offered a place at Staffordshire University, your offer will be subject to our rules, regulations and enrolment conditions, which may vary from time to time.
Students of Staffordshire University enter into a contract with us and are bound by these rules and regulations, which are subject to change. For more information, please see: University Policies and Regulations.
Department of Journalism at Staffordshire University
This is the Department of Journalism at Staffordshire University.
20/11/2019 20:28:30 / Sports Journalism / Full-time / 34.0 / 36.0 / SSTK-09633 / Direct link
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