The Olympics impact and the importance of place brand

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Profs in the Pav - Global Impact series

  • 5.30pm – 7pm
  • Pavillion Fusion Cafe, Beacon Building, Staffordshire University, College Road, Stoke-on-Trent, ST4 2DE
  • Public lecture

As part of the Global Impact series Vish Maheshwari, Professor of Marketing, will deliver a talk on  'The Olympics impact and the importance of place brand'.

The Olympic Games provide unparalleled opportunities for economic and socio-cultural growth and development. This presentation will look at what it takes to achieve a sustainable legacy and long-term success.

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Contact

comms@staffs.ac.uk

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