Pavillion Fusion Cafe, Beacon Building, Staffordshire University
Profs in the Pav - Global Impact series
As part of the Global Impact series Vish Maheshwari, Professor of Marketing, will deliver a talk on 'The Olympics impact and the importance of place brand'.
The Olympic Games provide unparalleled opportunities for economic and socio-cultural growth and development. This presentation will look at what it takes to achieve a sustainable legacy and long-term success.