Rob has dedicated his entire career to serving the people of Staffordshire, rising from trainee firefighter to become Chief Fire Officer. Whether tackling major house fires or wildfires, he has led the response to a huge range of emergencies.
In summer 2026 Rob retired after spending more than 28 years with Staffordshire Fire and Rescue Service. It’s a career where he has truly made a difference. Alongside helping to save lives and keep communities safe, he has played an important role in shaping the future of the fire sector.
He was appointed the National Fire Chiefs’ Council lead for the core code of ethics, which promotes a positive culture, professionalism and integrity across the country’s fire and rescue services. Rob was also one of two project executives leading the national direct entry programme, which attracts experienced professionals from other sectors into senior fire leadership roles.
And he was a national lead on waste fires, helping to develop new approaches to managing these complex and challenging incidents.
Rob began his fire service career in 1997 at Newcastle fire station. He then progressed through the ranks, serving in operational and leadership roles across the county. He gained extensive experience in frontline firefighting, emergency response and organisational development.
He was appointed Deputy Chief Fire Officer in 2016 and became Chief Fire Officer five years later.
A proud Staffordshire resident throughout his life, he has remained committed to having a modern, effective and community-focused fire and rescue service. In 2024, he was awarded the King’s Fire Service Medal for distinguished service.
Rob has also been a longstanding supporter and judge of the Your Heroes Awards, which is now organised by University of Staffordshire.
The award recognises his exceptional dedication, integrity and leadership. He is an ambassador for our county and an inspiration to future generations.