Entrepreneurship Masterclass: Turning Ideas into Action

Overview

Course overview

This masterclass will cover:

• Entrepreneurship vs. Intrapreneurship – definitions and applications
• Entrepreneurial mindset & self-leadership
• Business structures (sole trader, partnership, limited company)
• Myths & realities of innovation
• Opportunity identification and idea validation
• Market research and customer personas
• Business models and value proposition design
• Funding and finance ideas/options
• Marketing and growth strategies for startups and SMEs
• Scaling operations and building resilient teams
• Risk management and exit strategies

Course aims

Skills gained:

• Opportunity spotting and creative problem-solving
• Communication and pitching skills
• Financial awareness and planning
• Adaptability and resilience
• Team building and leadership
• Ability to innovate within any role (intrapreneurship)

Knowledge gained:

• Business structures and their advantages/disadvantages
• Entrepreneurial and intrapreneurial mindset principles
• Market research and customer persona creation
• Funding routes and investor expectations
• Marketing, growth hacking, and customer retention strategies

Benefits

Learners will leave the session with:

• Clear understanding of how to start or scale a business idea
• Practical innovation tools to apply in any role or organisation
• Skills to identify opportunities and design solutions that add value
• Improved confidence in pitching and gaining buy-in for ideas
• A 30-day personal action plan to turn learning into results
• Stronger employability and career progression opportunities
• Transferable skills for both entrepreneurs and intrapreneur

Award

On completion of this masterclass, learners will receive a Certificate of Attendance.

Funding

The Stoke-on-Trent Higher Skills Accelerator is fully funded by the UK Shared Prosperity Fund in partnership with Stoke-on-Trent Council and offered free of charge to each participating organisation.