How To Pitch a Business Idea Masterclass


Many founders understand that they need funding for the survival of their businesses, but they don’t have experience in the idea-pitching process. This session will equip the founders of an investable idea with the appropriate skills and knowledge required to deliver a successful pitch. Pitching successfully is a key ingredient of the fundraising process and good preparation helps in attracting investors faster and closing the funding round on time.

This masterclass will address several issues related to the pitching process and explain what founders need to do before, during and after a pitch. The focus will be on how to pitch an idea to investors, so this will be very different to pitching a business/product/service to a general audience. We will discuss the documents and mindset you need to have while going through the pitch preparation, delivery and follow-up process. Note that a founder needs to pitch several times before some serious investors get interested in a new venture. So we will also discuss how to maintain momentum while pitching at several events and ensure that you as founder control the ongoing process while running your business in parallel.

So whether you are a recent founder or a seasoned business owner, this masterclass can help you to either gain new knowledge or upgrade your existing experience in this area.

Course Overview

This masterclass is designed to introduce learners to startup pitching. Participants will gain a greater understanding of the pitch process, required content and challenges encountered during the pitching efforts.

This 2-hour masterclass will cover:

  • Investor criteria to shortlist an idea
  • Thought process expected of the founder
  • Preparation before the pitch day
  • Documents needed for the pitch day
  • Dos and don’ts during the pitch day
  • Key things to do after the pitch day
  • Documents needed for follow-ups
  • General tips for the entire process

Course aims

Skills gained:

  • Understand how to prepare a pitch deck
  • Learn how to address investors and their questions
  • Get important tips to address typical challenges during the process
  • Understand the entire pitching cycle


  • Understand the key topics to cover during a pitch
  • Differentiate between investor pitch and general audience pitch
  • Learn about several pitching styles available to founders
  • Identify relevant documents for each stage of pitching
  • Understand the investor mindset


Benefits to the company:

This masterclass can help a company to survive when incoming cash as revenue is either not yet a reality or is not enough to manage the cash requirements of a business. The learning can also create growth possibilities for an otherwise small business. 

The learner will leave the session with:

This masterclass will help the learner to create jobs by pursuing their dream of starting a company and growing it over several years. Some skills learned through the session will be transferable across departments and across industries.  


This masterclass does not require an assessment.


On completion of this masterclass, learners will receive a Certificate of Attendance.


Staffordshire E-Skills & Entrepreneurship Gateway (SEGway) is part funded by the European Social Fund.

Delivery method
Distance learning
Justice, Security and Sustainability
Certificate of Attendance

Entry requirements

This training course is exclusively available to businesses with a maximum of 250 employees (SMEs) based in Stoke-on-Trent and Staffordshire, as well as students and graduates living or working in Stoke-on-Trent and Staffordshire.


This course is free to all businesses with a maximum of 250 employees (SMEs) based in Stoke-on-Trent and Staffordshire, as well as students and graduates living or working in Stoke-on-Trent and Staffordshire.

How to apply

To apply for this course, please email

in the UK for Quality Education

Sustainable Development Goal 4, Times Higher Education Impact Rankings 2024

for Career Prospects

Whatuni Student Choice Awards 2023

for Facilities

Whatuni Student Choice Awards 2023

for Social Inclusion

The Times and The Sunday Times Good University Guide 2023

of Research Impact is ‘Outstanding’ or ‘Very Considerable’

Research Excellence Framework 2021

of Research is “Internationally Excellent” or “World Leading”

Research Excellence Framework 2021

Four Star Rating

QS Star Ratings 2021