Rob graduated from the University with a degree in Graphic Design in 2007 and was invited back to create the artwork at its new Student Village, which is due to open this summer.
Currently under construction at the University’s Stoke-on-Trent campus on Leek Road, the landmark development will deliver 1,000 student rooms for a diverse student community, supporting undergraduates, postgraduates and returning students across different years of study.
Rob collaborated on the mural with Student Village construction partner Willmott Dixon and The Lighthouse Charity, which provides mental health support to construction workers.
The mural, now displayed on the side of the Student Village sample room, focuses on the quieter, often overlooked forms of support that play a vital role in mental wellbeing.
“The artwork is important because it creates a visible, public moment for a conversation that is usually hidden – especially in the construction industry, where strength is often associated with silence,” Rob explained. “Men in this environment are expected to ‘get on with it,’ even when they’re struggling, and that pressure can make it harder to ask for help.
“It’s about the quiet, everyday moments where support actually happens – a hand on a shoulder, standing side by side, being present for someone without needing the right words. Those small gestures can be lifesaving, yet they’re rarely acknowledged or valued in male-dominated industries.”
For Rob, returning to campus was about more than showcasing his work, adding: “To return with a piece of work that has social purpose, rather than purely aesthetic value, makes it even more special. Being on campus in this capacity feels like a full-circle moment.”
Professor Martin Jones, Vice-Chancellor at University of Staffordshire, said: “It is always a pleasure to see alumni, like Rob, stay connected with University of Staffordshire and help to inspire the next generation of students. He is a fantastic ambassador for the local area and his artworks help to connect communities and highlight important issues.
“We hope this mural will spark more conversations around mental health and resonate with current students, particularly those who may be navigating similar pressures themselves.”
Willmott Dixon is leading on the construction of the Student Village and has worked with Rob throughout the project, reflecting a wider commitment to improving mental health awareness within the industry.
Jessica Greig, Information Officer, said: “Men’s mental health remains a critical issue within construction, and it’s vital that we create spaces where people feel able to speak openly. This mural sends a clear message that empathy, connection and checking in with each other are part of how we work. It has been a real privilege to work with Rob Fenton on a piece that carries such meaning for us and leaves a positive legacy for the project and the wider community, and we are already seeing the valuable impact it is having on our workforce.”
For mental health support from The Lighthouse Charity, call their free 24/7 helpline on 0345 605 1956.